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Debra KaufmanNovember 18, 2015
Apple is in talks with banks to develop a new payment service to allow an iPhone user to send money to another iPhone user, most likely bypassing Visa and MasterCard by working directly with banks. The talks are at an early stage and no one involved would comment on the evolution of the plan. But multiple sources confirm Apple’s talks with the country’s largest banks and that the company is serious about moving forward. Unknown is whether credit card companies are engaging Apple or waiting for the company to contact them. Continue reading Apple in Talks with Banks About New Money-Transfer System
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Debra KaufmanNovember 18, 2015
Marketers and advertisers have targeted ads to journalists and “influencers” for some time. But the practice is getting more advanced and pervasive, as Facebook, Twitter and other social media companies offer more granular targeting tools. In fact, the latest efforts now target customized messages to journalists as specific publications, such as The New York Times, The Wall Street Journal or USA Today. Reaching individuals who work in media can now be accomplished in a variety of ways, including using profile or email information.
Continue reading Social Ads Aimed at Journalists Becoming More Sophisticated
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Debra KaufmanNovember 17, 2015
In response to Edward Snowden’s revelations of government surveillance of ordinary citizens, many Internet and social media companies responded by creating encryption so advanced that even they couldn’t read users’ communications. Now, many critics say, terrorists and other criminals are using those same platforms because their messages will be safely encrypted from prying eyes of intelligence and government authorities. Among the strongest critic is the U.K. government, which is proposing that such encryption be illegal. Continue reading U.K. Plans to Ban Advanced Encryption to Combat Terrorists
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Rob ScottNovember 17, 2015
Shopify — known for helping small businesses create e-commerce websites — has launched a new mobile app called Sello that joins a crowded field of peer-to-peer commerce efforts. Sello resembles Instagram and provides easy-to-use functionality for individuals and small businesses to sell products online. It is free to list items, but the Sello app collects a 3 percent fee for each transaction. Sellers simply post a product photo and description, list payment and shipping options, and specify a choice of social platforms, such as Facebook, Pinterest or Twitter. Continue reading Shopify’s New Mobile App is Like Instagram for Classified Ads
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Debra KaufmanNovember 16, 2015
Facebook, which has begun to build VR-like 360-degree videos into its site, now allows users to enjoy a true VR experience on the Samsung Gear VR. The company also launched a microsite to provide potential 360 filmmakers with best practices, guidelines and FAQs. VR producers, Vrse’s Chris Milk and Aaron Koplin also show the best way to make immersive video. Facebook has jumped into VR to stay fresh and, while offering users a chance to enjoy VR, also add some juice to its own VmaRketing. Continue reading Facebook Pushes 360 Videos, Both Branded and Independent
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Debra KaufmanNovember 13, 2015
Facebook just launched Notify, an iOS mobile app for push notifications of customizable news, information and entertainment. Posted directly on the lock screen, Notify lets the user choose which cities, sports teams, music genres he wants to follow, from among 70 publishers. The feed features a link to the associated site for a 24-hour period. The user can save the content to read later or share through Facebook or other social media platforms. Notify does not, however, offer real-time discussion or feature ads. Continue reading Facebook Introduces Notify, Customizable Push Notifications
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Debra KaufmanNovember 12, 2015
T-Mobile US will stream 24 video services including Netflix, Hulu and HBO for free, albeit at lower quality. The wireless company has already used this tactic — called zero rating, which means the data will not be counted against the subscriber’s data limit — for its Music Freedom service, which includes music streaming apps Spotify and Apple Music among others. The new video exemption, dubbed Binge On, does not, however, include video from YouTube, Facebook and Netflix and requires users to have a 3GB plan or larger. Continue reading T-Mobile Launches Binge On: Video Streaming, No Data Cap
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Debra KaufmanNovember 9, 2015
YouTube is introducing 360-degree VR videos as well as a virtual movie theater for all YouTube videos. Anyone with a Google Cardboard headset and the Android app can begin viewing the ten or so VR videos that YouTube produced; the iOS app is coming soon. YouTube’s VR features come just before The New York Times ships 1.3 million Google Cardboard sets and its own VR documentary, “The Displaced.” YouTube’s assertive move into VR is widely seen as a way to stay a step ahead of the competition, Facebook in particular. Continue reading YouTube Democratizes VR, Stays a Step Ahead of Competition
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Debra KaufmanNovember 9, 2015
Facebook, which just achieved a milestone of more than a billion daily users, has announced plans to share revenue with Facebook video content owners and launch a news app. The moves are aimed at keeping users on the platform as long as possible, and its competitors have the same goal in mind: Apple has its newsreader Apple News, partnering with The New York Times; Twitter Moments links tweets in a traditional story format; and Snapchat Discover app showcases stories from publishers including CNN, Vice, People and National Geographic. Continue reading Facebook Unveils Plan to Share Revenue with Video Creators
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Rob ScottNovember 9, 2015
Facebook, Google and numerous startups are among those actively researching new possibilities with artificial intelligence technology. Japanese automaker Toyota is joining the crusade with a five-year, $1 billion R&D effort. The planned Silicon Valley facility will become one of the largest research labs in the area. Toyota Research Institute will initially open a lab next to Stanford and an additional facility near MIT in Cambridge. Toyota’s plans represent a shift in tech research — a return to a focus on science and engineering rather than a push for tech that would become a specific product or service. Continue reading Toyota Invests $1 Billion in Planned Return to Traditional R&D
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Debra KaufmanNovember 6, 2015
The third edition of the Social TV Index Report, from digital services company Ring Digital, reveals that YouTube is quickly increasing as a platform where “consumers vote, post, share or comment about something on TV.” The Social TV Index Report states that 37 percent of adults aged 18 to 24 have engaged in social TV, and 29 percent of the overall U.S. Internet population, up 5 percent from last year. Among those social TV users, 14.5 percent posted TV-related comments to YouTube, more than twice last year’s 6.3 percent. Continue reading Report Shows YouTube Views Rise as Social TV Gains Traction
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Debra KaufmanNovember 5, 2015
Viacom is introducing a new strategy involving the use of big data to optimize the placement of ads. Initially known as Project Gemini (after an early NASA human spaceflight program), and now called Vantage, Viacom’s new big data capabilities were created by data scientists and other technologists hired away from Microsoft and elsewhere. As Viacom leverages Silicon Valley technology in an effort to capture Madison Avenue dollars, competitors are ramping up similar big data strategies. Continue reading Viacom Marries Madison Ave. and Silicon Valley for Better Ads
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Debra KaufmanNovember 3, 2015
Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance
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Debra KaufmanNovember 3, 2015
Snapchat has appealed to its fans for a variety of reasons, chief among them the fact that its photo messages disappear once they’ve been opened. That ephemeral nature has now been up-ended with the startup’s new Terms of Service. Whereas, formerly, Snapchat noted that its privacy policy was “delete is our default,” its new terms state that the company has the right, specifically in regards to the ‘Live Story’ feature, to reproduce, modify and republish photos as well as save them to Shapchat’s servers. The update has led to concern and confusion by many users. Continue reading Users Express Concern Over Snapchat’s Updated Privacy Policy
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Debra KaufmanOctober 28, 2015
Google is now relying on artificial intelligence, with a system dubbed RankBrain, for a small but significant part of its search business. Since Google is identified with search, keeping on the bleeding edge of search technology is critical to its dominance, and Google has been researching artificial intelligence — software that learns about the world — for over five years. Prior to launching RankBrain for search, Google has been a big corporate sponsor of AI, invested in it for videos, speech and translation. Continue reading Google Using RankBrain Artificial Intelligence Tech for Search