Profits Down as FTC Sues Meta to Block Purchase of Within

Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within

New Facebook and Instagram Updates Mimic TikTok’s Model

Meta Platforms is adjusting Facebook’s algorithms to offer more discovery and personalization features, according to the company. Users will now automatically land on a Home tab instead of the old News Feed. A revamped Feed will emphasize videos, photos and algorithmically curated posts. While observers have been quick to label the change yet another attempt to chase TikTok’s addictive, influencer-driven feed, Meta assures users this doesn’t mean goodbye to friends and family. “You can curate a Favorites list of the friends and Pages you care about most and filter their content in this new tab,” the company says. Continue reading New Facebook and Instagram Updates Mimic TikTok’s Model

Amazon’s New Alexa Developer Tools Target Interoperability

Amazon just debuted new Alexa features including one that simplifies coordinating multiple voice assistants on a single device using Agent Transfers (AT) and Amazon’s Universal Device Commands (UDC). Using UDCs, Alexa will be able to act on instructions; for instance, saying “Hey Sonos, turn up the volume” to get results for devices with Sonos Voice Control. ATs enable Alexa to transfer requests it can’t unilaterally fulfill — like “Place an order on Uber Eats” — to other assistants that can. Amazon outlined its AT and UDC plans in a white paper on design recommendations for the Voice Interoperability Initiative (VII). Continue reading Amazon’s New Alexa Developer Tools Target Interoperability

Microsoft Rolls Out Viva Engage for Enterprise Media Sharing

Microsoft is bringing Stories to enterprise through the company’s Viva intranet platform. Described as “a social app for digital communities,” the AI-powered Viva Engage combines popular Yammer features like polling and conversation highlights with new tools including Stories and Storyline, which Microsoft calls “personal expression tools.” The move to combine social video and productivity functions has taken some by surprise, but Microsoft says “building social capital is crucial for organizational success,” noting that its Work Trends Index reveals “43 percent of leaders believe that relationship-building is the greatest challenge of hybrid and remote work.” Continue reading Microsoft Rolls Out Viva Engage for Enterprise Media Sharing

YouTube Partners with Shopify in Latest E-Commerce Push

YouTube has partnered with Shopify so creators and merchants can showcase products across both platforms. Eligible creators can now link their Shopify store to their YouTube channel and leverage Shopify’s real-time inventory syncing. Additionally, U.S. creators can enable onsite checkout, allowing visitors to complete purchases without leaving YouTube. Implementation is accessible through the Shopping tab in YouTube Studio. In addition, beginning next week YouTube will add shopping to its Explore tab, featuring goods from the U.S., Brazil and India, with additional countries to roll out later this year. Continue reading YouTube Partners with Shopify in Latest E-Commerce Push

Proposed Legislation Drafted to Restore Net Neutrality Rules

With efforts to fill the vacant FCC seat and tilt the commission back to a Democratic majority, the Senate is poised to try an alternate path to realizing the party’s longtime goal of restoring net neutrality rules. Championed by Senators Ed Markey (D-Massachusetts) and Ron Wyden (D-Oregon), the Net Neutrality and Broadband Justice Act proposes to reclassify broadband as a telecommunications service, which would open up companies including AT&T and Verizon to stricter FCC oversight. Internet service providers would be prevented from blocking or throttling content, while pricing and privacy would also receive scrutiny. Continue reading Proposed Legislation Drafted to Restore Net Neutrality Rules

Instagram Rolls Out Invitation-Only Creator Marketplace Test

Facebook’s photo- and video-sharing app Instagram is implementing a creator marketplace test on an invitation-only basis to brands active in the United States. Brands invited to participate in this early phase can use the Meta Business Suite of tools to filter creators by age, gender, interests and number of followers. They’ll also be able to filter based on the demographics of a creator’s engaged audience. Announced last year, the Instagram creator marketplace is designed to facilitate connections between brands and the creators they may find it useful to connect with regarding partnerships and marketing campaigns. Continue reading Instagram Rolls Out Invitation-Only Creator Marketplace Test

Meta’s New Sphere AI Tool Filters Web Content for Accuracy

Meta Platforms has unveiled Sphere, an AI-powered tool designed to verify open web content. “Building on Meta AI’s research and advancements, we’ve developed the first model capable of automatically scanning hundreds of thousands of citations at once to check whether they truly support the corresponding claims,” Meta says, noting that Sphere has “a dataset of 134 million public webpages — an order of magnitude larger and significantly more intricate than ever used for this sort of research.” Sphere is open sourced, which means third parties may be able to tailor its fact-checking algorithms for specialized use, such as legal, medical and architectural. Continue reading Meta’s New Sphere AI Tool Filters Web Content for Accuracy

UK Competition Authority Analyzes Microsoft-Activision Deal

The UK’s Competition and Markets Authority opened an antitrust investigation last week into Microsoft’s proposed Activision Blizzard takeover, analyzing whether the deal could harm competition “for example, through higher prices, lower quality, or reduced choice.” The inquiry was announced the same day the CMA said it is looking into Amazon’s use of data from third-party sellers. In January, Microsoft shared plans to purchase Activision Blizzard for $68.7 billion — a record-setting price for a tech acquisition — with a planned fiscal 2023 close. The CMA has set September 1 as the deadline for its initial decision. Continue reading UK Competition Authority Analyzes Microsoft-Activision Deal

Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

Meta Platforms is preparing for a steep economic downturn that CEO Mark Zuckerberg is trying to get in front of by cutting costs and refocusing priorities. Engineering hires will be cut by 30 percent this year, with fewer than 7,000 additions as opposed to the original target of 10,000. The pivot comes at a time when Meta is seeking to expand on several fronts. The company reportedly needs to increase by fivefold the computing power of its data centers in order to accommodate the artificial intelligence technology that will be necessary to support its new “discovery” push.  Continue reading Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

Snapchat+ Subscription Tier Launches in Limited Territories

Snap Inc. is beginning the rollout of Snapchat+,  a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories

Concern Expressed Over Meta Scrapping CrowdTangle Filter

As the U.S. approaches the 2022 midterm elections, social media platforms are being criticized for dropping the ball on misinformation safeguards. Meta Platforms’ Facebook has triggered alarm over plans to scrap CrowdTangle, a relevance filter Facebook has promoted as a discovery tool. Advocacy groups have described CrowdTangle as “indispensable” to finding false information online. Meta is accused of reducing CrowdTangle support and losing interest in election security overall as it shifts focus from the real world to the metaverse. CrowdTangle is cross-platform, and used to analyze content on Twitter and Reddit, among others. Continue reading Concern Expressed Over Meta Scrapping CrowdTangle Filter

TikTok Expected to Triple Ad Revenue to $12 Billion in 2022

TikTok had its first official presence at the Cannes Lions Festival of Creativity on the French Riviera, where the ByteDance mobile video platform competed with the likes of Amazon, Netflix, Activision Blizzard, Spotify, Reddit and Meta Platforms for the attention of the world’s biggest brands and top advertising agencies. Touting its viral appeal and popularity among key demographics including Gen Z, millennials and social influencers, the company hosted a cabana on the beach with dedicated space to make TikTok videos, held meetings in a nearby suite and participated onstage at the Palais des Festivals. Continue reading TikTok Expected to Triple Ad Revenue to $12 Billion in 2022

Meta Touts Creator Monetization Tools and NFT Collectibles

Meta Platforms is sweetening the pot for creators on Facebook and Instagram by deferring revenue sharing to 2024 and allowing paying subscribers on other platforms access to subscriber-only Facebook Groups. Meta CEO Mark Zuckerberg says Meta is testing an Instagram destination creators can use to get discovered and paid for content. Meta will also be opening its Reels bonus program to more Facebook users and letting a wider range of creators participate in Facebook’s Stars tipping feature. The company is also expanding last month’s Instagram NFT test as eBay announces purchase of the KnownOrigin NFT marketplace. Continue reading Meta Touts Creator Monetization Tools and NFT Collectibles

Meta Platforms Will Adjust Ad Tech per Agreement with DOJ

Meta Platforms has agreed to change its advertising technology and pay a $115,054 fine to settle a Justice Department claim of race and gender discrimination by the algorithm used to display its housing ads. “Meta will — for the first time — change its ad delivery system to address algorithmic discrimination,” U.S. attorney for the Southern District of New York Damian Williams said in a statement. “But if Meta fails to demonstrate that it has sufficiently changed its delivery system to guard against algorithmic bias, this office will proceed with the litigation.” Continue reading Meta Platforms Will Adjust Ad Tech per Agreement with DOJ