Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Comcast plans to renovate 70 percent of the California theme park, Universal Studios Hollywood, with thousands of parking spaces, improved transit, two 500-room hotels, and most importantly, new attractions designed to broaden their fan base. Several “Despicable Me” inspired attractions will open for young riders on Saturday. Other updates, including the highly anticipated “Wizarding World of Harry Potter” attraction, will be completed by 2016. Continue reading Universal Studios Hollywood to Receive a $1.6 Billion Makeover

Carolyn Giardina of The Hollywood Reporter forwarded us news that Industrial Light & Magic, the visual effects division of Lucasfilm, has major expansion plans including a new facility in central London, just outside of Soho, and a move for the Vancouver team to a larger space that will allow the group to double from 100 to 200 employees. Lucasfilm also recently opened an ILM facility in Singapore. The VFX arm is a wholly-owned subsidiary of The Walt Disney Company. Continue reading ILM Has Plans to Open New Visual Effects Facility in London