By
Marlena HallerAugust 1, 2014
Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue
By
Meghan CoyleAugust 1, 2014
Researchers at Nvidia have found a trick that solves the problem of users being able to see the pixels in their VR headsets. By using a “cascaded display” involving two LCD panels, the researchers found that they could quadruple the pixel density of the headset, making pixels invisible to the eye even at close range. The cascaded displays also have a faster frame rate, making images appear smoother, and a reduced brightness, which is not a concern for the displays in VR headsets. Continue reading Nvidia Designs New Pixel-Dense LCD Panels for VR Headsets
By
Meghan CoyleJuly 31, 2014
British Sky Broadcasting Group (BSkyB), the largest pay TV broadcaster in the UK and Ireland, is making an additional $400,000 investment in Jaunt, a Silicon Valley company developing 360-degree virtual reality cinema tech. The British broadcaster invested $350,000 in Jaunt last December, hoping to get one step ahead in the future of television. Jaunt’s technology, which uses Oculus Rift VR headsets, could be rolled out commercially as early as three years from now. Continue reading BSkyB Makes Another Investment in Cinematic VR Developer
By
Marlena HallerJuly 31, 2014
Introduced by Facebook’s Instagram, Bolt is a one-tap messaging app for iOS and Android that is similar to the popular Taptalk app. Bolt is currently available in New Zealand, Singapore and South Africa, with plans to launch in additional regions soon. The app allows users to send an image or video that disappears once it is viewed. Unlike Snapchat and Facebook’s Slingshot, Bolt only allows users to send messages to one person at a time, rejecting mass messages. Continue reading Instagram Quietly Unveils One-Tap Messaging App Called Bolt
By
Meghan CoyleJuly 25, 2014
A team of open source developers, including several former Google engineers, is working on software that will allow companies to ensure that their cloud computing systems will run even if a server or data center goes down. The software known as CockroachDB is based on Google’s Spanner system, which uses thousands of servers to run its online empire. CockroachDB will similarly replicate information across data centers, so online operations will not suffer from outages. Continue reading CockroachDB Cloud-Based Software Makes Websites Resilient
By
Rob ScottJuly 24, 2014
Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase
By
Rob ScottJuly 23, 2014
Verizon announced its new Smart Rewards program this week that provides consumers with the opportunity to accrue points in a credit card-style program that offers discounts for dining, shopping and travel. Signing on to the Verizon site, paying bills online and participating in the trade-in program lead to earning points. However, participants also have to sign up for Verizon Selects, which collects location, Web browsing and mobile app usage data for marketing purposes. Continue reading Verizon Offers Perks to Those Willing to Share Personal Data
By
Marlena HallerJuly 22, 2014
Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App
By
Marlena HallerJuly 22, 2014
Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars
By
Meghan CoyleJuly 21, 2014
Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing
By
Marlena HallerJuly 18, 2014
USA Today has launched a program called Social Media Tuesdays, in which staff members are expected to act as if social media is the only means of receiving articles. The idea behind the development is to get the employees to think as their readers think. USA Today has increased monthly mobile readership 48 percent since last year, to 25.5 million. Newspapers are hoping online and mobile offerings will make up for the decrease in traditional print readership. Continue reading USA Today Takes Steps to Boost Mobile and Online Readership
By
Rob ScottJuly 16, 2014
Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing
By
Rob ScottJuly 15, 2014
The numbers keep rolling in for the FIFA World Cup. Last week we reported that the Germany-Brazil semifinal set new viewing records and knocked out this year’s Super Bowl for the most Twitter activity during a sports event. Now it’s being reported that Sunday’s championship match between Germany and Argentina drew 30 million U.S. viewers, shattering the previous record for a final, thanks in part to the Spanish-language audience. Additionally, new usage records were set for Twitter and Facebook. Continue reading World Cup: New Records for ABC, Univision, Facebook, Twitter
By
Marlena HallerJuly 15, 2014
SoundSight has designed wireless smart headphones that include a built-in 1080p camera, six microphones, voice control, and a six-axis gyroscope and accelerometer. The device uses Bluetooth that enables live-streaming video from the wearer’s perspective. The user can also edit recorded footage using an app on iOS or Android devices before sharing it on social media. Editing options include adding music, filters, effects and recording controls. Continue reading SoundSight Unveils Headphones That Feature Live Streaming
By
Marlena HallerJuly 11, 2014
It has been confirmed that Samsung, in collaboration with Facebook’s Oculus VR, is developing a virtual reality device called the “Gear VR.” The company is expected to announce the device, along with the Galaxy Note 4, at IFA 2014. The Gear VR will feature a modular design, allowing the user to plug in a Galaxy using USB 3.0. The device uses the smartphone’s accelerometer, gyroscope, and processing power for head tracking, which creates the VR effect. Continue reading Gear VR: Samsung Expected to Unveil New HMD at IFA 2014