Since Snap released its Lens Studio tool in 2017, creators have become “the fuel of Snap AR,” the company says by way of announcing Lens Studio 5.0 Beta, representing a major overhaul of the editor. The development tool now includes a ChatGPT API, improved version control, and more support for teams. The company also launched a Lens Performance Toolkit to help optimize reach and engagement. Performance optimization has resulted in load times that are 18x faster, Snap says, noting “a project that used to take 25 seconds to open now only takes seconds — resetting the bar for productivity.” Continue reading Snap Adds ChatGPT and Other New Tools to AR Lens Editor