Music streaming service SoundCloud has added a digital merch outpost, the SoundCloud Store, where select artists who have signed up for the paid Next Pro tier can design exclusive merchandise for their fans — “with minimal effort — letting them focus on their craft while driving meaningful revenue beyond streaming.” The items will be manufactured by SoundCloud, which is launching what it calls “the first edition” of the SoundCloud Store in the U.S., Canada and European Union. Only artists that own 100 percent of their merchandise rights are invited to apply to participate. Continue reading SoundCloud Helping Artists to Design for New Merch Stores

Warner Music Group has become the first major music label to adopt SoundCloud’s fan-powered royalties payout model. Launched last year, the model is designed around what the music streaming service calls “the fan economy,” enabling artists to engage directly with fans for more control and increased monetization opportunities. The audio distribution platform allows every artist to be paid “based on fan listening behavior on SoundCloud,” with subscription and advertising revenue “distributed among the artists [the fans] listen to, rather than being pooled under the traditional pro-rata model the music industry has been using for over a decade,” explains SoundCloud. Continue reading Warner Music Adopts SoundCloud’s Fan-Powered Royalties