TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

A third of U.S. adults continue to get their news regularly from Facebook, though the number has declined from 36 percent in 2020 to 31 percent in 2021. This reduction marks an overall drop in the number of Americans who say they get their news from any social media source — a figure that dropped by 5 percentage points year-over-year (from 53 percent in 2020 to just under 48 percent this year). TikTok was the only major platform to gain during this period. The general decline comes as social media companies face criticism for not doing enough to stem the flow of misinformation on their platforms, Pew Research notes. Continue reading Top Social Platforms Losing Some Traction as News Sources

The European Union and United States agreed yesterday on strengthening cooperation regarding several major global concerns, including a “rebalancing” of supply chains for semiconductors, new approaches to regulating international tech companies, and practical models for contending with “non-market, trade-distortive policies and practices” (although China was not singled out in the group’s statement). During their first meeting in Pittsburgh yesterday, officials from the newly formed U.S.-EU Trade and Technology Council (TTC) promised to work together on the development of artificial intelligence and screening interests in sensitive dual-use technologies. Continue reading U.S. and EU Conduct Their First Trade Tech Council Meeting

The Federal Trade Commission is looking into establishing stronger online privacy protections that would hold businesses such as Facebook, Google and Twitter more responsible for how they handle consumer data. The early discussions, under the leadership of new chair and vocal Big Tech critic Lina Khan, are addressing the possibility of introducing FTC regulation due to what is perceived as gridlock in Congress in creating a federal law. Privacy and civil rights groups have advocated for a single federal law — similar to Europe’s General Data Protection Regulation (GDPR) — rather than state laws (or no regulation at all). Continue reading FTC Is Considering the Need for Stricter Online Privacy Rules

With COVID-19 continuing to drive the popularity of video chatting, Facebook is doubling down with new iterations of its Portal devices that includes the battery-powered Portal Go and a new Portal+ along with the announcement of Portal for Business, a service that will make it possible for small and mid-size businesses to purchase, deploy and remotely manage Portal devices for employees. Facebook’s Portal devices, which debuted in 2018, compete with Amazon’s Echo Show and Google’s Nest Hub products for the home. The recommitment indicates Facebook believes video calling is here to stay. Continue reading Facebook Unveils New Video Devices and Portal for Business

Facing a Congressional hearing on the potential harmful effects of Instagram on teenage girls, Facebook announced it is pausing work on Instagram Kids, intended for children 13 and under. Facebook says it still plans to build a more age-appropriate Instagram but is holding off in the face of what has become a public relations crisis for the company. “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” explained Instagram head Adam Mosseri. Continue reading Facebook Hits Pause on Instagram App for Users 13 & Under

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs

A poll conducted by the bipartisan Future of Tech Commission indicates that 80 percent of registered U.S. voters would like to see the federal government take a more aggressive approach to regulating tech giants. The poll found that respondents agreed the government “needs to do everything it can to curb the influence of Big Tech companies that have grown too powerful and now use our data to reach too far into our lives.” In addition, 84 percent of voters say they are “very nervous” about the effect social media has on children. The Commission hopes the findings will help persuade policymakers to regulate the power of Internet platforms. Continue reading Poll: U.S. Voters Favor Feds Regulating the Power of Big Tech

Twitter is buoying its creators, rolling out a global program to let fans tip content producers and preparing to launch its own creators fund. The Tips feature will initially be made available on iOS and then on Android in the weeks ahead. The news is part of a product slate Twitter says is aimed at improving community and conversations and will include NFT support. The creators fund supports audio on Twitter Spaces. Unlike TikTok, Facebook and YouTube, Twitter’s fund won’t pay top performers but will focus on educating audio creators on topics like monetization, marketing and technical skills. Continue reading Twitter Announces Support for Audio Creators, Bitcoin, NFTs

Facebook’s semi-independent Oversight Board is scrutinizing the company’s XCheck (or cross-check) system, which permits famous or powerful users to be held to more lenient behavior rules than other users. The inquiry, which calls out “apparent inconsistencies” in the social media firm’s decision-making, follows an investigative report by The Wall Street Journal. XCheck was initially designed as a quality control system for sanctions against high-profile users, including celebrities, politicians and journalists. It eventually grew to encompass millions of accounts, some of whom were “whitelisted,” which rendered them immune from disciplinary actions. Continue reading XCheck System Is Scrutinized by Facebook Oversight Board

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

Facebook apologized to researchers this week for data released years ago but only recently outed as inaccurately representing how U.S. users interact with posts and links. Reaching out via email and on a conference call with 47 people, the social media giant attempted to mitigate the harm caused by academics and analysts who have already spent about two years studying what they now say, and Facebook seems to agree, is flawed data about how misinformation spreads on its platform. The problem was identified as Facebook having underreported by about half the number of U.S. users and their data. Continue reading Facebook Apologizes for Providing Researchers Flawed Data

European Union nations are voicing discontent over delays in enforcement of the General Data Protection Regulation (GDPR) implemented in May 2018. Earlier this month Ireland announced a $266 million fine against WhatsApp, after haggling to boost the original sanction of up to $59 million by the Irish Data Protection Commission (WhatsApp parent Facebook has European headquarters in Ireland). The situation has prompted calls to revise how the 27 EU member countries participate in overlapping cases, with expanded pan-EU rules also under consideration. Continue reading European Union Members Are Concerned Over GDPR Delays

In the security world, “bug bounty” programs are becoming more common, from Facebook to the Department of Defense. Hackers who can reveal the hidden vulnerabilities of a device, system or corporation can reap significant financial rewards. Apple launched its program in 2016 and offers payouts of up to $1 million for the most elusive flaws. The tech giant reportedly spent $3.7 million on such exercises in the 12-month period ending in July 2021, during which time Google shelled out $6.7 million and Microsoft spent $13.6 million. Such programs have become a valuable tool in security maintenance, putting hackers’ inquisitive natures to productive use.  Continue reading Tech Firms Raid Security Flaws with ‘Bug Bounty’ Programs

Twitter is testing Communities, moderated discussions around specific topics. The concept is designed to provide a venue for discussion of hobbies and interests, apart from the madding crowd dominated by news and politics. Members of Twitter Communities can post tweets expressly to Communities such as #DogTwitter and #SkincareTwitter. Only other members will be able to reply. Much like Facebook Groups and Reddit’s subreddits Community moderators control who joins, inviting and removing members, establishing guidelines and topics.  Continue reading Twitter Introduces ‘Communities’ for Moderated Discussions