By
Rob ScottAugust 14, 2013
Facebook has agreed to acquire Pittsburgh-based Mobile Technologies, a developer of voice-recognition and speech translation tools. Founded in 2001, Mobile Technologies offers an automatic interpretation service for lectures and developed Jibbigo, a speech-to-speech translator app for iPhone and Android. The company’s goal has been to break “through language barriers to open up communication between the people of the world.” Continue reading Facebook to Acquire Developer of Speech Translation Tools
By
Valerie SavranAugust 14, 2013
Facebook recently announced two new features for its mobile Web and iOS and Android mobile apps that will allow users to book restaurants and access TV and movie listings without ever leaving the world of Facebook. These features could help the social network compete with services offered by the likes of Fandango, Yelp and GroupOn. Ultimately, by influencing offline spending, Facebook hopes to generate more revenue and draw more advertisers. Continue reading Facebook Launches New Features to Influence Offline Spending
By
Chris CastanedaAugust 12, 2013
Chad Hurley and Steven Chen, the founders of YouTube, have released a new video creation and sharing app called MixBit. It is similar to other video apps such as Twitter’s Vine and Facebook’s Instagram. The app will allow users to capture 16 seconds of video, while Vine’s maximum is six seconds and Instagram’s limit is 15 seconds. MixBit is different from its competitors in that it allows video editing, but others may soon introduce this feature as well. Continue reading MixBit Takes On Vine and Instagram with Video Sharing App
By
Rob ScottAugust 12, 2013
NBC News is looking to leverage on-the-scene user generated content for its news coverage, envisioning a day when live video could be streamed directly to its New York control rooms from the camera phones of witnesses to newsworthy events. This approach could replace or complement footage by professional crews and ease the pressure of producers frantically searching Twitter and Facebook to locate eyewitness accounts. The network is acquiring Web service Stringwire as its first step toward this goal. Continue reading NBC News to Purchase Stringwire for Streaming Phone Video
By
Chris CastanedaAugust 12, 2013
Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile
By
Chris CastanedaAugust 8, 2013
On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms
By
Chris CastanedaAugust 7, 2013
In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter
By
Chris CastanedaAugust 2, 2013
Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience
By
Chris CastanedaJuly 31, 2013
Sales for compact, point-and-shoot, digital cameras have declined 42 percent in the first five months of 2013, according to the Camera and Imaging Products Association. Most major manufacturers have been affected, such as Canon, Sony, Panasonic, Olympus and others. The declines are primarily due to smartphones that are replacing the need for stand-alone compact digital cameras, driving manufacturers to focus on premium digital camera lines. Continue reading Point-and-Shoot Cameras Face Decline in the Smartphone Era
By
Chris CastanedaJuly 29, 2013
Facebook’s growth in mobile advertising revenue contributed in part to a surprising second quarter return this year. The social network’s large user base and scalable mobile advertising platforms have become major attractions for advertisers. The company has been taking advertisers more seriously in ad platform development and is working closely with them to understand their needs. As a result, advertisers are becoming more comfortable with Facebook. Continue reading Facebook Mobile Development More Attractive to Advertisers
By
Rob ScottJuly 29, 2013
Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley
By
Chris CastanedaJuly 29, 2013
A new Slingbox software update includes new features, the most important of which is allowing owners to invite Facebook friends to share their video stream. The update to the Watch software applies to the Slingbox 350 and 500 models. It supports both Mac and Windows, and most popular Web browsers. Web-based streaming from a Slingbox only allows one connection at a time. Friends can access the owner’s Slingbox directly from Facebook. Continue reading Slingbox Now Allows Pay TV Sharing with Facebook Friends
By
Chris CastanedaJuly 26, 2013
Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows
By
Chris CastanedaJuly 24, 2013
About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America
By
Rob ScottJuly 24, 2013
Chinese online-commerce company Alibaba is the latest tech firm to target the living room, with its new smart TV operating system and a set-top box. The company joins a crowded group that includes Apple, Lenovo, Samsung and others that are exploring the emerging market. Alibaba plans to integrate its Alipay electronic-payment service into the TV software. The company cited declining growth of PC use in China as a motivation for the move into TVs. Continue reading Alibaba Unveils Smart TV Operating System and Set-Top Box