By
Cassie PatonNovember 20, 2013
The engineers behind the Internet Engineering Task Force are responding to public outcry over Internet surveillance by encrypting Web traffic with plans for a revamped system by the end of next year. In light of National Security Agency contractor Edward Snowden’s exposure of the agency’s mass Internet surveillance, the effort will introduce the default of encryption in Internet browsing, intended to reduce the ease of snooping. Continue reading Engineers Defaulting to Encrypted Browsing for the Internet
By
Cassie PatonNovember 19, 2013
When Snapchat turned down Facebook’s acquisition offer of nearly $3 billion last week, it spoke to the changing social media landscape in which Facebook’s role seems to be different than what it once was. Although it is still the biggest social media service on the Web, and continues to attract a number of startups, “Facebook fatigue” has become more widespread among its users in recent years, and it is likely affecting the corporation’s image. Continue reading Is Facebook Losing Its Edge in Evolving Social Media Market?
By
Cassie PatonNovember 15, 2013
Google is in the early stages of developing its own alternative to cookies, which have a few limitations when it comes to tracking users. The company is working on universal IDs, which will track users from device to device. Whereas cookies can be erased and sometimes lead to ineffective ad targeting, universal IDs would provide more accurate user data. But it could also create a Google-owned monopoly of data. However, Google isn’t the only company working on cookie alternatives. Continue reading Google Envisions a Web Beyond Cookie-Based Data Tracking
By
Cassie PatonNovember 15, 2013
At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business
By
Rob ScottNovember 14, 2013
Netflix has launched a visually richer interface with rotating images for subscribers who access the streaming service via television. The new interface is designed to improve discovery and playback, in an effort to increase the amount of time subscribers watch Netflix content on their TVs. Three automatically rotating images will appear for each selected title, featuring a short synopsis for each TV show or movie, and easy access to recommendation tools. Continue reading New Netflix Interface Improves Video Discovery and Playback
By
Rob ScottNovember 14, 2013
YouTube Capture is an easy-to-use app that allows smartphone and tablet owners to record videos of any length that can then be edited and shared. Google updated YouTube Capture for iOS this week with new editing features geared toward those who want to take their creativity beyond simple Vine and Instagram options. With the update, users can easily record video footage, edit, rearrange multiple clips and add music to create a single video. Continue reading YouTube Capture for iOS Update Includes Splicing and Music
By
Cassie PatonNovember 13, 2013
Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos
By
Cassie PatonNovember 13, 2013
Facebook, along with Intel, Broadcom and others, revealed the first steps toward developing an open switch that will rival Cisco’s network hardware. The social networking site’s Open Compute Project (OCP) was announced six months ago, and now it’s making progress toward its goal by receiving switch specifications from its consortium members. The OCP plans to release a specification and reference box for an “open, OS-agnostic top-of-rack switch.” Continue reading Facebook’s New Open Compute Project to Compete with Cisco
By
Valerie SavranNovember 11, 2013
Having an efficient supply chain used to be enough for retailers to be successful (think Walmart). And with the advent of advanced analytics, it became possible for companies to suggest products or to provide add-ons (think Amazon). However, these techniques may become obsolete, as 3D printing and robotic manufacturing take over centralized production. It is not likely that a single company will capitalize on this, for we are now entering the ascendancy of design. Continue reading 3D Printing: Mass Market Retail May Be in Serious Trouble
By
Rob ScottNovember 8, 2013
It seems that Wall Street loves Twitter. The company set an initial public offering price of $26 late Wednesday, only to see the stock close its first trading day up 73 percent at $44.90 a share, with a session high of over $50. The rocketing IPO set co-founder Evan Williams’ stock value at $2.9 billion and co-founder Jack Dorsey’s at $1.2 billion. CEO Dick Costolo’s stock is now worth $384 million. At about $45 per share, the company is valued at $24.4 billion. Continue reading Twitter Numbers Skyrocket on New York Stock Exchange Debut
By
Rob ScottNovember 6, 2013
According to a new report from online content distribution service ShareThis, photo site Pinterest is currently the fastest-growing platform for online content sharing. Data analyzed across more than 120 social media channels and two million websites indicates that sharing via Pinterest grew 19.2 percent in the last quarter, while sharing grew via LinkedIn by 15.1 percent and on Facebook by 14.7 percent. The report also suggests that sharing on Twitter fell 7.6 percent. Continue reading Pinterest: Fastest Growing Platform for Online Content Sharing
By
Rob ScottNovember 5, 2013
BlackBerry announced yesterday that it will abandon a sale of the company, following two months of talks with potential buyers including Facebook, Lenovo and private equity firms. Instead, the struggling smartphone maker plans to raise $1 billion by issuing convertible notes to long-term investors including Fairfax Financial Holdings, the company’s largest shareholder. Additionally, BlackBerry said CEO Thorsten Heins will step down. The news resulted in a 16 percent drop in share price. Continue reading BlackBerry Calls Off Company Sale, CEO Heins to Step Down
By
Cassie PatonNovember 4, 2013
Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry
By
Cassie PatonNovember 1, 2013
A new video rental and streaming platform by Spondo will now let Facebook users watch and share movies on the social media site. The movies are on-demand and shareable among users — in fact, users can even earn a little commission when their friends buy a movie that they’ve shared. In celebration of Halloween, Spondo launched 200 horror movies for streaming, and it plans to add more mainstream and indie films over time. Continue reading Spondo’s Video Rental and Streaming Available on Facebook
By
Rob ScottNovember 1, 2013
According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram