Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

As Twitter readies its first original content presentation for the Digital NewFronts in May, the company is reportedly launching a live video API today designed to help media publishers post live video broadcasts via the social platform. Twitter’s offering is expected to be similar to the Facebook Live API launched last year. “The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature,” explains TechCrunch. “Telestream, Wirecast, and Livestream Switcher are amongst the API partners that will help publishers use the API.” Continue reading Source Says Twitter Will Launch its New Live Video API Today

Facebook is on the hunt for more TV-like original programming for the video tab in its mobile app. The company is looking for weekly shows no longer than 30 minutes per episode. Facebook isn’t interested in hard news content, but rather scripted and unscripted shows in subject areas including sports, science, pop culture, lifestyle, gaming and teens. Original programming would not only help keep users on the social media platform longer; it could also generate a significant amount of ad revenue. Continue reading Facebook Looking to Publish More Long-Form Original Series

Google’s YouTube has debuted live video recording from its mobile app for creators with at least 10,000 subscribers. Super Chat, which lets viewers pay to move their comments up in the stream, is also now out of beta. These moves will impact creators in 20 countries, and viewers in 40 countries. Six months ago, Google first offered live recording to a handful of users, including Unbox Therapy founder Lewis Hilsenteger and athlete Ben Brown. Product managers Barbara Macdonald and Kurt Wilms say the feature will have a wider rollout later. Continue reading YouTube Aims to Be Mobile Platform for Live Video Streaming

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search

Using Facebook Live for a year-end video chat, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg discussed fake news and the company’s identity. Although Zuckerberg has steadfastly held that Facebook is not a media company, he changed the message just a bit: “Facebook is a new kind of platform,” he clarified. “It’s not a traditional technology company, it’s not a traditional media company. You know, we build technology and we feel responsible for how it’s used.” Continue reading Zuckerberg Says Facebook ‘Not a Traditional Media Company’

Facebook’s Live Audio, a complement to its Facebook Live video streaming, launched with a handful of publishers and authors testing out the ability to deliver news radio, podcasts and other audio-based services. BBC World Service, British talk radio LBC, publisher HarperCollins, and authors Adam Grant and Britt Bennett are the first to use the service, followed next year, says Facebook, by more “publishers and people.” Broadcasters have a limit of four hours, which will allow a wide range of content. Continue reading Facebook Debuts Live Audio with HarperCollins, BBC, Others

Facebook plans to fund original productions and license original video content from media companies and digital celebrities for its platform. To be led by Facebook head of global strategy Ricky Van Veen, the new initiative is still in its nascent stages; a spokesperson only says the company is reaching out to many potential partners. Chief executive Mark Zuckerberg has steadfastly insisted Facebook is not a media company, but given this decisive move towards content, that will be a difficult position to maintain. Continue reading Facebook Pursues Funding, Licensing Original Video Content

Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic

Hulu has joined Netflix and Amazon in offering select titles in 4K. Subscribers with a Microsoft Xbox One S or Sony PlayStation 4 Pro console (and a minimum connection speed of 13 megabits per second) can now enjoy James Bond films and original Hulu series in the Ultra HD format. Netflix and Amazon also offer select high dynamic range content. Meanwhile, YouTube — which first introduced 4K support to its video-sharing site in 2010 — is now bringing the same capability to live streaming of 4K and 360 videos. The feature should help the site compete with Facebook and Twitter in the live streaming space. Continue reading Hulu Launches Ultra HD, YouTube Supports 4K Live Streaming

Imitation is the sincerest form of flattery it’s said, and that’s what’s going on among social media platforms. Facebook’s WhatsApp is experimenting with a Status feature that is basically a photocopy of Snapchat Stories, sharing photos, videos and emoji. Elsewhere, Periscope is copying both Facebook and Snapchat, by offering its own animated augmented reality selfie masks. The first ones offered, which allow the user to look like Hillary Clinton or Donald Trump, have been available throughout the duration of the election. Continue reading Facebook Borrows From Snapchat, Periscope Adds AR Masks

Google and Warner Bros. Pictures have partnered to promote “Fantastic Beasts and Where to Find Them,” the prequel to the “Harry Potter” franchise, via integrations with Daydream View VR, Google Allo, YouTube and more. Among the features are a series of spells that users can cast by speaking to Google’s voice assistant: “Lumos” will turn on the phone’s flashlight and “Nox” will turn it off; “Silencio” will disable the ringer and notifications. Another feature of the partnership is integrating real-life locations in Google Street View and letting fans visit 1926 New York City. Continue reading Warner Bros. and Google Team Up for Unique Film Promotion

Facebook just announced that its PC gaming platform, Gameroom (formerly dubbed Facebook Games Arcade), is now open for all developers. The app is also available to users, for Windows 7 and up. Developers using the upcoming Unity 5.6 game engine will be able to export their games directly to the Gameroom platform. The new platform most closely resembles Valve’s Steam, which boasts 125 million active users. But Facebook is counting on its 1.71 billion monthly active users to intrigue developers and gamers alike. Continue reading Facebook Opens Gameroom to Unity Developers, PC Gamers

To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies