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Facebook Intros New Second Screen Tools for Live TV Viewing

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October 8, 2015

The idea of second screen viewing — that users are interacting with social media platforms at the same time they watch live TV — came to fruition several years ago, but it’s still an area ripe for growth. That’s why Facebook, which already has a relationship between its site and live TV, has unveiled even more tools to reinforce the integration. Among the new tools are ways to let viewers make their opinions known via polling and voting, custom icons for TV shows, and a way for broadcasters to easily gather viewer feedback. Continue reading Facebook Intros New Second Screen Tools for Live TV Viewing

Facebook for Business Helps Organizations with Social Networking

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July 28, 2011
  • Facebook announced the launch of “Facebook for Business” this week.
  • The service does not introduce any features new to Facebook, but is reportedly making it simpler for organizations to set up on the social networking site.
  • “Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing — word of mouth,” a Facebook spokesperson told GigaOm. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”
  • Facebook provides business services including user profiles for organizations, advertisements, sponsored stories, and assistance with creating Facebook apps and using social plugins.
  • The timing is interesting, since Google+ has recently been shutting down company profiles for violating user policy.

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