Facebook reported a 71 percent jump in profits in Q2 this year, even as the company is running out of room for more advertisements on News Feed, its primary source of revenue. Both Facebook and Google, which established the digital platform for ads as dominant, are faced with thinking about what comes next. As reported earlier, Google ads have surged 52 percent on mobile devices and YouTube, but its per-click revenue is down. Facebook is eyeing Messenger and WhatsApp, its two chat apps, for growth. Continue reading Facebook Looks to WhatsApp, Video Ads for Future Growth

Qualcomm, whose chips are in 40 percent of all smartphones, has revealed its strategy for streamlining AI tasks, by developing a software development kit (SDK) dubbed Neural Processing Engine. The SDK will help developers revamp their apps for AI tasks on Qualcomm’s Snapdragon 600 and Snapdragon 800 processors. The company first announced the SDK a year ago. Qualcomm’s tactics differ from ARM and Microsoft, which are designing new chips, and Facebook and Google, which hope to reduce the computing power needed to run AI apps. Continue reading Qualcomm Releases SDK Designed to Upgrade Apps for AI

Television measurement leader Nielsen is adding Hulu and YouTube TV to its ratings, the company’s next step toward including more streaming data. So far, Nielsen’s coverage of streaming viewership has largely involved data from TV networks distributing content via digital platforms, such as CBS shows made available on CBS All Access. “This is the first time the biggest digital-first, TV streaming companies have come into the fold in terms of being included in TV ratings,” said Nielsen president of product leadership Megan Clarken. Continue reading Hulu and YouTube TV Data Now Included in Nielsen Ratings

According to Alphabet, advertising on Google is doing well — but it’s changing. Google, the world’s biggest advertiser, has seen its advertising business grow 52 percent in Q2, compared to the same quarter last year, but it’s actually earning less per click. That’s because the two fastest growing sectors are mobile and YouTube, both of which earn less money per ad than the targeted ads that appear on top of search results on desktop computers. As a result, revenue per click plummeted 23 percent in the same quarter. Continue reading Google Ad Sales Growing, But Per-Click Revenue Declines

Facebook just purchased the technology of startup Source3, which can detect intellectual property that has been shared on the Internet without permission.  No financial details were revealed, but Crunchbase reported that Source3 recently raised $4 million in venture capital funding, led by a 2015 seed round by Contour Venture Partners. Two years ago, Facebook released so-called Rights Manager technology to combat the posting of video clips by unauthorized users. YouTube uses Content ID, a similar but more advanced technology. Continue reading Facebook Buys Source3 to Strengthen Rights Management

Google is introducing a new look for its search product that will appear just beneath its search box. The user will find a feed of news, entertainment and other content customized to her searches, video views and other personal information, including her location, email and digital calendars. Available first for the desktop, the new Google search page will eventually be available for mobile web browsers as well. Since Google launched in 1998, it has kept its landing page simple, only tweaking it in minor ways. Continue reading Google Brings Customized Feed to Its Search Landing Page

Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

The University of Oxford just released a disturbing report documenting increasing evidence that 29 governments around the world are exploiting Facebook, Twitter and other social media platforms to influence — both domestically and internationally — public opinion, distribute false news and sabotage those perceived as foes. As might be expected, autocratic rulers use these strategies, but so do governments that have been elected democratically. The tactics employed vary from country to country. Continue reading Report Lists 29 Governments That Manipulate Social Media

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

Facebook will debut a cheaper wireless version of its Oculus Rift VR headset in another attempt to bring virtual reality to the masses. The current Oculus Rift costs $400 and must be paired to a $1,000 computer to work properly, whereas Samsung’s Gear VR goes for $130. The new Oculus headset from Facebook, which will sell for a mid-range price of about $200, will also not need to be hooked up to a PC or smartphone. The headset, expected to release in 2018, is aimed at gaming, video and social networking. Continue reading Facebook Developing Two Wireless Virtual Reality Headsets

Apple will open its first data center in southwest China, in response to a new Chinese law that requires companies to store data within its borders. The data center, which will be operated in partnership with a local data management company, is part of a $1 billion investment Apple will make in the Guizhou province. Amazon, Facebook and Microsoft have built data centers in Germany, France and the Netherlands among other countries for technical reasons and in response to security concerns of governments and customers. Continue reading Apple to Open New Data Center in China With Local Partner

YouTube is where 1.5 billion people go every month to watch videos for more than an hour a day, and influencers such as brothers Jake Paul and Logan Paul have millions of followers and draw in lots of digital ads. Facebook makes it easier for videos to go viral, but hasn’t had much success in getting viewers to watch videos for more than a few minutes. In an effort to do so, Facebook has turned to live sports, making its own programs and a handful of stars who crave Facebook’s enormous reach more than YouTube’s monetization. Continue reading Facebook Vies With YouTube for Digital Influencer Content

Facebook is ramping up its social VR efforts through live video streaming. “Users of Facebook Spaces, the social hangout in virtual reality that the company launched earlier this year, can now broadcast via Facebook Live,” reports Variety. “The new feature essentially allows Spaces users to host a kind of virtual reality talk show, and stream it to all of their followers, even if those audiences are tuning in with a mobile phone or a desktop browser.” Slate will be the first to use the new feature to produce a weekly live show. Continue reading Facebook Introduces Live Video Broadcasting to Social VR

The difficult relationship between Google and Facebook and traditional journalism outlets is based on the fact that the former has control over digital advertising and distribution, disempowering the latter. Now, the News Media Alliance, that industry’s main trade group, is working to win collective bargaining rights with the digital titans they are forced to depend on, asking Congress for a limited antitrust exemption to do so. Experts give the effort long-shot odds, but news media industry is determined to proceed. Continue reading News Media Unite for Collective Bargaining with Tech Titans

Internet companies, large and small, will begin to rally their users to join a “day of action” online protest against the demise of net neutrality. Many of these same Internet companies fought hard for these same net neutrality rules, instituted in 2015. FCC chairman Ajit Pai has said he supports an open Internet but that the Obama-era rules are too “heavy handed.” Net neutrality prevents large service providers from slowing down the Internet offerings, including media such as movies and music, of their rivals. Continue reading Internet Firms Rally Users to Oppose the End of Net Neutrality