When SIGFOX executive Thomas Nicholls thinks about the Internet of Things, he sees its greatest strength as being similar to one of Superman’s powers. “Superman could hear a call for help through walls and at a far distance,” he said. “That’s what IoT is. It’s about enabling us to know what’s happening in the physical world and respond. And it will change and disrupt all industries.” In a CES discussion moderated by Mobile Ecosystem Forum executive Rick Fant, participants predicted that IoT is about to shift into high gear. Continue reading Internet of Things: Five Years of Chaos as Verticals Emerge

Virtual reality is inevitably part of the conversation when talking about storytelling of the future, the topic of a CES panel moderated by Variety’s Janko Roettgers. “We’re in the first inning,” suggested Condé Nast executive Joy Marcus, about VR. “We’re looking at it as a game that might go into extra innings. But we have an issue with devices and price points.” Google and Samsung have come out with options that work with smartphones, added Marcus. “But the other devices are pretty damn expensive.” Continue reading Virtual Reality, Mobile and HDR Are the Future of Storytelling

The consumer is besieged by content ad platform choices and options. A group of broadcast, cable and social media executives gathered during CES to describe how it’s changing their business. “It is crazy competitive,” said Starz CRO Michael Thornton. “You have to make that show not just the best of the season but the best of all time.” Needham & Co.’s Laura Martin put digital in its place, succinctly. “There is no money in digital,” she noted. “Unless you have the powerful economic engine of TV to fund it, you’re losing money.” Continue reading Assessing the Impact of VOD, Broadband, Apps and 4K on TV

In a multi-channel, multi-device and multi-platform world, any given network finds it increasingly difficult to differentiate itself from the others. Good programming isn’t enough when so many outlets are producing so many quality shows. This was the dilemma that panelists wrestled with in a conversation on “Hollywood Media: Platforms and Brands.” One clear message was that a younger generation doesn’t make distinctions among screens, as long as they are getting the content they want. Continue reading Media Networks Look at Platforms, Brands, Game-Changers

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

Facebook users will soon be able to start hailing an Uber ride without leaving the Messenger app. The new partnership will also allow the Uber service to capitalize on Facebook Messenger’s millions of users. Facebook plans to add other ride-sharing companies in the coming months. The new service is part of Facebook’s strategy to emulate rival Asian apps such as WeChat, which already allows users to message each other, hail rides, and shop for goods and games. Continue reading Facebook Adds Uber Ride-Hailing Service to Messenger App

BBC Worldwide has recently employed artificial intelligence to analyze global demand for specific TV shows. In the most notable case, the BBC turned to New Zealand company Parrot Analytics’ AI and data science to learn that Germany, China, India and Singapore had high demand for its contemporary “Sherlock” series. After extensive testing, the BBC has again used Parrot’s data for several other shows, to find territories and platforms where demand exists. Parrot’s research includes multiple screens and markets. Continue reading BBC Turns to Parrot Analytics AI to Measure Show Demand

Amazon and Google have recently made efforts to connect Internet users with home and local service providers, taking on companies such as Angie’s List and Yelp in the process. Now, Facebook is testing its own feature that directs social media users to the top-reviewed service providers in their area. The new site is only available on desktop, but Facebook offers the ability to find local businesses on mobile via “Nearby Places.” In addition to home services, Facebook’s feature highlights restaurants, bars, nightclubs and travel-related businesses such as hotels, sightseeing and tours. Continue reading Facebook Users Can Search Top-Ranked Local Businesses

The European Commission, the EU’s executive arm; the European Parliament and member states just approved stringent data protection regulations, considered there to be of equal importance to freedom of expression. The rules, slated to go into effect by early 2017, will give individuals more power over how their information is collected and managed, as well as make data protection regulations consistent across the EU. Officials have been meeting since summer 2015 to hammer out rules that all 28 members could agree to. Continue reading European Commission Enacts Data Protection Regulations

When Tesla released all of its patents to the public in 2014, it jumpstarted the electric car ecosystem while continuing to succeed. Facebook made its data-center architecture available to the masses, still making a tidy $12+ billion in revenue last year. Open source code is now fueling tremendous innovation and digital capabilities. Whereas companies in the past dominated by using licensed software to create monopolies, today’s companies relying on open source code differentiate themselves by the services they offer. Continue reading Open Source Speeds Developments in Artificial Intelligence

Brands are getting closer to the long-awaited “shoppable video” model that provides consumers with the ability to purchase items directly through their favorite TV show or online music video. Companies are developing interactive video technology that provides direct links to items within video content via a click or touch of the screen. Israeli startup Interlude, founded by musician Yoni Bloch, has raised $18.2 million so far. Cinematique, founded by CEO Randy Ross, has raised $5.4 million and has developed touchable video tech for numerous brand partners. Continue reading Startups Offer New Possibilities with Interactive Video Tech

Virtual reality began to dominate headlines last year at CES, and that drumbeat will only grow louder this year. Falling at the beginning of the proclaimed release window for two of the flag bearers of the VR renaissance, Oculus and Sony, and accompanied by a bumper crop of hardware and software suppliers, VR is ready to emerge from the shadows of the early adopters and meet the general consumer. We expect to see innovative products in January from companies such as Google, GoPro, HTC, NextVR, Sixense, Yezz and others. Beyond gaming and 360-degree video, we’ll be watching for new approaches to live streaming sports and music events. Continue reading CES 2016: Virtual Reality Headgear, Platforms, Ecosystems

The number of trailers for franchise blockbusters has skyrocketed, flooding YouTube, Facebook and other platforms. “Star Wars: The Force Awakens” counts 17 trailers, teasers and ads thus far. Today’s trailer looks much more like entertainment than an ad, linking to past franchise chapters, teasing out the identity of shadowy or hooded characters, and generally amping up anticipation and heated fan engagement before the film even opens. The nested teasers and trailers dole out details without giving away plot. Continue reading Movie Trailers Proliferate, Building Fervor, Fan Engagement

BuzzFeed, already a top Facebook video contributor with four different brands, launched another one in October: Top Knot, which focuses on beauty and fashion. The Top Knot Facebook page already has nearly 1 million fans and has logged almost 200 million views in two months, with a handful of clips generating up to 7 million views each. BuzzFeed and NBCU, which invested $200 million in the company, are looking into ways to collaborate, in addition to an announced plan to jointly cover the 2016 Summer Olympics. Continue reading BuzzFeed Introduces Yet Another Top Facebook Video Page

In response to feedback, Facebook has changed its advertising policies for Instant Articles, to help publishers generate more revenue. Publishers can now include more advertising in each article and control the links to other articles at the end of theirs. Instant Articles, which debuted in October, allows media companies to publish content directly to Facebook instead of posting links to their sites. Meanwhile, Amazon has been developing and testing Expert Articles on topics of interest to the site’s consumers. Continue reading Facebook Boosts Ad Revenue for Publishers of Instant Articles