By
Rob ScottSeptember 29, 2017
AT&T, trade group USTelecom and broadband service provider CenturyLink filed separate appeals yesterday requesting that the FCC’s net neutrality rule barring ISPs from slowing or blocking content be overturned. The rule, supported by tech companies such as Google and Facebook, was enacted during the Obama era when the FCC was under Democratic control. “Now under Republican leadership, the FCC is already considering a plan to replace and weaken the rules,” reports Bloomberg. “FCC Chairman Ajit Pai wants to remove strong legal authority that critics say over-regulates telephone and cable providers and that defenders say is needed to enforce fair treatment of web traffic.” Continue reading Service Providers Ask Supreme Court to Review Net Neutrality
By
Rob ScottSeptember 28, 2017
Video streaming device maker Roku begins trading today on Nasdaq, setting its IPO price at $14 per share, which would give it a $1.3 billion stock market value. The 15-year-old company is competing with the likes of Amazon, Apple and Google that all offer streaming video boxes featuring popular apps such as Netflix and Hulu. Roku’s devices provide access to Amazon, Netflix, YouTube and dozens of online channels, but competition is a major consideration with today’s tech investors. Snap Inc., for example, the year’s biggest tech IPO, has watched its shares plummet in value as Facebook’s Instagram rolled out Snapchat-like functionality. Continue reading Roku Goes Public Today, Sets its IPO Price at $14 per Share
By
Debra KaufmanSeptember 28, 2017
On September 28, Amazon will live-stream the first of 11 NFL “Thursday Night Football” games to its Prime Video members in over 200 countries and territories (excluding China). The last game, between Pittsburgh and Houston, will live-stream on Christmas Day. The event marks the beginning of an era in which technology titans, including Google and Facebook, vie with traditional broadcasters for the rights to major sports deals. The sports leagues are drawn to the global reach of the major technology companies. Continue reading Amazon’s NFL Deal Creates New Paradigm for Sports Rights
By
Debra KaufmanSeptember 27, 2017
Advertisers will be able to improve their marketing campaigns with two new tools for measuring Facebook and TV metrics both separately and together. The new Facebook Cross-Platform Brand Lift, which will debut in 2018, and the Nielsen Total Brand Effect with Lift, already available in the U.S. and U.K., are particularly aimed at marketers moving from digital to cross-media advertising. The platform also allows Facebook to compete with Google’s Brand Lift for TV, which debuted a number of years ago. Continue reading Facebook Debuts Cross-Platform Metrics Tools for Marketers
By
Debra KaufmanSeptember 26, 2017
The new underwater cable between North America and Europe, built through a partnership between Facebook, Microsoft and Telxius (a subsidiary of Telefónica), is now complete. Dubbed Marea (Spanish for “tide”), the new 4,000-mile subsea cable runs at a depth of 17,000 feet under the Atlantic from Virginia Beach, Virginia to Bilbao, Spain and has been under construction since August 2016. Marea will offer a capacity of 160 terabits per second, and will help meet the demand for high-speed Internet and cloud services. Continue reading Facebook, Microsoft, Telxius Transatlantic Cable Is Complete
By
Debra KaufmanSeptember 25, 2017
In the U.S., Facebook Messenger now automatically launches Fandango information and ticketing, along with suggestions for GIF-sharing and so-called quick replies, within the app. The feature is based on M, Facebook’s AI-powered virtual assistant technology. The M assistants have thus far offered a variety of actions in Messenger, including sending stickers, launching Uber or Lyft, beginning a poll and sharing a location. Facebook Messenger users can change their settings in order to mute these suggestions. Continue reading Facebook Messenger Debuts In-App Fandango Ticket Sales
By
Rob ScottSeptember 19, 2017
Messenger Day, Facebook’s version of Snapchat Stories that launched six months ago, may not be experiencing the same growth as similar offerings from Instagram or WhatApp, but it now touts 70 million daily users. Messenger Day enables users to share photos and video slideshows. While its latest daily usage is significant, it only took Instagram Stories two months to reach 100 million users, and two weeks less for WhatsApp Status to attract 175 million (both have since surpassed the 250 million daily user mark). Continue reading Facebook Messenger Day Now Attracts 70 Million Daily Users
By
Debra KaufmanSeptember 15, 2017
Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads
By
Debra KaufmanSeptember 14, 2017
Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing
By
Debra KaufmanSeptember 14, 2017
For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers
By
Debra KaufmanSeptember 12, 2017
Facebook reportedly will spend up to $1 billion on original content through 2018, an investment aimed to fulfill chief executive Mark Zuckerberg’s goal to make the platform “video first.” In doing so, Facebook faces stiff competition from broadcasters such as HBO, Amazon and Netflix, all of which are focused on creating premium video content to capture advertising. Zuckerberg has been opposed to paying for content, but now has said he will do so, although he believes most creators will earn via a revenue-sharing model. Continue reading Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’
By
Debra KaufmanSeptember 8, 2017
The technology underlying Bitcoin is now under development to render 3D visual effects. Los Angeles-based OTOY, which provides a GPU-based software system to create a cloud-based pipeline for 3D content, is hoping to raise as much as $134 million to develop RNDR, distributed cloud rendering for VR and other content, via blockchain technology. HBO and Discovery have invested in OTOY, which has also partnered with Facebook and Mattel. Relying on cloud-based GPUs for rendering is a much less expensive solution than supercomputers. Continue reading OTOY Uses Blockchain Tech for Distributed Cloud Rendering
By
Rob ScottSeptember 8, 2017
According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News
By
Debra KaufmanSeptember 7, 2017
Facebook has focused on an increase in video on its site, but with the growth of video has come a contentious music rights issue. Many of those uploaded videos include music to which Facebook doesn’t have the rights, and the involved rights owners have to ask Facebook to take down the infringing content. After many months of negotiation with music rights owners, Facebook vowed to build a system to identify music that infringes copyrights. While that system is being constructed, say sources, Facebook has begun paying rights holders. Continue reading Facebook Paying for Music While Building its New ID System
By
Debra KaufmanSeptember 7, 2017
Facebook, which bought WhatsApp for $22 billion in 2014, is now testing two free business tools on the messaging service. WhatsApp Business lets small businesses answer customer questions and send updates; larger businesses can avail themselves of another free tool that plugs in to the WhatsApp platform. Facebook is also debuting verified profiles for businesses on WhatsApp, to distinguish them from individuals. Businesses in Brazil, Europe, India and Indonesia, including KLM Royal Dutch Airlines, are testing the new tools. Continue reading Facebook Testing Business Messaging Tools via WhatsApp