TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature

In the wake of widespread discontent with the Nielsen national television ratings service, NBCUniversal issued a request for proposals to 50 media companies on August 2 to create a “new measurement ecosystem for us that reflects the future.” The media giant said it is working to assemble “a full suite of interoperable measurement solutions that are as advanced, diverse, easy-to-use, and multi-platform as the ways people watch content.” Earlier this month, Nielsen asked to suspend accreditation of its national service. Continue reading NBCU Proposes It Is Time to Develop a New Ratings Service

During the COVID-19 pandemic, IDC reported that Facebook sold more Oculus Quest 2 VR headsets than before. Now Facebook offers Quest 2 owners Horizon Workrooms, a free VR service that offers virtual meeting rooms. Users can participate with a customized cartoon avatar and the room offers virtual white boards for drawing and writing, a step towards what chief executive Mark Zuckerberg dubs the “mixed-reality future” for its 3.5 billion users. Zuckerberg introduced Workrooms in VR with employees and reporters in attendance. Continue reading Facebook Steps into Workplace VR with Horizon Workrooms

Twitter is testing a new feature in a few markets that will allow users to flag posts that contain misinformation, similar to how they can already report spam or abuse. The company — which doesn’t have a strong fact-checking unit — plans to use the feature to study misinformation on the platform rather than review the user-identified tweets for legitimacy or respond to the reporting user with updates. Currently, Twitter only fact-checks tweets on elections, COVID-19 and other “select categories.” Continue reading Twitter to Study Misinformation by Letting Users Flag Tweets

Twitter has selected startup founder and cryptocurrency developer Jay Graber to head up its open-source project Bluesky. Although Twitter funds Bluesky, it will operate independently of the social giant. Twitter chief executive Jack Dorsey stated that Bluesky is his “biggest focus right now,” and Graber explained that she is “excited to take on this role and build the future of social media.” Dorsey established Bluesky to create protocol technology that would break down the boundaries between various social media services. Continue reading Twitter Chooses Crypto Developer to Lead Its Bluesky Project

In an unusual move, Nielsen Holdings requested that the Media Rating Council (MRC) pause accreditation for its national TV rating service, leaving its core product without this crucial seal of approval for the first time since the 1960s. Nielsen has been under pressure to modernize its national TV measurement product, and noted that there were also concerns regarding its panel, the people used to assess ratings in the United States. The MRC is responsible for auditing and accrediting media measurement processes. Continue reading Pause on Nielsen Accreditation Does Not Appease Advertisers

A 2020 survey of downloads around the world revealed that TikTok tops the list of social media providers for the first time since the survey was initiated in 2018. TikTok parent company ByteDance debuted the international version of the app in 2017, which has since outdistanced Facebook, WhatsApp, Instagram and Facebook Messenger, all of which fill the other four spots in the top five apps. In 2020, former president Donald Trump called on TikTok to be forced to sell off its U.S. operations, citing security concerns. Continue reading TikTok Eclipses Facebook as Most Downloaded App Globally

In Q2 2021, social giant Facebook’s profit doubled from a year earlier to $10.39 billion and revenue rose 56 percent to $29.08 billion, both numbers beating Wall Street expectations. Shares fell 3+ percent in after-hours trading, however, when Facebook predicted that revenue growth will slow for the rest of the year. Through the end of Q2, its stock has grown 22 percent. The company also said that Apple’s privacy changes in the new iOS will have a stronger impact in the current quarter as more users update their iOS devices. Meanwhile, Facebook continues to eye its metaverse future. Continue reading Facebook Posts Strong Earnings, Plans Its Metaverse Future

The recently launched HTC Vive Pro 2 VR headset offers a sharp 5K 120Hz desktop virtual reality experience. Priced at $1,399 for the entire package — and $799 for the headset alone (for those who invested previously in the Vive Pro or Valve Index) — the Vive Pro 2 retains the same design as the 2018 model and relies on older controllers but offers a wide range of attractive features for gamers. The 2,448 x 2,448 pixels per eye is a dramatic improvement over the previous Pro’s 1,440 x 1,600 pixels, which also offered a slower 90Hz refresh rate. Its LCDs also have RGB sub-pixels for increased sharpness. Continue reading HTC Vive Pro 2: 5K 120Hz VR for Enterprise, Serious Gamers

President Biden, who named Big Tech critic Jonathan Kanter to lead the Justice Department’s antitrust division last week, has assembled a strong antitrust team to address concerns about the dominant strength and influence of major tech companies across industries including pharmaceuticals, agriculture, healthcare, commerce and finance. If confirmed by the Senate, Kanter will join the Federal Trade Commission’s chairperson Lina Khan, who is known for her work in antitrust and competition law, and Tim Wu, a long-time advocate of breaking up Big Tech who is now Biden’s special assistant for technology and competition policy. Continue reading Biden Assembles a Tough Antitrust Team to Rein In Big Tech

In Q2, Netflix added 1.5 million new subscribers, slower growth after a peak at the height of the COVID-19 pandemic. But the company isn’t worried, telling investors that it is “mostly competing with ourselves to improve our service as fast as we can.” “If we do that, we’re confident we can maintain our strong position and continue to grow nicely as we have been for the past two-plus decades,” Netflix said, adding that it doesn’t view any particular assets as “must-have,” and that consolidation isn’t impacting its growth. Meanwhile, the company is facing new competitors in the streaming space. Continue reading Netflix Still Confident Despite New Rivals and Slowed Growth

Having racked up 250 million 5G customers and removed data caps from its premium unlimited plan, AT&T doubled down on a 5G future with announcements of new partnerships. “We’re at the cusp of a decade of 5G… and we’ve been working up to this point for a long time getting all of the parts in place,” said AT&T vice president and general manager David Christopher. In the process of building out its 5G ecosystem, AT&T now sells mostly 5G-enabled phones, and Christopher said the pace of adoption has quickened. Continue reading AT&T Debuts 5G Partnerships at WarnerMedia Innovation Lab

Chuck Grassley (R-Iowa) and Amy Klobuchar (D-Minnesota) of the Senate Judiciary Committee are working together on antitrust legislation similar to some of the measures the House Judiciary Committee approved last month. Grassley has yet to offer specific details of proposed legislation but Klobuchar, who is chair of the judiciary panel’s antitrust subcommittee, said a focus on tech companies that offer their own version of products sold by rivals dependent on their platforms is “at the heart of two of the House proposals.” Continue reading Senate Judiciary Committee Pursues New Antitrust Legislation

Alphabet conducted internal research that found Google software engineers felt as productive working from home as before the pandemic, although 75 percent of employees said they wanted more “collaboration and social connections” at work. Human resources vice president Brian Welle reported that “most staff also specifically craved physical proximity when working on new projects.” As a result, Alphabet still plans to bring employees back to the office this fall, although some will be able to work full-time from home. Continue reading Big Tech Attempts to Balance Worker Needs Moving Forward

As part of its plan to expand into gaming, video streamer Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as its vice president of game development. At Facebook, Verdu worked with developers to bring virtual reality games and other content to Oculus headsets. At Netflix, Verdu will report to chief operating officer Greg Peters and is mandated with bringing video games to the Netflix platform within the next year. Sources said that Netflix does not plan on charging subscribers extra for gaming content. Continue reading New Netflix Hire Signals the Service’s Push into Video Games