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Debra KaufmanMay 4, 2017
To help advertisers better target millennial and Gen-Z audiences, The Walt Disney Company debuted the Disney Digital Network, a conglomeration of more than 300 social media channels and a wide range of content. Disney says the new Digital Network reaches an audience of more than one billion. The content includes everything from classic Disney characters to the new material emerging from Maker Studios. Disney Co/Op, an in-house branded content service, puts advertisers together with Disney digital creators for customized campaigns. Continue reading New Disney Digital Network Connects Advertisers, Millennials
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Debra KaufmanMay 3, 2017
As part of its plan to stream video 24/7 in its apps and on the desktop, Twitter inked deals with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation to produce or provide live-streaming content. The company has already produced more than 800 hours in Q1 2017. It did lose one video outlet: NFL Thursday Night Football games, which Twitter streamed last season but lost to Amazon this season. Among the new content, BuzzFeed will produce a news/current events program, to be streamed live on Twitter every morning. Continue reading Twitter Creates More Partnerships in Push for Live Streaming
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Debra KaufmanMay 2, 2017
Leading Internet platforms have announced separate plans to combat fake news, hoaxes and the spread of misinformation. A security team at Facebook acknowledged the social media giant was used as a platform for misinformation during the 2016 U.S. presidential election, and has debuted new measures to mitigate the threat. Google is tweaking its search engine to prevent fake news and hoaxes from appearing in its top results. Wikipedia founder Jimmy Wales has his own plan to counter the spread of fake news via a new website. Continue reading Facebook, Google, Wikipedia Take Steps to Fight Fake News
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Rob ScottApril 28, 2017
At NAB this week, Google introduced its latest VR camera, the Yi Halo, one year after partnering with Xiaomi-backed, Chinese action cam maker Yi Technology. The $17,000 spherical device, which uses Google’s cloud-based stitching system Jump for producing stereoscopic 360-degree videos, will be available this summer. The Yi Halo combines 16 4K action cams with an extra camera facing upwards. While Google unveiled Odyssey two years ago, featuring 16 GoPros, the rig has largely served as a test case. The Yi Halo, however, is commercially designed with feature improvements and multiple extras. Continue reading NAB 2017: Google Unveils the New $17K Yi Halo VR Camera
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Rob ScottApril 27, 2017
FCC chair Ajit Pai yesterday outlined his proposed changes to net neutrality rules and the federal regulation of ISPs. Pai is calling for high-speed Internet service to no longer be classified as a public utility, as a counter to policy approved under the Obama administration intended to treat the delivery of all online content equally. Pai’s proposal would lessen new rules and largely leave policing to the industry. He believes strict regulation of telecom, broadcast and cable companies is detrimental to business and innovation. However, his proposals will likely face resistance from companies and advocacy groups that fear such changes would result in broadband providers awarding unfair accommodations to specific news and video sites. Continue reading FCC Chair Unveils Sweeping Changes to Net Neutrality Rules
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Debra KaufmanApril 24, 2017
At NAB 2017, 360 Designs, newly located in Los Angeles, debuted its Flying EYE 4K live streaming VR drone, which links with its Breeze wireless transmission unit. Founder/chief executive Alx Klive reports that the system is available for order now, but will not ship for two months. Priced at $75,000, Flying EYE and Breeze are attracting the attention of aerial photography companies, broadcasters, automotive companies, VR production companies and, interestingly enough, other drone manufacturers. Continue reading NAB 2017: 360 Designs Debuts 4K Live Streaming VR Drone
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Debra KaufmanApril 21, 2017
Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras
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Debra KaufmanApril 21, 2017
At Facebook research unit Building 8, former Alphabet’s Regina Dugan is overseeing a project that will allow people to type using brain signals, the ultimate in hands-free smartphone communication. Dugan reports that, within a few years time, the system will be able to type 100 words per minute by monitoring the brain and without any implants. The technology may not require the person to think in letters. The same lab is also working on a way for people to hear through their skin.
Continue reading Facebook Develops Interface to Type Words via Brain Waves
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Rob ScottApril 21, 2017
After meeting with execs at Cisco, Facebook, Intel and Oracle to discuss future plans for net neutrality, FCC chair Ajit Pai believes tech companies are interested in finding “common ground.” Most Internet companies have expressed support for “net neutrality, saying the protections guard them from paying tolls to get their content in front of consumers,” reports The New York Times. “Pai said that he agreed with the broad principles of net neutrality but that the rules, created by the commission in 2015, went too far in restricting broadband providers.” Continue reading FCC Chair Discusses Net Neutrality Rules with Tech Industry
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Debra KaufmanApril 20, 2017
Bolstered by last summer’s breakout popularity of “Pokémon Go,” Facebook chief executive Mark Zuckerberg has shifted focus from VR to AR, which combines the real and digital worlds. At the annual F8 conference, he stated that Facebook will make its AR tools available to developers to create everything from custom masks to filters. Partners already include Nike, Electronic Arts and Warner Bros. The shift to AR puts Facebook in competition with its rival Snap’s Snapchat and Microsoft HoloLens. Continue reading Facebook Pursues App Ecosystem: AR Powered by Cameras
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Debra KaufmanApril 20, 2017
MasterCard just added its digital wallet MasterPass to Facebook Messenger, which will let consumers easily place online orders on the service. MasterPass is already available with FreshDirect and Subway, but is in its early stages of rollout. In related news, PayPal Holdings, which last year said would unveil its payment services on Facebook Messenger, will now unveil it on Alphabet’s Android Pay. Visa and MasterCard are also focused on expanding the consumer and merchant use of their digital wallets. Continue reading MasterCard Introduces Digital Wallet to Facebook Messenger
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Debra KaufmanApril 19, 2017
Slack came to life three years ago, out of a failed video game, and, as messaging software, combines rich data on how people use a product with information on how people feel about using it. When it debuted in 2014, word of mouth catapulted Slack to a value of $4 billion. Now, the private company has attracted competition from Microsoft, which last fall unveiled Teams, free to 85 million users of Office 365, and Facebook with its free collaboration tool Workplace. A smaller company, Atlassian, has also had success. Continue reading Slack Faces Off Against Bigger Competitors, Tweaks Software
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Rob ScottApril 17, 2017
An Ohio resident is accused of fatally shooting an elderly man in Cleveland yesterday after a 57-second video of the murder was shared via Facebook Live. Since its launch less than a year ago, Facebook Live “has provided an unedited look at police shootings, rape, torture, and enough suicides that Facebook will be integrating real-time suicide prevention tools into the platform,” reports Wired. However, this is “the first time a killer has streamed themselves committing a homicide,” raising “questions about the limits and responsibilities of a platform that has pledged to reflect humanity in its purest form.” Continue reading Facebook Faces Tough Questions After a Killer Shares Video
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Debra KaufmanApril 12, 2017
Facebook now counts more than 5 million active advertisers, of which 1 million — 75 percent outside the U.S. — signed on in the last seven months. E-commerce, media and entertainment, and retail are the most popular verticals. To make it easier for small and medium-sized businesses to advertise, Facebook introduced a new suite of tools. Within Ad Manager, one-click will reinstate high-performing ads. A new “studio” allows businesses to build ads via a mobile device, and Facebook also expanded its small business council. Continue reading Facebook’s 5 Million Advertisers Get New, More Robust Tools
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Debra KaufmanApril 10, 2017
Facebook has donated $14 million to the News Integrity Initiative, established by Craigslist founder Craig Newmark to combat fake news. The project, which will be headed by Jeff Jarvis, will run out of the City University of New York’s journalism school. The move is just one of Facebook’s recent efforts to combat fake news. The company has also hired former CNN anchor Campbell Brown to lead its new Facebook Journalism Project, partnered with fact-checking sites to tag fake news, and published tips on how to identify it. Continue reading Facebook Takes Additional Steps in Battle Against Fake News