Social media giant Facebook announced it now has 2 billion monthly active users. The new milestone comes five years after reaching 1 billion users, and 13 years after Mark Zuckerberg first launched the platform. According to TechCrunch, Facebook leads social apps based on number of logged-in users, “above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million.” Facebook’s WhatsApp and Messenger each have 1.2 billion users, while its Instagram photo-sharing app recently exceeded 700 million. Continue reading Facebook Reaches New Milestone of 2 Billion Monthly Users

The European Union issued a record-breaking $2.7 billion fine against Google yesterday for violating EU antitrust rules. Margrethe Vestager, European commissioner for competition, announced that the seven-year investigation determined the U.S. tech giant had manipulated search results in order to place its own shopping service ahead of services offered by rivals, thereby creating an “illegal advantage.” Google now has up to 90 days to adjust its practices or potentially face additional penalties. The company is said to be considering an appeal. Continue reading Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

Facebook is meeting with Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners as part of its effort to debut original programs by the end of summer, say sources. The social media titan also said it will commit to hefty production budgets — up to $3 million per episode — similar to those of high-end cable shows, as well as more moderately priced shows costing mid-to-high six figures per episode. Facebook’s plan is to own as much of the content as possible. Continue reading Facebook Plans to Introduce Original Programs This Summer

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man

The Influencer Marketing Council recently launched to create consistency and best practices for digital celebrities who work with brands. The Federal Trade Commission requires influencers who incorporate brand products in their videos or promote corporations on such social platforms as Instagram and Twitter to disclose that the posts are in fact advertisements. But celebrity Andrew Fitzpatrick (aka 80Fitz) reports the current lack of consistency over disclosure practices or hashtags that label the content. Continue reading Digital Influencer Marketing Group to Develop Best Practices

With its new Snap Map feature, now available on iOS and Android, Snapchat encourages friends to get together in real life instead of just digitally. Snap Map shares your current location via a map that updates when Snapchat is opened. The tech is based on Snap’s acquisition of social map app Zenly. Users can select specific friends for location sharing or disappear from the map via Ghost Mode. Tapping a friend’s “BitMoji avatar opens their Story to show what they’re up to, or lets you message them directly to make meetup plans,” explains TechCrunch. “Snap Map also gives users an alternative way to discover Story content beyond the well-worn Stories feed.” Continue reading Snap Map Location Sharing Aims to Bring Friends Together

Facebook is in production on new video series, with an eye on the $70 billion TV advertising market. First up from the social media company are reality competition series “Last State Standing” and a second season of comedy “Loosely Exactly Nicole,” which first appeared on MTV. Facebook hopes that if it adds original programming to the site, it will encourage cable networks and ad-supported, youth-oriented online services to upload their own premium video content. Facebook executives have compared its efforts to priming the pump. Continue reading Facebook Introduces Video Series, Targeting TV Ad Market

YouTube creators who want to see specifically where people are looking in their 360-degree and VR videos are in luck. The company is introducing a new analytics tool that does just that, via heatmaps, available for any such videos that exceed 1,000 views. YouTube is also sharing tips on 360-degree videos aimed to help video producers. Making these videos is particularly challenging since viewers can watch in a variety of ways, including via a VR headset, the YouTube smartphone app or desktop web browsers, where they can rotate the video. Continue reading YouTube Intros Heatmaps, Production Tips for VR, 360 Video

Margrethe Vestager, the European Union’s commissioner for competition, is reportedly close to ruling on an antitrust case regarding Google’s search services that is likely to result in a record fine, according to insiders. The penalty is expected to exceed the $1.4 billion antitrust fine that Intel paid in Europe in 2009. “Officials could also force Google to alter how it operates in the region, and potentially elsewhere, to give rivals a greater ability to compete,” reports The New York Times. The case “claims that Google diverted traffic from competitors’ services to favor its own comparison shopping site.” The European Commission is also investigating two other cases that involve Android and Google’s advertising products. “Google has denied any wrongdoing,” notes NYT. Continue reading Google May Be Facing a Record Fine by the European Union

Instagram has taken a step to increase transparency, giving Internet celebrities on the site an easier way to let viewers know if their posts are sponsored. Users and sponsors can work together to decide whether or not to tag a post as a “paid partnership” at the top. This new feature is currently being tested with a few celebrities and businesses. If it proves successful, Instagram will launch it more widely. Parent company Facebook already uses a similar method of disclosing such paid partnerships. Continue reading Instagram Feature Brings Transparency to Sponsored Posts

Verizon completed its $4.48 billion purchase of Yahoo’s Internet business, which it will combine with Internet pioneer AOL. The two merged companies form Oath, a new division led by AOL chief executive Tim Armstrong that will serve about 1.3 billion monthly users. Verizon executive Marni Walden says the strategy is to place the same content in multiple locales to reach the biggest audience possible. “There is a tremendous opportunity to increase viewership of some of these brands,” she said.  Continue reading Verizon Merges Yahoo, AOL Into Oath, With 1.3 Billion Users

According to sources, Facebook is readying the launch a feature that will allow users to subscribe to The Wall Street Journal, The New York Times, The Washington Post and other publications, directly from the mobile app. The feature, which is expected to debut by the end of the year, is still under discussion internally. Among the unresolved issues are whether Facebook will limit stories to those published natively to Facebook via Instant Articles, the payment model and whether Facebook would get a percentage of revenue. Continue reading Facebook to Debut Feature for Enabling Media Subscriptions

Snap is expanding its advertising options on Snapchat, introducing the Snap Publisher tool for building vertical video creative, a self-serve Ad Manager, and a Snapchat Certified Partners program, which connects advertisers to third-party ad tech tool providers. The goal is to make it easier than ever for advertisers to build successful campaigns on Snapchat, part of a strategy to compete with Google and Facebook. With the self-serve option, advertisers can now simply pay for a video ad on the Snap website. Continue reading Snap Unveils New Tools to Capture New Digital Advertisers

Facebook is at work on a project that would enable users to control virtual reality and augmented reality experiences telepathically. The company unveiled this research in April at its annual F8 conference, and more details have emerged about a technology that could revolutionize the next era of computing. The technology is, however, a long shot, as both neuroscientists and engineers outside the company are dubious that it can succeed. The solution could be a simple headband, rather than the brain implant some companies propose. Continue reading Facebook Research Aims to Read Minds With Neuroscience

In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era