Snap Inc. will open the doors to a new online store dedicated to expanding sales of its connected sunglasses. Spectacles.com launches just as the company’s New York City pop-up store closes, and anyone in the U.S. can buy a pair of Spectacles, priced at $130. At the same time, Snap’s founders will start marketing its upcoming IPO to mutual funds and hedge funds in London. Snap released Spectacles, its first hardware product, before filing for its IPO. They were initially sold in a handful of vending machines. Continue reading Snap Opens Online Store for Spectacles and Readies its IPO

Google technology incubator Jigsaw has released software designed to help Web publishers moderate the unruly comments on their sites. The software is called Perspective and it is available free of charge to publishers that apply for access. Jigsaw used machine learning to help train Perspective to identify toxic comments. Each comment is assigned a score, so that human moderators or even readers can filter out responses that score above a certain toxicity level. Perspective is part of Jigsaw’s Conversation AI initiative. The team wants to help foster more civil discourse and eradicate Internet trolls.  Continue reading Google Develops AI That Can Detect Hateful Internet Speech

A new report from rights organization Electronic Frontier Foundation (EFF) found that half of today’s Web’s traffic is now protected by encryption. The increased adoption of HTTPS is largely a result of efforts from big tech companies, like Google and Facebook, and an increased awareness of government surveillance. Google started factoring whether a website was on HTTPS or HTTP into its algorithm. WordPress, one of the biggest Web hosting providers, switched to HTTPS last year. Continue reading Half of Web Traffic Now Encrypted as Websites Adopt HTTPS

Verizon and Yahoo announced yesterday plans to move forward with the sale of Yahoo’s core Internet businesses. In the wake of major data breaches at Yahoo, the purchase price has been lowered by $350 million for a new deal valued at $4.48 billion. The companies plan to split future costs related to the data breaches. “The revised agreement,” notes The New York Times, “paves the way for the deal to proceed to a shareholder vote as early as April, although securities regulators are still assessing how Yahoo disclosed information about the breaches to investors.” Verizon is looking to compete with Facebook and Google in digital advertising and, according to The Wall Street Journal, plans to fold Yahoo’s ad tech and websites “into AOL, which Verizon acquired in 2015.” Continue reading Verizon to Pay $350 Million Less for Yahoo Internet Businesses

BuzzFeed has introduced a new feature that is intended to help readers understand ideas that differ from the views held in their network of friends. The “Outside Your Bubble” feature will appear at the bottom of BuzzFeed News articles and a staff member will curate content for the feature from social media platforms and other sources. Because of the algorithms behind social media and search results, many people are living in “filter bubbles,” where they are only exposed to ideas that are similar to their own. Continue reading BuzzFeed News Tries to Expose Readers to Outside Viewpoints

Messaging app WhatsApp has launched a new image-based Status feature that allows users to post a disappearing Status update, which erases after 24 hours just like Snapchat Stories. Facebook, which owns WhatsApp, has a pattern of integrating Snapchat-like features into its apps, such as Instagram and Facebook Messenger. With the new Status feature, a major departure for the text-based application, WhatsApp hopes to capitalize on the success of the format that Snapchat originated, which emphasizes videos and ephemeral content. Continue reading WhatsApp Introduces New Feature Emulating Snapchat Stories

Snap Inc. revealed that it expects to be valued at as much as $22.2 billion in its upcoming public offering. Share prices are expected to land between $14 and $16, the midpoint of which would value the company at $20.9 billion. All of these figures are significantly higher than the $16.5 billion Snap valued itself at in late 2016, and the final pricing of the new shares, and the company’s overall valuation, could still change. First Snap executives will launch a two-week tour of investors across the country. Continue reading Snap Inc. Preps for Public Offering, Embarks on Investors Tour

Facebook chief executive Mark Zuckerberg just released a 6,000 word document outlining the company’s new role in “social infrastructure,” to address terrorism, disease, climate change and other global woes. He suggested ways that the 13-year old company can work with governments, nonprofit organizations and other companies. Zuckerberg revealed that the company is building products and developing tools to fight the spread of fake news, and use AI to detect terrorism propaganda as well as promote global political engagement. Continue reading Facebook’s New Mission Statement Emphasizes Global Issues

Facebook will soon launch a TV app that will let users stream videos in their News Feed through set-top boxes including Apple TV and Amazon’s Fire TV, and smart TVs from Samsung. The move to a television app is evidence of Facebook’s new directive from chief executive Mark Zuckerberg to become a “video first” company, and positions the social network to compete for TV advertising dollars. Users can employ the TV app to watch Facebook videos on their living room TV sets, and Facebook is in discussions to provide access to other video content. Continue reading Facebook Readies TV App for Streaming Video Through STBs

Facebook is answering criticism from advertisers to provide more precise data about the reach of digital ads. The social network agreed to an audit of the audience measurements and other information that it provides to advertisers. Marketers pay based on the number of times an ad is viewed, but media companies count views differently based on whether the sound was on or if the viewer watched the entire ad. Advertisers are calling for ad platforms to increase transparency. Facebook will allow the Media Rating Council to conduct an audit of the data that the company reports to its advertisers. Continue reading Facebook Will Submit to Audit to Offer Ad Data Transparency

Facebook is doubling down on inking agreements with music industry publishers, labels and trade associations, with the goal of accessing user-generated videos that include songs and, ultimately, the labels’ own professionally produced videos. Facebook’s main rival is Google’s YouTube. From the music industry point of view, a deal with Facebook could bring substantial revenues from its 2 billion users and growing advertising division, as well as create a bargaining chip in negotiations with YouTube. Continue reading Facebook Negotiates with Music Industry Over Video Content

President Donald Trump’s frequent use of Twitter has increased that platform’s visibility. That is potentially drawing in new “passive, non-tweeting” users, which may, in turn, result in more much-needed advertising revenue. But even as usage increases, the company still struggles to burnish its financial profile. To improve its fortunes, Twitter says it plans to tweak its advertising strategies, focus more on video and expand its data licensing business, by which companies pay to mine billions of daily tweets. Continue reading Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

Yesterday we reported that Venice-based Snap Inc. — owner of the Snapchat app — had signed a 5-year deal for Google Cloud services valued at $2 billion. A revised version of its S-1 IPO filing, made public this morning, indicates that Snap is also planning to spend up to $1 billion on cloud support from Amazon Web Services. The deal was originally signed in 2016 and amended this week. According to Snap, it provides “redundant infrastructure support of our business operations,” and may lead the company toward investing in its “own infrastructure to better serve our customers.” Continue reading Snap to Spend $1B on Amazon Cloud Services Over 5 Years

This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity