By
Rob ScottFebruary 3, 2014
Last week, Facebook finally unveiled Paper, its much-anticipated mobile app that allows users to enjoy a personalized news stream. The app is launching today for the iPhone (an Android release has yet to be announced). Paper is essentially staffed by a computer algorithm and human curators, based on links shared by Facebook’s 1.2 billion users. Paper offers news in sections, similar to those of a newspaper, and uses smartphone tech such as gyroscopes and sensors to help drive interactive navigation. Continue reading Paper: Facebook Launches Mobile App for Streaming News
By
Cassie PatonFebruary 3, 2014
Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools
By
Cassie PatonJanuary 31, 2014
Tech entrepreneur and musician will.i.am of The Black Eyed Peas has teamed up with Maker Studios to launch an online video platform featuring original content, behind-the-scenes video and artist collaborations. The videos will appear on the performer’s YouTube channel, as well as other possible platforms. Will.i.am serves as the director of creative innovation for Intel and follows rapper Snoop Dogg in collaborating with Maker Studios. Continue reading Will.i.am to Launch Online Video Platform with Maker Studios
By
Rob ScottJanuary 31, 2014
In another deal involving “deep learning,” Google is purchasing London-based DeepMind Technologies, a somewhat secretive artifical intelligence startup. The move is viewed as a talent acquisition to bring CEO Dennis Hassabis to Google. The games prodigy and neuroscientist was named “probably the best games player in history” by the Mind Sports Olympiad. While it is unclear what DeepMind does exactly, its website describes building algorithms for games, e-commerce and simulations. Continue reading Deep Learning: Google Plans to Acquire AI Startup DeepMind
By
Cassie PatonJanuary 30, 2014
As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie
By
Lisette LeonardJanuary 29, 2014
Known for filing copyright infringement lawsuits, musician Prince has targeted 22 individuals for posting links of his live concerts and posting them on Facebook and blogs, and filed a lawsuit for $22 million in damages. The lawsuit was filed in the United States District Court in the Northern District of California. Only two of the defendants are referenced by their real names in the lawsuit, and the others are referenced by their online usernames. Continue reading Music: Prince Sues Facebook Users for Copyright Infringement
By
Cassie PatonJanuary 28, 2014
A new Web application named Hola is bypassing copyright laws to deliver content to users who otherwise don’t have access to it. The app essentially unlocks international versions of Netflix so U.S. users can watch shows like “True Grit” or “Community” — only available overseas — whenever they want. By changing users’ IP addresses and making their devices act as routers, content is never copied illegally. Since beta testing began, the app has become incredibly popular, and it could alter the way the Internet operates. Continue reading Hola: New App Skirts Copyright Law to Stream TV Shows, Music
By
Cassie PatonJanuary 28, 2014
Crowdsourced music videos of live performances are becoming more and more popular as concert-goers increasingly record shows with their smartphones or cameras. One Neil Young fan named Tom Adams went so far as to piece together multiple recordings of the same performance captured from different angles by other fans in attendance. On top of the video, he added a single audio recording of the concert to create one cohesive video. Continue reading Music Fans Recording Live Performances: Harmless or Illegal?
By
Lisette LeonardJanuary 28, 2014
Although many have thought that phones are largely used to consume short form content, stats recently released by BuzzFeed suggest otherwise. More than 50 percent of BuzzFeed’s traffic now comes from mobile devices. Editor-in-Chief Ben Smith believes this is partly due to the form factor of mobile devices. They feature a simple singular screen that allows the reader to infinitely scroll through an article without any disruptions, similar to a regular page of a book. Continue reading BuzzFeed: Consumers Reading Longer Stories on Their Phones
By
Rob ScottJanuary 27, 2014
Twitter is targeting second screens with a strategy that focuses on the intersection of video and data. The company has reportedly been meeting with agencies and brands this year, including several meetings held during CES, to showcase its ad product road map. Those who met with Twitter signed non-disclosure agreements and could not discuss upcoming products, but the strategy is believed to be bullish on video and data, and a counter to Facebook’s recent push into video. Continue reading Twitter and Facebook to Battle for Second Screen Ad Dollars
By
Cassie PatonJanuary 21, 2014
President Barack Obama spoke about the National Security Agency last week at the Department of Justice in Washington. The President touched on allowing technology companies to disclose information to the public about the kinds of data the government requests from them. However, he did not address issues such as secret government taps on data centers located overseas and encryption standards, two issues of particular interest to technology and phone companies. Continue reading Tech Companies Hopeful for Change in NSA Disclosure Policy
By
Debra KaufmanJanuary 10, 2014
How would you like to exchange LinkedIn, Facebook and/or Twitter connections with a simple handshake? You can do that now with Razer’s Nabu, the company’s first wearable device. CES attendees responded enthusiastically, giving it the People’s Choice Award. The win was among finalists in 13 categories, including Best Startup, Best Automotive Electronic Device, Best Video and Best Software, and accounted for nearly 50 percent of the total 54,511 Engadget reader votes. Continue reading Nabu: Razer’s First Wearable Wins CES People’s Choice Award
By
Cassie PatonJanuary 6, 2014
Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact
By
Rob ScottJanuary 2, 2014
Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks
By
Rob ScottDecember 24, 2013
According to Bob O’Donnell, founder of TECHnalysis Research, demand for phablets (larger smartphones approaching tablet dimensions) is growing so quickly in parts of Asia, Europe and Brazil that the odd-sized devices are expected to outsell traditional smaller tablets in 2014. O’Donnell forecasts that 175 million phablets will be sold worldwide next year, as compared to an estimated 165 million smaller-sized tablets (featuring screens that are 8 inches or less). Continue reading Mobile Forecast: Will Phablets Outsell Small Tablets in 2014?