Verizon to Acquire AOL in Push for Mobile Video and Ad Tech

Verizon Communications announced that it plans to acquire AOL for $4.4 billion as part of its larger initiative to develop mobile video and advertising opportunities. As part of the deal, Verizon will pick up assets such as Adap.tv, Convertro, The Huffington Post, Moviefone, and TechCrunch, among others. According to AOL, the combination of networks will match the scale of Facebook and Google. Following the merger, expected to close this summer, AOL CEO Tim Armstrong will continue running the company and help build the growing content business. Continue reading Verizon to Acquire AOL in Push for Mobile Video and Ad Tech

Oculus Rift VR Headsets Will Begin Shipping Early Next Year

Oculus VR announced yesterday that the company plans to ship its Oculus Rift headset by Q1 2016. Pricing and tech details have yet to be released, but consumers will be able to place pre-orders during the 2015 holidays. The virtual reality device, which has only been available for developers thus far, will need to be used with a PC. Both Palmer Luckey, the founder of Oculus, and Facebook, which acquired the company last year, expected to launch the headset earlier. However, the team has faced challenges regarding some of the system’s requirements. Continue reading Oculus Rift VR Headsets Will Begin Shipping Early Next Year

Snapchat Adds New Tool to Share News from ‘Discover’ Portal

Snapchat is finally letting users share stories with their friends directly from the app’s news portal. Users simply have to hold down a news story, add a comment or some emoji, and then send it to friends just like a regular Snap. The Discover portal has seen viewership drop since it debuted earlier this year, and Snapchat is betting on sharing to attract more loyal viewers. Many other media companies such as BuzzFeed rely heavily on social sharing to drive Web traffic. Continue reading Snapchat Adds New Tool to Share News from ‘Discover’ Portal

YouTube to Back Long-Form Content From its Popular Creators

Amid growing competition in the online video space, Google’s YouTube is trying to hang onto its lead by supporting some of the platform’s biggest stars. The platform will back long-form original series from the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. YouTube and AwesomenessTV have also paired up to create several feature-length films that will debut online and feature YouTube stars. The Google subsidiary is facing competition from Facebook, Yahoo, and even Netflix. Continue reading YouTube to Back Long-Form Content From its Popular Creators

Twitter Earnings Disappoint as Company Struggles with Growth

Twitter stocks plunged this week after the company’s first quarter financial report showed less revenue growth than originally expected. The social network’s revenue grew 74 percent, which is lower than the company’s projections and its performance in the previous quarter. Twitter executives blame some of the company’s new advertising models as contributing to the slow growth, but other analysts believe that Twitter still has not found its niche among users and advertisers. Continue reading Twitter Earnings Disappoint as Company Struggles with Growth

MergeVR to Ship VR Headset and Controller by Holiday Season

Texas-based startup MergeVR plans to launch a $129 virtual reality headset this fall that is compatible with Android and iOS devices. While Oculus VR and Samsung have partnered on the mobile Gear VR headset, it is limited to Samsung phones and no launch date for a consumer version has been announced. MergeVR CEO Franklin Lyons explains that his company’s headset works with a range of modern smartphones. “We also are the first in the industry to have a wireless motion controller built to work with mobile VR apps,” he says. Continue reading MergeVR to Ship VR Headset and Controller by Holiday Season

Facebook Partners with Disney, Vice and Others on Video Ads

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

Tech Companies Target Developing Countries for Web Expansion

Despite attempts by tech companies to make the Internet more accessible to people around the world, especially to those living in developing countries, the Internet’s growth has been decelerating. Facebook and Google have both invested in technologies such as satellites, drones and high-altitude balloons to deliver global Web access. However promising these efforts have been, global Web access has proven to be more contingent on whether people deem the Internet useful in the first place.  Continue reading Tech Companies Target Developing Countries for Web Expansion

React Native Lets Developers Create Apps Using JavaScript

Facebook recently open-sourced its React Native framework to allow developers to build native mobile apps without having to compromise their use of JavaScript. The problem for many app developers has been that in order to build high performing apps, they would often have to go through the trouble of using Apple or Google’s complicated native tools. With React Native, app developers will be to create sophisticated apps while making use of the far less complicated JavaScript software.  Continue reading React Native Lets Developers Create Apps Using JavaScript

Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Twitter Users Can Change Setting to Expand Direct Messaging

As promised, Twitter is moving forward with new changes to expand its private messaging feature that will allow users to receive private messages from any account. Twitter’s previous messaging policy forbid users from exchanging private messages, unless both users were following one another’s accounts. The new change, a setting option that will have to be manually enabled, may prompt more users to make use of Twitter’s Direct Messaging service, which has yet to gain significant traction. Continue reading Twitter Users Can Change Setting to Expand Direct Messaging

WhatsApp Continues its Momentum, Now at 800 Million Users

Jan Koum, CEO and co-founder of WhatsApp, announced on Friday that the popular mobile messaging app now has 800 million monthly active users. Acquired by Facebook in 2014 for $22 billion, WhatsApp has the potential to reach one billion users this year. Since last August, the app has added 100 million active users about every four months. It now has more users than Facebook Messenger and competing apps. For many global users, the app has become an alternative to text messaging, and it recently added a feature for taking calls. Continue reading WhatsApp Continues its Momentum, Now at 800 Million Users

NAB 2015: VideoStitch Demos Solutions for Live VR Production

San Francisco-based VideoStitch is at the NAB Show in Las Vegas this week demonstrating its post-production and live streaming software for virtual reality and 360-degree video. The company has algorithms for live streaming and batch multi-camera VR rig stitching. Its software runs on Nvidia cards that work on both Macs and PCs. VideoStitch’s solution is being used by more than 1,000 production teams creating VR experiences for clients including Red Bull, Facebook, BAE Systems, ESPN, and Legendary Pictures. Continue reading NAB 2015: VideoStitch Demos Solutions for Live VR Production

New Facebook App Intros Collaborative Video and Ad Potential

Facebook recently launched an app called Riff that enables users to create collaborative videos with their network of friends. Each finished project is a composition of short clips that are added to the video as it gets shared among friends — and friends of friends — on social media. For Facebook, Riff is another attempt to further encourage its users to watch and share video content on its social platform as part of a larger ongoing strategy to better leverage advertising opportunities.  Continue reading New Facebook App Intros Collaborative Video and Ad Potential

Facebook Hopes Drones Will Expand Global Internet Connectivity

Facebook has long expressed its goal to connect as many people as possible. The company already has a reported 1.4 billion users, but has plans to expand well beyond these numbers by launching drones that can provide high-speed connectivity to even the most remote areas of the world. The drones would resemble a Boeing 767 in width, weigh less than a small vehicle and help Facebook connect with the roughly 5 billion people that it does not already reach on a global scale.  Continue reading Facebook Hopes Drones Will Expand Global Internet Connectivity