Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle

A group of researchers from the University of Pennsylvania conducted a study through which they carefully analyzed the Facebook statuses of 75,000 volunteers. The volunteers all took a personality questionnaire and made their Facebook posts available to researchers who searched for linguistic patterns. In analyzing the Facebook posts, researchers were able to determine a surprising amount of information about each individual. Continue reading Study of Facebook Language Leads to Groundbreaking Results

Spin is a new mobile video chat service that allows up to 10 parties per session. The app was created by a San Francisco company called Net Power & Light, known primarily for generating educational apps. Spin allows individuals to share photos and videos, and participants can simply swipe in and out of chats, known as “gatherings.” The app has been released for iPhone, iPad and iPod touch, with an Android version coming soon. Continue reading Chat Service Allows 10 People to Share Videos at Same Time

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

Since last year’s official launch of the re-imagined Myspace in June, its new owners — Tim Vanderhook, Chris Vanderhook, and Justin Timberlake —  have launched iPhone and Android apps while introducing a slew of musical artists to the service. This week, Myspace announced it now has 36 million users, dominated largely by musicians, millennials and artists including photographers and designers. Through Myspace, many are finding a home for music and art discovery and streaming. Continue reading Myspace Draws 36 Million Millennials, Musicians and Artists

Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform

Sunday’s series finale of AMC’s “Breaking Bad” led to unprecedented social media activity, especially on Twitter and Facebook. While AMC was running a marathon of the Emmy-winning drama leading up to the finale, Twitter experienced more than 100,000 tweets a day, sparked in part by interaction with cast and crew. Additionally, Facebook says that more than 3 million users generated about 5.5 million interactions on its social network during the finale. The activity comes as both social platforms are pursuing television dollars. Continue reading “Breaking Bad” Fans Flock to Social Media for Series Finale

Facebook will start sharing its wealth of user data with the major TV networks in an effort to compete with Twitter’s move into measuring social TV. Data that the company offers will be limited and stripped of users’ personal identifiers. Facebook hopes to provide data on users’ viewing habits and what they share regarding television shows. The company plans to increase its user base and boost ad revenue, and prove it is a useful service to TV broadcasters. Continue reading Facebook Shares Social User Data with Major TV Networks

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles

Twitter is planning to become a paid advertising service for TV networks. In recent months, Twitter has been attempting to lure television and advertisers with a more advanced marketing product called Amplify. Twitter is primarily a free service, and it can already create significant real-time traffic regarding specific TV shows. This traffic is gaining more recognition from companies, such as Nielsen, and competitors like Facebook. Continue reading Social TV: Twitter Launching Paid Ad Products for Networks

The U.S. Court of Appeals in Richmond, Virginia issued a ruling that utilizing the “Like” feature on Facebook to show support for a political candidate is protected by the Constitution. The ruling is in light of a lawsuit brought by former employees of a sheriff’s office who claim they lost their jobs after supporting their boss’s opponent, which involved a campaign on Facebook. The Virginia Court’s decision reversed an earlier decision from a lower court. Continue reading Court Rules That Facebook “Like” is Constitutionally Protected

Twitter’s longtime hallmark has been its simplicity, and almost all of the company’s revenue, which is projected to be nearly $600 million this year and $950 million next year, has come from three basic advertising formats. While this simplicity has generated profit, it might put Twitter at a disadvantage, especially in relationship to other social sites such as Facebook that collect more information about individual users in order to sell advertising. Continue reading Twitter’s Ad Simplicity May Be a Weakness, Despite Revenue

Facebook’s News Feed feature was introduced in 2006, eventually leading to a significant shift in the Internet experience by impacting media, politics, advertising and communication. News Feed opened new possibilities for information exchange, making it more easily accessible to everyone. While some people may claim issue with making their information so available, it is the public nature of Facebook’s News Feed that has made the social media site so popular. Continue reading Facebook: Impact of News Feed Seven Years After its Launch

Twitter announced filing its much-anticipated initial public offering last Thursday, in what could become the highest-profile tech stock market debut since last year’s Facebook IPO. The social media giant filed “confidential” paperwork with securities regulators to sell shares, but did not make public the company’s financials, including revenues. Filing confidentially is a new feature in the stock market created by the JOBS Act, designed for companies making less than $1 billion in revenue. Continue reading Twitter Announces Filing for IPO in Fewer Than 140 Characters

Twitter announced this week that it has acquired mobile advertising firm MoPub, which enables mobile application publishers to manage inventory and leverage advertising such as direct ads, house ads, ad network and real-time bidding through the MoPub Marketplace exchange. The deal, worth an estimated $350 million, can be viewed as Twitter’s latest effort to increase revenue prior to its much-anticipated initial public offering, expected sometime next year. Continue reading Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub