By
Rob ScottSeptember 3, 2015
Apple plans to include its Flipboard-like newsreader app, simply named News, in the upcoming iOS 9 this fall. First announced at WWDC in June with 18 publishers on board, News now touts more than 50 publishers. Conde Nast, Hearst and Vox Media are among the initial launch partners hoping that iPhone and iPad users will consume more of their content. While some publishers have expressed concerns about ad-blocking capabilities made possible by iOS 9, launch partners are pleased with Apple’s advertising terms. Continue reading Apple to Launch News App with iOS 9, Adds More Publishers
By
Debra KaufmanSeptember 2, 2015
Facebook just filed for a patent that tracks how users are networked together. The patent can be used to prevent people from sending spam to those they’re not legitimately connected with. But the patent filing also describes a less savory possibility: that banks and other lenders could examine the credit scores of those in your network when deciding whether or not to make a loan to you. For some experts, at least, this conjures up visions of housing discrimination, aimed at the poor and people of color. Continue reading Could Facebook Patent Be Used to Approve or Deny Loans?
By
Rob ScottSeptember 1, 2015
Sources indicate that Apple has recently been meeting with Hollywood executives to discuss the possibility of the tech giant taking a more active role in the entertainment business by producing original programming. The group exploring the possibility reports to Eddy Cue, who handles content-related issues for Apple. According to one high-level exec who met with Apple, the goal is to launch development and production units by next year that would produce streaming content to take on Netflix and similar services. Continue reading Apple Considers Move into Producing Original Video Content
By
Debra KaufmanAugust 31, 2015
Now that Facebook has become a major player in video, the social media company finds itself tackling new issues: piracy and policing of content. The latter became an issue within minutes after a gunman killed two journalists on live TV; the gunman posted his video on Facebook (and Twitter), which went viral. Content owners are also irate that Facebook has been slow in working to prevent copyrighted videos from being reposted by third parties. Now that Facebook admits it has a problem, the work to fix it begins. Continue reading Facebook Video Raises Offensive Content, Piracy Concerns
By
Debra KaufmanAugust 28, 2015
Facebook just launched its new personal assistant, M, to a few hundred San Francisco Bay Area users. Unlike Apple’s Siri or Microsoft’s Cortana, however, M is not just powered by artificial intelligence. M does all the same things that Siri and Cortana do, but it adds a team of experienced customer service reps to accomplish more “human” tasks such as calling the cable company and enduring automated messages and holds. Facebook is disadvantaged on mobile devices, but the company hopes its efficiency will spur usage. Continue reading Facebook Personal Assistant Integrates AI with Human Touch
By
Debra KaufmanAugust 27, 2015
Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail
By
Debra KaufmanAugust 27, 2015
Facebook has added video to its newly released photo-sharing app Moments, enabling users to automatically create, customize and then share a music video created from mobile photos. This is the first update the app received since its June debut. With over 4 billion daily video views, video is becoming an important and fast-growing category on Facebook. By adding video to Moments, the social network competes with services like Flipagram, or Google Photos’ automatically created animations. Continue reading Facebook Updates its Moments Photo-Sharing App with Video
By
Debra KaufmanAugust 25, 2015
When Facebook launched ThreatExchange in February, the idea was to create a platform where companies could share information on potential cyberattacks, malware and other malicious hazards. Now, the Silicon Valley company says that the number of companies on the platform has reached 90, after 23 joined last week when the application process became easier. Facebook, which isn’t alone in offering a platform for centralized cyberthreats, is continuing its work to integrate these other information-sharing platforms. Continue reading Companies Share Cyberthreat Info on New Facebook Platform
By
Debra KaufmanAugust 24, 2015
Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network
By
Debra KaufmanAugust 24, 2015
Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads
By
Rob ScottAugust 21, 2015
According to the new “Mobile Messaging and Social Media” report from the Pew Research Center, Facebook is now more than three times as popular as Twitter among adults in the U.S. The report notes that 72 percent of adult Internet users are on Facebook, while 31 percent use Pinterest, 28 percent use Facebook-owned Instagram, 25 percent use LinkedIn, and about 23 percent use Twitter. The figures represent slight increases over 2014 for Facebook, Instagram and Pinterest; no change for Twitter from the previous year; and a 3 percent decrease for LinkedIn. Continue reading Facebook Three Times as Popular as Twitter with Adult Users
By
Debra KaufmanAugust 20, 2015
Hollywood director Randal Kleiser (“The Blue Lagoon,” “Grease”) just debuted “Defrost,” a four-minute narrative virtual reality film that he hopes is the first in a series of VR films. That’s exactly what the 50 cablecasters that comprise the membership of CableLabs hope for. The industry’s non-profit R&D facility, CableLabs has been studying VR and suggests consumer excitement is strong, but that the lack of content could be a major stumbling block for cable companies interested in providing VR programming. Continue reading CableNet Explores VR, Additional Content Could Drive Adoption
By
Debra KaufmanAugust 20, 2015
Search and apps may dominate today’s landscape for mobile devices, but two different trends are already vying to dominate the future of smartphones and the Internet. One group, led by Apple and Google, sees a future in which artificial intelligence or a virtual assistant — think Siri and Google Now — integrate apps, websites and any other online “silos.” The other group plans to leverage messaging apps to incorporate as many functions as possible. China’s WeChat dominates here, but Facebook and Snapchat also fall into this group. Continue reading The Mobile Future: Operating Systems Versus Messaging Apps
By
Debra KaufmanAugust 19, 2015
The video platform skirmishes just heated up with news that Comcast is about to launch its own, dubbed Watchable. The streaming video platform will feature content from a list of major publishers, including NBC Sports, AwesomenessTV, Refinery29 and The Onion as well as two companies it has already invested in, Vox and Buzzfeed. Deals are non-exclusive, allowing publishers to also post on Facebook, one of Comcast’s chief rivals in online video. Comcast is also up against YouTube and Verizon’s as-of-yet unnamed video platform. Continue reading Comcast to Debut Latest Streaming Video Platform, Watchable
By
Debra KaufmanAugust 19, 2015
Real-time streaming video has been the focus of several companies in recent months, and now bigger players Twitter and Facebook seem to be decisively pulling ahead of independent player Meerkat. Or not, says Meerkat founder Ben Rubin, who disputes the measurement criteria. What we do know is that Twitter’s live video app Periscope now boasts 10 million total accounts, while Meerkat, in May, reported two million accounts. Live video is still, however, a very small percentage of all consumer video on the Internet. Continue reading Twitter and Facebook Widen Streaming Video Gap with Meerkat