By
Debra KaufmanDecember 12, 2018
Amazon revealed last month that it had spent the previous few years building a chip for use in its worldwide data centers. It’s not alone; Apple and Google also seek to design and manufacture their own chips, as part of a cost-saving strategy. Intel, which thus far hasn’t had much competition, will feel the impact as its own customers undercut the company’s annual $412 billion in sales. Amazon’s massive need for chips means it will likely continue to buy from Intel, with which it will enjoy a better bargaining position. Continue reading Tech Companies Challenge Intel by Building Their Own Chips
By
Debra KaufmanDecember 12, 2018
Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data
By
Kaitlyn ChuDecember 12, 2018
Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature
By
Rob ScottDecember 11, 2018
In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News
By
Debra KaufmanDecember 7, 2018
To battle Amazon’s ubiquity and customers’ fickle loyalty, some retailers are testing the new Customer 360 software from Salesforce.com and Freshworks to improve their customer service. The software lets retailers build shopper profiles similar to Facebook to better understand what each customer wants and increase the odds that he or she will become more loyal to the retailer in question. Other strategies retailers are employing are the use of improved chatbots and better customer support training. Continue reading Retailers Adopt Software, Chatbots to Hone Customer Service
By
Debra KaufmanDecember 7, 2018
Based on 250 pages of internal Facebook emails and documents from 2012 to 2015 and released by a U.K. parliamentary committee, it’s been revealed that Facebook used its massive cache of data to favor some companies, such as Airbnb and Netflix with “special access,” and punish others by cutting them off. Further, chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg were closely involved in decisions to “increase sharing back into Facebook” and other moves to primarily benefit the company. Continue reading Internal Emails Reveal the Way Facebook Treated Companies
By
Debra KaufmanDecember 5, 2018
Intel revealed that it has made progress in an anonymized, encrypted method of model training. Industries such as healthcare that need a way to use AI tools on sensitive, personally identifiable information have been waiting for just such a capability. At the NeurIPS 2018 conference in Montreal, Intel showed off its open-sourced HE-Transformer that works as a backend to its nGraph neural network compiler, allowing AI models to work on encrypted data. HE-Transformer is also based on a Microsoft Research encryption library. Continue reading Intel Describes Tool to Train AI Models with Encrypted Data
By
Debra KaufmanDecember 4, 2018
In India, Facebook and Reliance Industries Limited, the latter headed by India’s richest man, Mukesh Ambani, have teamed to encourage citizens to go online and join messaging service WhatsApp. India is already the world’s fastest growing Internet market, and the two companies have sent out marketing teams that use entertainment to educate and entice people to upgrade or sign up for the first time, offering cheap phones and rates with the Reliance Jio network as well as Facebook’s popular messaging service. Continue reading Reliance and Facebook Join Forces to Find New Indian Users
By
Debra KaufmanDecember 3, 2018
Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Continue reading Instagram Star: What It Takes to Build and Maintain a Career
By
Debra KaufmanNovember 29, 2018
Facebook is expanding its Watch Party feature globally, to all Pages and all users. The company debuted the feature to all Groups in July 2018; in the following months, users streamed more than 12 million Watch Parties, which allow remote viewers to watch and comment together in real time. According to Facebook, these Watch Parties have resulted in eight times as many comments as the number generated by non-live videos in Groups, which the company regards as a “key metric” that the feature does indeed encourage engagement. Meanwhile, a new app named Playlist is bringing similar social interaction to music. Continue reading Facebook Expands Watch Party, Playlist Makes Music Social
By
Debra KaufmanNovember 28, 2018
Amazon is poised to be an advertising behemoth, even as it dominates in online retail, handling almost half of all online sales in the U.S. The company currently holds the No. 3 spot in online advertising, behind Google and Facebook, with a mere 4 percent of the market. But Amazon is on a hiring binge for its advertising division, and, according to eMarketer, is on track to double its ad revenue this year to $5.83 billion. One source of tension is the fact that Amazon’s own products compete with retailers on its site. Continue reading Amazon On Track to Be a Bigger Player in Online Advertising
By
Rob ScottNovember 20, 2018
LG is introducing its first Google Assistant-powered smart display this week. The XBOOM AI ThinQ WK9, which runs the Android Things operating system for IoT devices, will be offered for a $200 promotional price during Black Friday (it is expected to run $100 more beyond the sale). The smart device was first teased at CES in January. The XBOOM AI features an 8-inch HD touch-screen display, Bluetooth streaming, a built-in 5MP camera for video calls, Google Assistant-powered AI features, and easy access to apps such as Google Maps, Google Photos and YouTube via the Android Things platform. Continue reading LG to Debut Google Assistant Smart Display on Black Friday
By
Debra KaufmanNovember 19, 2018
In a conference call with reporters, Facebook chief executive/chair Mark Zuckerberg defended his company against charges that he and chief operating officer Sheryl Sandberg hid problems regarding Russian interference and other issues. Politicians have discussed opening a federal investigation into possible campaign finance violations and creating competition laws to curb the company, while shareholders have called for Zuckerberg’s ouster and activists have complained to the Federal Trade Commission. Continue reading Facebook Deals with Criticism, Marketers Mull Over Options
By
Rob ScottNovember 16, 2018
New standalone VR headsets continue to ramp up competition in the emerging tech sector. HTC has introduced its Vive Focus (starting at $599) to additional markets beyond China — including Europe and the U.S. — while launching an SDK and encouraging developers to experiment with its 6DoF controller add-on. This week, it also unveiled an enterprise version of the Vive Focus. Meanwhile, the all-in-one $399 Oculus Quest headset is scheduled to launch by spring of next year. And new to the scene is Shadow Creator’s $399 Shadow VR, which recently launched globally and is the latest of 15 partners to leverage HTC’s Vive Wave platform. Continue reading Shadow VR Joins the Competition in Emerging Headset Market
By
Debra KaufmanNovember 15, 2018
A report from the Interactive Advertising Bureau and PricewaterhouseCoopers shows marketers are spending considerably more on digital advertising due to an increased use of mobile devices, as well as online shopping and greater consumption of video, music and podcasts. Digital advertising ramped up 23 percent to $49.5 billion in the first half of 2018, from $40.3 billion during the same period in 2017. Of that, advertisers spent almost 63 percent ($30.9 billion) on mobile advertising in 2018, compared to 54 percent in 2017. Continue reading Mobile Use, Online Shopping and Video Spur Digital Ad Growth