Having risen to the position of world’s largest television network largely on the strength of its ad-free programming, there are now predictions that Netflix will over the next few years begin streaming advertisements. Fueled by a perceived softening in tone toward commercials by Netflix CFO Spencer Neumann at a recent investor conference, an analyst at the Variety Intelligence Platform’s “Future of Content” event at SXSW told festival attendees the change would come due to competition from so-called FAST channels — “free ad-supported streaming television.” Continue reading Hot Topics at SXSW: NFTs and a Possibility of Ads on Netflix

In exchange for $10 million to the non-profit America250 Foundation, Meta Platforms has reportedly signed on as the official social media partner of the 250th anniversary of the Declaration of Independence. Reports say the firm will be integrally involved in producing and promoting the Semiquincentennial and events leading up to and on July 4, 2026. However, the move has been described as controversial, with some stakeholders concerned Meta’s insider status may deter other companies from buying sponsorships. The agreement is expected to be up for a vote today in Pennsylvania. Continue reading Concerns Arise Over Meta’s Semiquincentennial Sponsorship

Young people who made TikTok a top destination for dance-craze videos and makeup tutorials are now making it a news destination as they seek information about the Russian invasion of Ukraine, but now it’s revealed that some users are doctoring video game images of tanks rolling in and presenting it as footage from the war. Since the conflict erupted, hundreds of thousands of videos about the ongoing saga have been uploaded to TikTok. The war has put the social video platform in the uncharacteristic role of news moderator for material that is often unverified. Continue reading TikTok Halts Russia Live Streams, Battles War Disinformation

TikTok is launching an Agency Center to help creators connect with talent firms for guidance and support. Creators who toggle the “agency invitation” button to “on” in the TikTok LIVE center will allow their profiles to “be searched and invited by any agency.” Eventually, LIVE Agencies can invite creators to join their network for coaching and connection with a community of experienced LIVE talent. The move is the latest effort to help creators earn on TikTok as the app strives to fend off competitors who have added short-form videos but indicate longer-form videos are more ad-friendly. Continue reading TikTok’s ‘Agency Center’ Connects Creators with Talent Pros

In an effort to thwart misinformation, Amazon-owned live-streaming video service Twitch is cracking down on bad actors. “We do not believe that individuals who use online services to spread false, harmful information, have a place in our community,” the company stated. Twitch worked with researchers and experts to identify three characteristics that all bad actors share: an online presence dedicated to (1) persistently sharing (2) widely disproven and broadly shared (3) harmful misinformation topics, such as conspiracies that promote violence. Twitch specified that it will not take action against “one-off” statements containing misinformation. Continue reading Twitch Aims to Remove Channels That Spread Misinformation

A group of state attorneys general has announced an investigation into TikTok and the potential harm it may cause younger users. The fact-finding is not unlike that launched by top state legal advisors last year into Meta Platforms. The bipartisan group is exploring whether TikTok is violating state consumer protection laws with engagement tactics that may cause minors to become “hooked” on the app. Kids in the age of social media “feel like they need to measure up to the filtered versions of reality that they see on their screens,” said California attorney general Rob Bonta. Continue reading State AGs Launch Investigation into Effects of TikTok on Kids

Russia’s attack on Ukraine has focused attention on its attempts to censor Big Tech, but the nation’s most onerous recent move to control speech came last July, when President Vladimir Putin signed a law requiring foreign tech companies with more than 500,000 monthly visitors from within the Russian Federation to establish a physical presence within the country that would be held responsible for violations of local law. Russian authorities have warned companies including Meta, Apple, Google, TikTok and Twitter that they had until the end of February to comply with what has become known as “the landing law.” Continue reading Big Tech in Spotlight as Russia Censors News of Ukraine War

Twitch is introducing a feature that will allow select creators to earn regular income by streaming with ads for a set number of hours. Called the Ad Incentive Program, it’s a way for the platform’s top creators to generate predictable payouts. Because reliable income is important and “managing ads can be a pain that takes time away from content creation,” AIP (pronounced “Ape,” per Twitch) means “no more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing.” Qualified AIP participants will receive an offer from Twitch. Continue reading Twitch Ad Incentive Program Offers Creators Regular Income

Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Continue reading Apple Privacy Changes Hurt Meta, Help Google, Pundits Say

The legislative tide seems to be turning against Apple and its App Store, marking what some note is a shift in attention previously trained on Meta Platforms and its alleged child endangerment through Facebook and Instagram, Amazon’s behavior toward its retailers, and Alphabet’s advertising controls on Google. The Apple attack is building worldwide, as Dutch antitrust watchdog Authority for Consumers and Markets (ACM) on Monday fined Apple $5.7 million over what it says are abusive payment requirements that prohibit developers from using third-party platforms for dating app fees. Continue reading Apple Faces U.S. Legislation, Dutch Fines for App Store Fees

Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids

Google is working on measures to protect consumer privacy by limiting data sharing from Android OS smartphones. The Alphabet-owned company says its changes will not be as disruptive as steps taken last year by Apple, which revamped its iOS iPhone software so users were required to grant permission for ad tracking. The resulting volume of users who blocked tracking had a profoundly negative effect on companies that rely on targeted advertising. Google didn’t indicate when the changes will roll out, but did say it will support existing operating systems for two more years. Continue reading Google Promises Less Disruptive Privacy Changes for Mobile

Clearview AI is positioning itself for a major expansion that is already generating major controversy. At a December financial presentation, the New York-based firm reportedly predicted it will have 100 billion facial images in its database by the end of 2022 — or about 14 photos for each of the earth’s 7 billion people. And there is said to have been talk of surveilling gig economy workers, identifying people based on how they walk and remotely scanning fingerprints. While the company’s 34-year-old founder and chief exec Hoan Ton-That is careful to present the firm as a crime-fighting tool, its broader implications are chilling. Continue reading Clearview AI Courts Investors While Facing Privacy Pushback

A bipartisan bill to protect kids online was introduced Wednesday by Senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn (R-Tennessee). The Kids Online Safety Act (KOSA) would give parents more control over social media settings, add opt-out features and establish a “duty of care” that opens the door to liability and lawsuits. “Big Tech has brazenly failed children and betrayed its trust, putting profits above safety,” said Blumenthal. “This measure makes kids’ safety an Internet priority.” The bill follows a media blitz and months of Congressional hearings on the danger of social media to the mental and physical health of young users. Continue reading Kids Online Safety Act Advocates Holding Tech Accountable

Popular messaging app Snapchat has added a new way for its top creators to earn money on the platform, introducing mid-roll ads in public Stories. The feature is in U.S. beta testing now with an early set of Snap Stars, who will receive a share of the revenue generated from ads within their public Stories. “Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success,” Snap says of the program, which it plans to roll out commercially later this year. Continue reading Snapchat Debuts Mid-Roll Ads with Revenue-Share for Stars