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Debra KaufmanAugust 24, 2018
Facebook has suspended 400 apps, about double the number it previously said it removed due to “concerns around the developers who built them or how the information people chose to share with the app may have been used.” The company is now investigating these apps and developers. Elsewhere, after Apple ruled that Facebook’s data-security app violated its data collection policies, Facebook pulled the app from the store. Facebook used the app to track the competition and learn more about new product categories. Continue reading Facebook Suspends Apps, Removes its Own From Apple Store
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Debra KaufmanAugust 24, 2018
Facebook revealed a ratings system it has been developing over the past year, assigning users a “reputation score” that estimates their trustworthiness on a scale from zero to one. The idea behind the system is to weed out bad actors, according to Facebook product manager Tessa Lyons who is in charge of the battle against fake news. Up until now, Facebook, like other tech companies, has depended on users to report problematic content, but discovered that users began to file false reports about items they said were untrue. Continue reading Facebook, Twitter Turn to Algorithms to Weed Out Bad Actors
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Debra KaufmanAugust 23, 2018
Facebook identified and removed 652 fake accounts, pages and groups from Iran and Russia that were attempting to sow misinformation in several countries. Such campaigns in the past — most notably leading up to the 2016 presidential election — targeted the U.S., but these accounts targeted the U.K., Latin America and the Middle East as well. This discovery is dramatically larger than the 32 pages and accounts that Facebook removed last month. The Kremlin-linked Internet Research Agency was indicted for the 2016 campaign. Continue reading Facebook Removes Fake Accounts Linked to Iran and Russia
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Debra KaufmanAugust 20, 2018
The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads
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Debra KaufmanAugust 16, 2018
Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal
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Debra KaufmanAugust 15, 2018
Although India is one of the world’s biggest, largely untapped open markets, the government there is attempting to control the influence of such U.S. tech companies as Amazon, Apple, Facebook, Google and others. Mimicking China’s regulations to control and protect its population’s data and domestic startups, Indian lawmakers are proposing regulations that are worrying to U.S. tech behemoths that have been eyeing the country — and creating plans to enter it — as a potential source of billion-dollar profits. Continue reading India Drafts Regulations to Protect Domestic Tech Companies
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Debra KaufmanAugust 15, 2018
As Google and Facebook lock up their dominance over advertising dollars, smaller ad tech companies are withering. In 2015, according to CB Insights, venture capital financing for these smaller companies peaked at $2.92 billion. This year, the total dollars going to these firms is slated to be half of that number. As a result, the number of smaller independent firms is diminishing, plummeting 21 percent since 2013. LUMA Partners reported that, by Q2 2018, there were only 185 such companies left. Continue reading Consolidation Is Reducing the Number of Indie Ad Tech Firms
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Debra KaufmanAugust 14, 2018
After Facebook chief Mark Zuckerberg and his colleagues debated for weeks what to do about Alex Jones’ far-right, conspiracy-focused Infowars, Zuckerberg finally made the decision to ban Infowars content from the platform. Jones has millions of followers who endorse theories such as the Sandy Hook massacre being a hoax enacted by gun-control supporters. Prior to Facebook’s ban, company execs gave vague, unsatisfactory answers to questions from lawmakers and journalists. Meanwhile, Twitter execs have also been debating Infowars, but for now have opted not to ban Jones’ content. Continue reading Facebook, Twitter and Other Platforms Struggle With Infowars
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Debra KaufmanAugust 10, 2018
Snap reported that it lost three million daily active users in Q2 this year, the first time the company has recorded a loss in users since it went public in early 2017. This decline mirrors reports from Facebook, which stated its number of U.S. users was flat and its European users had fallen, and Twitter, which said in late July that its monthly active users had dipped by one million. Facebook and Twitter both experienced a tumble in share prices after their disclosures, raising the specter that social media usage has peaked. Continue reading Does Snap’s Daily User Slump Signal Social Media Saturation?
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Debra KaufmanAugust 9, 2018
Jeffrey Katzenberg and Meg Whitman formed NewTV to offer short original programming designed for smartphones. They believe they’re creating the next-generation HBO or Netflix, and many big players in Hollywood are betting they’re right. Katzenberg said that the holding company he co-founded, WndrCo, closed a $1 billion seed-funding round on July 31. Other backers include Disney, 21st Century Fox, NBCUniversal, Sony Pictures Entertainment, Viacom, AT&T’s WarnerMedia, Lionsgate, MGM, ITV and Entertainment One. Continue reading NewTV Plans to Bring Hollywood’s A-Game to Mobile Video
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Debra KaufmanAugust 7, 2018
After years of fending off federal attempts to regulate handling of private data, some tech companies are now working with policy makers to create federal privacy laws. The Information Technology Industry Council, which represents Amazon, Facebook, Alphabet’s Google and Salesforce, hopes that federal legislation would preempt state regulations, such as the strict online privacy laws recently adopted by California, and create a single regulation rather than a confusing array of multiple state laws. Continue reading Tech Firms Working With Feds to Create Privacy Legislation
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Debra KaufmanAugust 6, 2018
Getting back into China after an eight year absence isn’t going to be easy for Google, even though the company developed a mobile search app capable of employing censorship. President Trump is threatening to dramatically expand existing tariffs against China, which could retaliate by blocking the operation of U.S. businesses there. Recently, Qualcomm ended its attempt to buy NXP Semiconductors after China withheld approval; China also sidelined Facebook’s plan to build an innovation hub there. Continue reading Despite Obstacles, Google May Make its Way Back to China
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Debra KaufmanAugust 3, 2018
Facebook will soon unveil new tools that tell the user how much time he’s spending on its site and Instagram, part of chief executive Mark Zuckerberg’s 2018 vow to “fix” the platform’s problems. In addition to protecting the community from hate speech and abuse, Zuckerberg mentioned, “making sure that time spent on Facebook is time well spent.” According to Facebook, the company did its own extensive research and got feedback from users in addition to relying on “leading mental health experts and organizations, academics.” Continue reading New Tools Help Users Limit Time on Facebook and Instagram
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Debra KaufmanAugust 2, 2018
Stating that it had detected a political influence campaign potentially targeting the midterm elections, Facebook removed 32 pages and fake accounts that were active around contentious issues across the political spectrum. One was a sequel to last year’s “Unite the Right” rally and another was a campaign to abolish ICE. Facebook was not able to link the pages to Russia, but officials did say that “some of the tools and techniques” were similar to those used by the Kremlin-linked Internet Research Agency (I.R.A.). Continue reading Facebook Deletes Fake Accounts in Windup to Next Elections
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Debra KaufmanJuly 30, 2018
The myth that the stock of the tech behemoths will only increase in value was shattered this last week when Facebook’s shares tumbled 19 percent, erasing about $120 billion in shareholder wealth. That loss represents among the largest one-day dip in market value that any company has suffered. Facebook’s loss began when it released disappointing Q2 earnings and warned investors of a “sharp slowdown in sales growth” in the next quarters as well as more spending for security and privacy. Continue reading Facebook Stock Plunge Proves Tech Firms Aren’t Bulletproof