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Debra KaufmanOctober 2, 2015
In an effort to build its user base, Twitter is thinking about tweaking one of its signature features: the 140-character limit on tweets. Although the new feature is in the planning stages and no Twitter executive would comment on any new plan, the idea of going beyond 140 characters is no surprise, having been debated for many years. In June, the company overrode the 140-character limit on private messages, signaling an openness to new rules. Interim chief executive Jack Dorsey is seen as likely to endorse change. Continue reading Twitter May Lift 140-Character Limit, Aimed at Mainstream Use
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Debra KaufmanOctober 1, 2015
Sony Professional Solutions America launched a YouTube channel dedicated to its own 4K camera, the F55, and 4K productions using it. The “Sony 4K” channel — which currently has 177 followers — was introduced by its two creators: channel manager Brett Erlich and director of Sony’s Digital Motion Picture Center Dan Perry. The channel will feature 4K content in three categories: a curated playlist of 4K productions shot with the F55, “tips and tricks” from the filmmakers using the camera, and how-to videos. Continue reading Sony to Build Community of 4K Creators with YouTube Channel
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Debra KaufmanOctober 1, 2015
TiVo introduced its new Bolt DVR this week, with features that TiVo customers have requested for years. That includes a new SkipMode that improves the device’s ability to leap over commercials on recorded content, 4K Ultra HD capability, and, with a fall update, an iOS app that allows the creation of a customized “What to Watch” screen built by selecting categories based on hobbies and interests. The new TiVo also offers an iOS app with AirPlay so users can stream content to Apple TV, and the company says it’s working on an app for Amazon Fire TV. Continue reading TiVo Introduces Bolt DVR, Ready for Ultra HD and Ad-Skipping
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Debra KaufmanSeptember 30, 2015
On the first day of Advertising Week in Manhattan, Facebook and Google both introduced new tools that will allow advertisers to plan and buy ad campaigns on their digital platforms. Facebook unveiled its offering that gives advertisers a more familiar method of buying ads, with metrics and other tools to understand their purchases. Both digital behemoths are aiming to offer advertisers an easier and more powerful path to their platforms, while they benefit by capturing more digital advertising dollars. Continue reading Facebook Unveils Metrics to Lure Traditional TV Advertisers
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Debra KaufmanSeptember 29, 2015
In 2016, IBM plans to open a West Coast headquarters for Watson, its artificial-intelligence system, in San Francisco. The company will also unveil new Watson capabilities, including speech, language understanding, image recognition and sentiment analysis, all of which are associated with AI in computing. The East Coast headquarters in downtown Manhattan was established in January 2014 as a separate business. Watson West, expected to employ several hundred people, is aimed at Silicon Valley startups. Continue reading IBM Targets Silicon Valley Startups with Planned Watson West
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Debra KaufmanSeptember 28, 2015
At the Oculus Connect 2 developers conference, the company, now a unit of Facebook, focused on its efforts to increase the amount of content available for VR headsets, several of which are slated for launch in early 2016. That’s because a dearth of content is seen as a stumbling block to consumer adoption of VR when it becomes widely available. The conference unveiled newly inked deals for streaming movies and TV shows from Netflix, the popular “Minecraft” game and movies including “The Hunger Game” series. Continue reading Oculus Conference Puts Spotlight on Virtual Reality Content
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Debra KaufmanSeptember 28, 2015
Live mobile video has exploded in the last few months, with offerings from Facebook, Snapchat, Twitter and others. Mobile users have quickly caught on to how they can use live video, from concerts to personal rants. But the Achilles heel, however, is that live video uses a tremendous amount of data and, the immediacy of live video encourages users to go live without a Wi-Fi network handy. The result is that an increasing number of mobile users are going over their data plan, incurring extra charges. Continue reading Users Embrace Live Mobile Video, Data Plan Overages Grow
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Rob ScottSeptember 25, 2015
During Oculus Connect in Hollywood yesterday, Facebook’s virtual reality developer conference, Samsung SVP Peter Koo announced that the new Gear VR headset co-developed by Oculus and Samsung will ship in November, in time for Black Friday, for $99. Consumers can expect a lighter, more comfortable Samsung Gear VR that is compatible with smartphones including the Galaxy Note 5, Galaxy S6 Edge+, Galaxy S6 and Galaxy S6 Edge. The previous $200 version for developers was only compatible with the Note 4 and Galaxy S6. Continue reading Consumer Edition of Samsung Gear VR to Arrive Black Friday
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Rob ScottSeptember 25, 2015
Facebook introduced a new 360-degree spherical video feature this week for the social platform’s newsfeed. At launch, users can roam an immersive trailer for “Star Wars: The Force Awakens” by dragging their mouse over the video in order to access different vantage points. Mobile users can change their angle within clips featuring NBC’s “Saturday Night Live” and workouts by NBA star LeBron James by simply tilting their smartphone or swiping their finger across the screen. Continue reading Facebook Betting On VR with New 360-Degree Video Feature
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Debra KaufmanSeptember 24, 2015
Sci-fi fans and others have tried before to recreate the Enterprise-D starship from “Star Trek: The Next Generation” in virtual reality. Although some of these VR experiences have been impressive, another one has just arrived on the scene that stands far above the rest, say some VR enthusiasts. The Enterprise Construction Project is spearheaded by a 3D artist identified only as Jason, whose obsession is to create a VR version of the entirety of the USS Enterprise NCC-1701-D and all its 42 decks. Continue reading Fan-Built Virtual Reality Starship Has Trekkies Wanting More
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Debra KaufmanSeptember 23, 2015
Next month, hitting the “Like” or “Share” button on Facebook will do more than signal approval. Facebook’s algorithms will begin to share data on peoples’ browsing history into its ad targeting systems, which means that, depending on what a user “Likes” or “Shares,” he or she can be served related ads on Facebook, photo-sharing service Instagram or any mobile app that uses Facebook’s ad network. Facebook’s “Like” button, which adds a bit of code to the page, was first offered to publishers in 2010. Continue reading Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting
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Rob ScottSeptember 22, 2015
As interest in virtual reality heats up across industries, a number of international media players — including Disney, Sky, Axel Springer, ProSiebenSat.1 Media, China Media Capital and Evolution Media Partners (backed by TPG and Creative Artists Agency) — are investing $65 million in Palo Alto-based VR startup Jaunt. The investment follows other high-profile moves in immersive tech: Google joined venture funds in investing $542 million in Magic Leap last year, and Oculus VR raised $75 million before Facebook picked up the company for $2 billion. Continue reading Investment from Media Firms Brings Jaunt’s Funding to $100M
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Debra KaufmanSeptember 22, 2015
German startup EyeEm, which launched its photo-sharing app in 2011, unveiled new technology based on an advanced algorithm and machine learning to identify details of online photos. The technology, EyeVision, automatically scans images and tags them with specific keywords, making it useful for people searching for specific images. The technology, which has been in development for three years, comes at a time that companies like Amazon, Facebook and Google look for ways to provide images for online search queries. Continue reading EyeEm Unveils New Tech for Auto-Scanning, Tagging Images
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Debra KaufmanSeptember 21, 2015
Facebook is the latest company to accede to the demands of advertisers and allow independent measurement firm Moat to determine if ads are actually being viewed. Up until now, Facebook and Google have both used internal measurement tools, which several advertisers — Unilever among them — have found to be an unsatisfactory solution. That’s the reason that Unilever, for example, has pulled back ads on Facebook and Google. Twitter has recently also permitted Moat to ascertain viewability figures. Continue reading Social Platforms Allow Third Party Verification of Ad Viewability
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Debra KaufmanSeptember 18, 2015
Results from a new survey show that 41 percent of the adult population of the U.S. have either already tried a virtual reality headset or are interested in doing so. Not surprisingly, the majority of those in that 41 percent fall into the young (18–24 year old) demographic and the majority are male. That’s most likely because VR experiences, up until now at least, have mainly focused on gaming. But the new Kaleidoscope VR Film Festival is highlighting a wide range of content that most likely will interest a broader audience. Continue reading Travel Videos, Cartoons, Documentaries and More Turn to VR