Google has tracked specific information since Google Alerts debuted, and several startups have tried to improve the experience. Google Now is the company’s current intelligent personal assistant, integrated into Android and search, and capable of delivering a wide range of information, from sports scores to weather. But it’s not easy to customize Google Now for individual interests; the user relies two not very intuitive or granular tools: on/off switches in the app’s setting or tapping on items to deem them not interesting. Continue reading Google Now Could Introduce Customization with New Feature