Disappointed with the direction of his video startup Yevvo, Ben Rubin replaced it with a simplified iOS app for sharing live video via Twitter. Launched in February, Meerkat grabbed 28,000 users in its first week. In less than two weeks, that number had surpassed 100,000. Now the app is being used for everything from office tours and church services to skateboard videos and live event coverage. Meerkat, which reportedly took Rubin a mere eight weeks to build, has become a social sensation and the latest in the push for ephemeral apps. Continue reading Meerkat App on Twitter: Disappearing Videos a New Sensation

With assistance from DataSift, a leader of brand analytics, Facebook recently launched Topic Data, a product that lets marketers tap into the social media’s hub of user data. For marketers and brands, information about what users are sharing on their Facebook accounts is especially valuable when trying to determine how to best reach key demographics. Facebook says that while marketers will have to this type of data, users’ personal information and identities will remain anonymous. Continue reading Facebook Looks to Compete with Twitter for Data Monetization

Hollywood casting directors are admittedly more mindful today of an actor’s social media clout when determining whether or not to consider an individual for a leading role. Who actors portray on film or TV is equally important to who they are in their actual lives, especially on social media. Platforms such as Twitter and Facebook are means by which actors can directly interact with their fans, generate buzz about an upcoming movie or show, and get people to tune in or make their way to a movie theater. Continue reading Today’s Actors Need Social Media Presence as Much as Talent

Visitors of Walt Disney World Resort in Orlando can now enter the theme park, check in at FastPass entrances, and buy food and merchandise without ever having to reach for their wallets. That is because Disney recently introduced the MagicBand, a tech enabled wristband that transmits signals to various sensors throughout the theme park so that the consumer experience can be completely hassle-free. Each wristband is personalized and designed to anticipate the needs of anyone visiting the park.  Continue reading MagicBand Offers Seamless Experience for Theme Park Guests

Facebook unveiled a new server yesterday — code-named Yosemite — that is based on its collaboration with Intel. While the server is designed to run the social network’s software, Facebook envisions the system also being used by other companies. The announcement was made during an Open Compute Project gathering, which also included news from Hewlett-Packard regarding its new stripped-down servers for cloud-based operations. HP execs said the company’s new Cloudline machines would be less expensive than its popular Proliant line. Continue reading Facebook, HP Introduce New Server Technology at OCP Event

YouTube is facing growing competition from companies such as Snapchat, Facebook and streaming newcomer Vessel for television programming provided by media giants such as Viacom, NBCUniversal and Time Warner. The competition wants to undercut YouTube’s share of big media programming by offering content suppliers more lucrative returns of ad revenue. Despite the offers, some media companies remain hesitant due to the demands of YouTube’s competitors.   Continue reading YouTube Fends Off New Competition for Premium Video Deals

In 2011, Google launched Google+, an ambitious social media endeavor to rival Facebook and other emerging social media sites and apps. Under Google+, the company premiered Google Photos and Google Hangouts, two products that despite the social network’s shortcomings, have been well received by the public. In an attempt to further develop these and other Google+ products, the company plans to launch these products into separate services with new management in place to oversee their development. Continue reading Google+ Compartmentalized to Push Growth of Popular Products

At this week’s Mobile World Congress, Facebook chief exec Mark Zuckerberg explained to a packed crowd why he believes Internet.org will eventually help carriers convince consumers to increase spending on mobile content. The Facebook-backed service, currently available in countries such as Paraguay and Zambia, is designed to offer those in emerging markets free access to the social network and some other online applications. For many new users, this would represent their first time surfing the Internet. Continue reading Zuckerberg Pushes Potential of Internet.org at Telecom Confab

The FCC voted 3 to 2 yesterday to approve regulation of broadband Internet service as a public utility. The new rules, recently proposed by FCC Chairman Tom Wheeler, are designed to ensure net neutrality by discouraging content blocking and the introduction of “fast lanes” for Internet and media companies and “slow lanes” for others. Wheeler said the FCC was using “all the tools in our toolbox to protect innovators and consumers.” He added that Internet access is “too important to let broadband providers be the ones making the rules.” Continue reading FCC Rules in Favor of Regulating Broadband Internet as Utility

Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Some Lenovo laptops that have shipped since August include a pre-installed adware program known as Visual Discovery by Superfish. While Superfish is designed to serve ads, it reportedly does so in a dangerous way that leaves users vulnerable to hackers. While Lenovo claims that it has investigated the tech and does “not find any evidence to substantiate security concerns,” Internet security analysts suggest a major problem still exists. The Department of Homeland Security warns that Superfish makes users vulnerable to SSL spoofing. Continue reading Security: Government Urges Removing Superfish from Laptops

Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory

While “The Lego Movie” did not bring home any Academy Awards for Warner Bros. on Sunday, it still managed to generate some Oscar gold in the form of a clever toy statuette made of 500 yellow plastic bricks. During the performance of “Everything is Awesome” (nominated for Best Original Song), Lego versions of the Oscar statuette were distributed to audience members Oprah Winfrey, Steve Carell, Emma Stone and others. Before long, #LegoOscar became a top trending topic on Twitter and a new star was born. Continue reading Lego Oscars Were a Major Hit During and After Academy Awards

Last year’s selfie by Ellen DeGeneres during the live Oscar telecast set a new Twitter record and launched 3 million retweets. Not surprisingly, yesterday’s 87th Academy Awards had an impressive social presence, from ABC live-streaming its backstage show on Facebook to news organizations live-blogging on assorted social networks and Facebook launching its new real-time Trending Oscars experience. According to Twitter, the most tweeted-about nominees and performers included Lady Gaga, Patricia Arquette, Alejandro Iñárritu and John Legend. Continue reading Academy Awards Have Strong Presence on Twitter and Facebook