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Debra KaufmanOctober 26, 2015
CNN is launching its new digital media brand, Great Big Story, which will focus on positive, newsy video stories, with an initial push on Facebook. In addition to streaming content to its website and apps for iOS and Android devices, Great Big Story will also feed to YouTube, Apple News, Snapchat, and connect to users through smart TVs, specifically on Apple TV, Roku, Amazon and Chromecast. Facebook has become a popular site for several video publishers, among them BuzzFeed and Business Insider. Continue reading CNN Launches Vice-Style Web Video Series ‘Great Big Story’
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Debra KaufmanOctober 26, 2015
Facebook and Yahoo just made strategic deals with regard to search. Facebook, which unsuccessfully attempted search with its Graph Search feature in 2013, states it has now indexed more than two trillion posts, promoting it as a way to follow news discussions in real time. Yahoo just inked a non-exclusive deal with Google to provide search results and ads; antitrust regulators struck down a similar deal in 2008. Yahoo renegotiated an exclusive deal with Microsoft’s Bing to make this latest deal. Continue reading Facebook and Yahoo Attempt to Expand Search Capabilities
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Rob ScottOctober 26, 2015
Instagram has launched a new app called Boomerang that allows users to record 1-second video clips and share them on social media. The app records a burst of five photos and then stitches them together into a video loop, similar to an animated GIF, and plays the loop backwards and forwards to create the Boomerang effect. The app, available on Android and iOS, does not require an Instagram account. This is the third standalone app from Instagram; Layout is used to create collages to upload to Instagram, while Hyperlapse lets users create time-lapse videos. Continue reading Instagram Answers Competitors with Short Boomerang Videos
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Debra KaufmanOctober 21, 2015
The digital consumer is undergoing a redefinition, said a panel of experts at Digital Hollywood focused on “Hollywood and the Digital Consumer: How Technology Content and Services Establish the Next Level of Consumer Entertainment Experience.” “We can agree that we no longer need the adjective,” said moderator Don Levy, president of Smith Brook Farm and consultant with ETC@USC. “It’s now just our customer, the audience.” Mobile platforms and niche markets are among the trends that dominate consumer behavior, said the panelists. Continue reading Digital Hollywood: Defining and Engaging the Digital Consumer
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Debra KaufmanOctober 20, 2015
Apple pushes apps as a way to make the iPhone a must-have device. Google pushes mobile websites, to make money from digital search and the data it collects. What’s a digital publisher to do? More and more of them are finding it onerous to maintain both. Although apps are ideal for loyal users, they require users to download them. Web pages appear to be a better way to attract new users. Apps currently dominate, but there’s some indication that publishers that must choose between the two, pick their website. Continue reading Apps vs. Mobile Web: Apple, Google Compete for Publishers
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Debra KaufmanOctober 15, 2015
Facebook continues to up its game with video, this time with a dedicated Videos tab, which, for now, is only being shown to a handful of users. Experts following Facebook aren’t surprised, since the social media site has been increasing its use of video over several years, currently placing up to 5 billion videos in users’ feeds, among other video-centric features. The increased use of video and its built-in user base may put Facebook on track to become a serious competitor with YouTube. Continue reading Facebook’s New Videos Feed Poised to Compete with YouTube
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Debra KaufmanOctober 14, 2015
Facebook is focusing full-bore on shopping with an array of new features. But the most prominent is a new Shopping feed that aggregates posts and photos from different retailers for specific products. The Shopping feed is being tested as a way to pull out all the products being showcased by retailers on their own Facebook pages. Facebook is also allowing retailers to host entire product catalogs on Facebook pages — what the company is calling “immersive ads” — as opposed to sending users to a mobile browser. Continue reading Facebook Expands its Shopping Options with Dedicated Feed
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Debra KaufmanOctober 13, 2015
Qualcomm, which dominates the mobile phone chip market, is preparing to launch a new chip containing 24 processing cores, designed for server computers that run corporate networks and are the backbone of the Internet. Up until now, Intel has been the leader in that arena, but Qualcomm, slated to report its first annual decline since 2009, is eager to seek out new areas of growth and believes that providing an alternative chip to the operators of data centers could be worth $15 billion by 2020. Continue reading Qualcomm to Challenge Intel in Growing Server Chip Market
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Rob ScottOctober 12, 2015
California Governor Jerry Brown last week signed a new law designed to protect digital privacy rights. The California Electronic Communications Privacy Act (CalECPA) mandates that a warrant is required in order for state law enforcement agencies or investigators to compel businesses to turn over metadata or digital communications such as emails, texts, and cloud-stored documents. Additionally, it requires a warrant for the tracking or searching of electronic devices. The White House, meanwhile, has backed down on its battle with tech companies over encrypted data of digital devices. Continue reading CalECPA: California Governor Signs Landmark Privacy Law
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Debra KaufmanOctober 12, 2015
Twitter hasn’t kept up with other social media platforms with advertising offerings, say some critics, but newly reappointed chief executive Jack Dorsey hopes to buoy the company’s fortunes with an array of new video advertising products. One of Twitter’s major advantages from the advertiser’s point of view is its emphasis on international, national and local live events. Whether Dorsey’s bid to curry favor among advertisers works to appease Wall Street, however, remains to be seen. Continue reading Twitter Expands Video Ad Tools with Generous Revenue Share
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Debra KaufmanOctober 12, 2015
Facebook just announced something fans have been wanting for a long time: in addition to the ubiquitous “like” button, fans will have other icons to express emotions. The new emoji, designed after months of research to find expressions that would work globally, include surprise, anger, love, laughter, sadness and a supportive cheer. Although many users have lobbied for a “dislike” button, Facebook declined to add one. The tests in Spain and Ireland are just the first of a round before the emoji are widely released. Continue reading Facebook Testing New Emoji in Ireland, Spain for Wide Release
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Debra KaufmanOctober 8, 2015
The idea of second screen viewing — that users are interacting with social media platforms at the same time they watch live TV — came to fruition several years ago, but it’s still an area ripe for growth. That’s why Facebook, which already has a relationship between its site and live TV, has unveiled even more tools to reinforce the integration. Among the new tools are ways to let viewers make their opinions known via polling and voting, custom icons for TV shows, and a way for broadcasters to easily gather viewer feedback. Continue reading Facebook Intros New Second Screen Tools for Live TV Viewing
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Debra KaufmanOctober 8, 2015
With Twitter co-founder Jack Dorsey now in the chief executive seat, the company is ready to unveil a new feature aimed at people who find Twitter too confusing to use. Moments imposes order out of the currently chaotic timeline, by creating narratives based on big events being discussed on Twitter. The Moments section, found next to the standard timeline, will list news events being discussed; with a click on any headline, the “moment” will open up to a full-screen selection of tweets arranged by Twitter editors. Continue reading Twitter to Unveil Moments, Curated News for a Wider Audience
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Rob ScottOctober 7, 2015
The European Union’s highest court, the European Court of Justice, dealt a blow to the American tech industry yesterday when it struck down the international Safe Harbor agreement that previously allowed companies to move digital information between the EU and the U.S. The pact allowed companies to transfer data such as social media updates and online search histories. However, the court ruled that Safe Harbor was flawed since the U.S. government used it to access the online information of Europeans, an issue that was raised by NSA whistleblower Edward Snowden. Continue reading European Court Rules Data Transfer Pact with U.S. is Invalid
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Debra KaufmanOctober 6, 2015
The Internet has revolutionized consumers’ lives, say Apple and General Electric, but the business world has yet to enjoy similar benefits. Both companies have stated that they see enterprise as the next frontier. Apple and GE are just starting to focus on this space but both have plans to empower enterprise with tools — with Apple focused on the mobile Internet and GE on sensors and predictive data analysis — that interact with people, track tools and mediate between people and machines. Continue reading Apple and GE: Future of Business is Personalized Technology