News Corp and Facebook inked a deal that will let the social media platform license headlines from The Wall Street Journal and other Dow Jones media outlets including the New York Post for its ad-free news section. The Washington Post, BuzzFeed News and Business Insider are other publications that have reached similar arrangements with Facebook. The New York Times is in talks with Facebook, but has not revealed whether it is close to a deal. News Corp’s deal was complicated by WSJ’s digital subscription business model. Continue reading Facebook to License News From Dow Jones Media Outlets

Facebook revealed that it found and took down four disinformation campaigns, three of which originated in Iran and one in Russia, all of them aimed at users in the United States, Latin America and North Africa. The posts, which crossed ideological lines and covered multiple categories, touched on Middle Eastern conflict and racial strife and mentioned New York’s Democratic congresswoman Alexandria Ocasio-Cortez. The Russian campaign, comprised of 50 accounts, focused on the 2020 U.S. presidential election. Continue reading Disinformation From Iran and Russia Deleted by Facebook

Quibi, the Hollywood startup aimed at delivering “quick bite” mobile entertainment to millennials, has partnered with T-Mobile to deliver the streaming service when it launches in April. T-Mobile, the country’s third largest mobile network with 83.1 million customers, has been searching for entertainment partners to better compete with AT&T, which acquired Time Warner last year and plans to launch streaming service HBO Max next year. What the Quibi partnership means for T-Mobile subscribers has yet to be revealed. Continue reading Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

The House Judiciary Committee held hearings that included testimony about how tech giants Amazon, Apple, Facebook and Google have collected significant quantities of data that give them a dominant market power that endangers consumer privacy. House Republicans, however, noted that strong data protection regulations in Europe, as well as other privacy regulations, could hurt competition among these companies. The hearing is the latest effort in the House’s antitrust investigation into digital giants. Continue reading House Hearings Consider Balance of Competition, Privacy

Companies that have been paying social media influencers billions of dollars to promote their brands are thinking twice about the practice given there is no practical way to measure its impact. Some influencers have also alienated brands by deliberately inflating their number of followers or angered consumers by promoting products they don’t actually use. Early adopter Ipsy, an online cosmetic brand, for example, has recently pulled back on using online influencers, whose posts have been compared to 30-second TV ads. Continue reading Brands Rethink Use of Influencers Given Widespread Fraud

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

The Organization for Economic Cooperation and Development (OECD) has devised a proposal to prevent digital giants such as Amazon, Apple and Facebook from avoiding paying taxes. The proposal, which would allow countries to tax such big multinational firms even if they did not operate there, would enable new taxes on all kinds of multinational companies — not just tech firms — that operate online. As of now, many of these digital companies avoid heavier taxes by moving profits to countries with low tax rates. Continue reading OECD Aims to Regulate Where Online Companies Pay Taxes

Facebook’s cryptocurrency Libra has faced another setback, this time in the European Union, which plans to introduce legislation to prevent it from competing with Europe’s single currency. European Commission vice president Valdis Dombrovskis, in charge of regulation, said Libra is a systemic risk to the Euro, “both from the perspective of financial stability and the protection of financial investors.” In the U.S., two Democratic senators urged Mastercard, Visa and Stripe to reconsider their support of Libra. Continue reading Libra Is Challenged by European Commission, U.S. Senators

Quibi, the short-form video platform co-founded by Jeffrey Katzenberg and Meg Whitman, signed two new content partners. The Walt Disney Company’s ESPN will provide a daily sports highlights show, which will debut with Quibi’s April launch and be part of that platform’s Daily Essentials. According to Katzenberg, Daily Essentials will curate content and “make it convenient” to viewers. CBS News’ “60 Minutes” will also create “60 in 6,” a version of original news stories condensed into six-minute long episodes specifically for Quibi. Continue reading Quibi Video Platform Inks Deals with ESPN and 60 Minutes

Facebook agreed to pay a $40 million penalty for providing incorrect metrics for average viewing time of ads on its platform. In 2016, Facebook admitted to the problem, and a group of small advertisers sued in California federal court, in part claiming that Facebook knew about the problem long before it admitted and fixed it. Facebook countered the impact was minimal because it doesn’t bill advertisers based on watch-time; plaintiffs disagreed, saying it is a “common indirect barometer to guide ad-buying decisions.” Continue reading Facebook Agrees to $40 Million Fine for Incorrect Ad Metrics

PayPal just pulled out of Facebook’s cryptocurrency initiative Libra, introduced in June. At the time of release, Facebook partnered with 27 companies, including Mastercard, Uber and Visa, as well as PayPal. Libra is designed to be used internationally within Facebook’s own properties, such as Messenger and WhatsApp. Apple chief executive Tim Cook described Libra as a “blatant power grab,” saying that currencies should be the domain of countries and added that Apple had no plans to launch its own digital currency. Continue reading Facebook’s Libra Hit by PayPal Pullout, Apple Chief’s Roast

The European Court of Justice ruled that its national court could force Facebook to globally remove a post ruled to be illegal or defamatory. The ruling arose from a suit filed by Austrian politician Eva Glawischnig-Piesczek, who objected to online comments that she was a “lousy traitor,” “corrupt oaf” and member of a “fascist party.” An Austrian court ruled the comments were defamatory, and she demanded that Facebook remove the comments and equivalent ones, not just in Austria but worldwide. Continue reading EU Court Rules Facebook Can Be Forced to Delete Content

The digital advertising business is often opaque, and now 16 companies, banded together as Source, are calling for a more transparent pipeline as well as standards and best practices for sharing data on fees and authenticating content. Oracle and News Corporation, among the other ad agencies, publishers and ad tech firms, hope their efforts will boost digital advertising beyond behemoths Facebook and Google. Publishers have long stated that middlemen take too much of the pie in an expensive, clunky supply chain. Continue reading Publishers Plan to Bring Transparency to Digital Advertising

In March, Senator Elizabeth Warren debuted her plan to break up big tech companies, from Amazon to Facebook. Her campaign paid for a billboard in San Francisco with the message in capital letters. Now, almost seven months later, leaked audiotapes reveal what Facebook chief executive Mark Zuckerberg thinks about her plans. In the tapes, Zuckerberg tells employees that, “if she gets elected president, then I would bet that we will have a legal challenge, and I would bet that we will win the legal challenge.” Continue reading Audiotapes Reveal Zuckerberg’s Take on Big Tech Breakup

Facebook is slated to launch a News Tab as early as the end of October, but according to sources only a few of the publishers whose headlines appear there will get paid. The News Tab, which will appear on the toolbar at the bottom of the Facebook mobile app, will feature links for up to 200 publications, but sources say the social media giant never intended to pay all those news outlets. Sources note that it is similar to how Facebook built its Watch section, which includes videos it doesn’t pay for. Continue reading More Details Emerge About Facebook’s Upcoming News Tab