Spotify has globally launched Blend, a two-party playlist generator designed for social listening. The feature allows both paid and free mobile users to tag-team song streams that can be shared across all platforms. Using the technology behind Spotify’s Family Mix and Duo Mix multi-person apps, this variation offers a twist; after creating a Blend participants receive a “taste match score” that reveals similarities and differences between the pair’s listening preferences and can compare their preferences to those of their friends. Continue reading Spotify Deploys ‘Blend’ Feature to Enable Sharing of Playlists

Spotify just debuted Group Sessions, a feature in beta testing for exclusive use of Premium subscribers. Group Sessions acts as a kind of “party mode” to allow two or more users in the same space to share control of the music being played in real time as well as contribute to a collaborative playlist for the group. The company points out that it is ideal for those quarantining together during the COVID-19 pandemic. Spotify anticipates the feature will now encourage more free users to convert to subscribers. Continue reading Spotify Rolls Out Premium Feature for Party Mode Streaming