Facebook is testing Audience Direct, a self-service tool to help publishers sell video ads across websites and apps. Publishers list available video ad inventory, with prices, and marketers then log into the system and buy ad space, with Facebook’s massive database allowing them to choose the types of users they hope to reach. Meanwhile, Google is launching a new tool that will help advertisers track online views more closely, and learn if such views led to a retail store visit. Continue reading Facebook, Google Debut Advertising, Online Tracking Tools

Voyager, Facebook’s telecom infrastructure effort, is a side project, but it’s still rattling the telecom industry, which worries that revenues from its specialized products are at risk. Facebook and European telecom company Telia tested Voyager over the latter’s thousand-kilometer-telecom network, and German-based ADVA Optical Networking, which is manufacturing the device, has nine potential customers trying it out. Also testing Voyager is Paris-based Orange, working with Equinix and African telecom company MTN. Continue reading Facebook’s Open-Source Telecom Project Challenges Telcos

The Federal Communications Commission has begun to rollback net neutrality rules established during President Obama’s time in office. FCC chair Ajit Pai, who leads the commission in creating new rules that will benefit mainly cable and wireless companies, argues that net neutrality rules have slowed down investment in broadband infrastructure. To prove his point, he cited a study showing that domestic capital investment among large ISPs has dropped 5.6 percent between 2014 and 2016, which he blames on heavy-handed rules. Continue reading FCC Chair Pai Begins His Promised Rollback of Net Neutrality

Facebook is pursuing eSports to satisfy user demand for more premium content. Earlier in 2017, the company inked deals with five eSports teams to publish live and on-demand video of players practicing and competing. Now Facebook has signed a deal with global eSports contest organizer ESL, to stream matches, player interviews and additional content. According to SuperData Research, in 2016 people watched 9.6 billion hours of live-streamed eSports and other videogame content, a number projected to rise to 11.4 billion in 2017. Continue reading Facebook Bolsters Premium Content With New eSports Deals

Hewlett Packard Enterprise introduced a prototype computer dubbed The Machine, which has a single 160-terabyte memory bank that can simultaneously process the data found in 160 million books. This never-before-accomplished feat reveals the potential of what’s called Memory-Driven Computing. The custom-built computer is, says HPE, the world’s largest single-memory computer, based on the largest R&D program in HPE’s history. The Machine, it adds, and its capabilities will be transformational. Continue reading HP Introduces Memory-Driven Computing With ‘The Machine’

Again copying a Snapchat feature, Instagram introduced a face icon with eight filters, allowing users to transform themselves. Among the filters are koala bears and bunnies (perfect for kids), and flower crowns, which might be a hit with teens. Nine months ago, Instagram debuted its disappearing Stories, aping the format made popular by Snapchat. Since then, Instagram Stories has built up 200 million daily active users, compared to Snap’s 166 million. Instagram hasn’t said if it will rotate or expand the filters over time. Continue reading Instagram Rolls Out AR Selfie Lenses, Adds Location Hashtag

The growth of Snapchat’s audience, now at about 166 million daily users, appears to be slowing, and analysts and stockholders have taken note. On its May 10 quarterly report, the first since its March IPO, chief executive Evan Spiegel offered up the idea that his company’s AR Lenses present users with a creative tool they can’t find elsewhere, even though the Lenses have now been copied by Facebook. A new report shows that Snap’s trouble drawing in new users got serious at the start of Q2, even as rival Instagram pulls ahead. Continue reading Snap Debuts Sponsored AR Lenses, User Growth Is Slowing

The European Union’s executive body may establish new rules to give a fairer shake to small businesses using popular Web platforms. Currently, the EU deems that platforms such as Google, Amazon and TripAdvisor set unfair terms for the small businesses that sell or promote products there. These businesses have been complaining to the EU about unilateral contract changes, no access to sales and customer data, below-par transparency regarding their rankings in search results, and no means to resolve disputes. Continue reading EU Considers Implementing New Rules for Big Web Platforms

Facebook just disclosed the meaning of the rocket ship icon next to the News Feed tab. According to the company’s News Feed head Adam Mosseri, the rocket ship is an experiment that connects a small number of users with people and pages they do not like or follow. At Variety’s Entertainment and Technology Summit, Mosseri said that the point is to expose people to stories they are interested in from sources they are not following. Facebook curates the information based on an algorithm that figures out a user’s interests. Continue reading Facebook’s Rocket Icon Revealed as News Feed Experiment

Facebook has partnered with drone startup Everfly on an unusual plan to offer Internet access in the wake of natural disasters or other major crises. Tether-tenna, as it is dubbed, combines the Everyfly drone and Facebook’s antenna that connects people to the Internet. The prototype drone, unveiled by Facebook at its F8 developer conference, has a 14-foot wingspan and can stay aloft in the air for 24 hours. Once in the air, the antenna system can broadcast the Internet to thousands of people surrounding it. Continue reading Facebook, Everfly Build Emergency Internet Service Solution

Facebook plans to debut two-dozen TV-like programs in mid-June. A few shows will be big-budget longer shows that cleave most closely to TV content; the rest will be lower-budget shows of five to 10 minutes that will refresh every 24 hours. According to sources, the social media company has already greenlit several shows. With scripted, high-quality programs, Facebook hopes to garner younger viewers. The move also puts it in competition with Amazon, YouTube and Snap among other platforms hoping to attract advertising dollars. Continue reading Facebook Likely to Launch Its TV-Like Programs in Mid-June

Twitch, the live streaming video and gaming site purchased by Amazon for $1 billion almost three years ago, is thinking about streaming original programming, says its chief operating officer Kevin Lin. But unlike all other new platforms streaming original content, Twitch is looking for its users to have input on the programs as they are written and produced. Twitch already lets its users comment on the videos in real time and Lin believes these comments can help guide a scripted show as it evolves from episode one onward. Continue reading Amazon’s Twitch Weighs Original Programs With Interactivity

Facebook announced it is closing Oculus Story Studio and canceling all current projects, reports Variety. The award-winning studio, responsible for notable VR shorts including “Lost,” “Henry” and “Dear Angelica,” opened in early 2015. “We’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, Oculus VP of content. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio.” Facebook plans to continue investing in experiential VR content from outside artists and developers. Continue reading Facebook to Shutter its Oculus Story Studio VR Content Unit

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

Unity Technologies CEO John Riccitiello drew a fresh picture of the XR industry in his keynote address at the Vision VR/AR Summit 2017 in Hollywood this week (extended reality — or XR — is an umbrella term that includes VR, AR and MR). Riccitiello admonished analysts for their overly exuberant prognostications and reactionary pessimism about the VR market. He projected that XR adoption and value calculations will exceed expectations in 2023 if three conditions are met: a price point below $1,000 for all the necessary hardware; truly mobile technology; and content that can be monetized across 100,000,000 devices, at minimum. Continue reading Unity CEO Reframes XR Discussion, Re-Energizes the Flock