Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers

DARPA’s Mobile Hotspots program is converting retired RQ-7 Army drones into wireless hotspots to provide Wi-Fi to soldiers in remote areas. The drones will be able to transfer data at one gigabyte per second — about the same connectivity of a 4G smartphone — to give troops the same communication capabilities, including access to tactical operation centers and mission data, that others in more central conflict zones have. DARPA is retrofitting the drones with small Wi-Fi antennas. Continue reading DARPA Converts Army Surveillance Drones into Mobile Hotspots

After raising nearly $145,000 on Kickstarter, antenna maker Mohu plans to release its Channels TV adapter this June. The Mohu Channels device is a TV adapter that combines free over-the-air HDTV broadcasts with online video streaming services, such as Netflix, YouTube, and Hulu Plus. Mohu also hopes to include the ability to play back local files, time shifting functionality to pause and fast forward through live programming, and an Android app that can be used as a remote. Continue reading New Mohu Channels Adapter Combines Streaming and HDTV

Facebook is preparing to provide remittances and electronic money in an effort to extend non-ad revenue. The company applied for an e-money license in Ireland that would allow users to store and exchange money through its social network. Facebook would generate revenue by charging commission for each transaction. At least three London startups — TransferWise, Moni Technologies and Azimo — have discussed potential partnerships with Facebook regarding financial services. Continue reading Facebook Could Expand into E-Money Mobile-Payments System

According to a new study by the Council for Research Excellence, conversations on social media have less influence than traditional factors, such as TV commercials for new shows or laziness in changing channels, in prompting audiences to watch a new show. In addition, only 16.1 percent of survey respondents say they use social media while watching prime time television, and less than half those participants typically use social networks to discuss the show they are watching. Continue reading Viewers Rarely Start a New TV Show Because of Social Media

Popular websites have been scrambling to update software and Internet users have been encouraged to change their passwords following the news of an encryption flaw known as the Heartbleed bug, which is already being categorized as one of the biggest security threats the Internet has ever experienced. The bug has affected a number of websites and services (although the extent is not clear), and may have exposed account info including passwords and credit card numbers going back two years. UPDATE: Cisco and Juniper said yesterday that some of their networking products contain the bug, which means sensitive info may have been obtained while moving across corporate networks, home networks and the Internet. Continue reading Bug Causes Scramble to Update Software and Change Passwords

Twitter profiles will receive a significant design overhaul in the coming weeks. Profile pages will include a large horizontal cover photo and a prominent profile picture, which are unmistakably similar to the look of Facebook profiles. The most popular tweets will also appear larger in the timeline and users can now pin a favorite tweet to the top of their page. Visitors to profiles will be able to filter timelines to include only tweets with photos, videos or replies. Continue reading New Twitter Redesign Emulates Facebook for Mainstream Appeal

TiVo co-founders Jim Barton and Mike Ramsay announced the launch of Qplay a little over a month ago. The service allows users to create personalized video streams called “Q’s” from various sources. Since the announcement, the app, service and TV adapter have only been available as an Early Adopter bundle for $49. Starting this week, the Qplay app is available for free for everyone (not including the TV adapter). The service has added video content from Reddit, College Humor, Funny or Die, The New York Times and Vanity Fair.  Continue reading TiVo Co-Founders Launch Qplay Web Video App and Service

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

Oculus Rift, the virtual technology headset created by 21-year old Palmer Luckey, has developed quite a loyal fan base in a short amount of time. When Oculus VR was acquired by Facebook for $2 billion this week, gamers and developers responded with mixed reviews, many disappointed and critical of the move. Luckey responded on Reddit by explaining that he was also skeptical of a Facebook deal at first, but now believes the social giant could help bring virtual reality to the masses. Continue reading Oculus VR: Palmer Luckey Answers Angry Gamers on Reddit

In a surprise announcement yesterday, Facebook revealed its plans to acquire Oculus VR, maker of the virtual reality Oculus Rift headset. Reaction to the $2 billion agreement has ranged from excitement on Wall Street — to bewilderment by those questioning the accuracy of the news — to anger by some early supporters who pledged funds to the startup via its Kickstarter campaign. Others reportedly disappointed in the news include developers who purchased early prototypes of the Oculus Rift hoping to become the first to create games. Continue reading Facebook Plans to Purchase VR Startup Oculus for $2 Billion

Icelandic startup Plain Vanilla Games announced that the recently released Android version of its QuizUp trivia app drew one million downloads in the week after its launch, and is now averaging about 100,000 new registered users per day. The iOS version launched four months earlier and has attracted more than 10 million users. QuizUp pits users against friends and strangers worldwide, testing general knowledge across topics such as sports, TV, movies, music, books, science, geography and history. Continue reading QuizUp Social Trivia App Draws More Than Twelve Million Users

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model