Fashion lovers now have games designed just for them, including “Drest,” which debuted in 2019, the brainchild of former editor-in-chief of Harper’s Bazaar UK Lucy Yeomans. Louis Vuitton collaborated with Riot Games on prestige skins for the League of Legends World Championship Finals and Riot is now teaming with Japanese casual wear retailer UNIQLO. High-fashion outfits from Marc Jacobs and Valentino have appeared in the video game series “Animal Crossing.” Luxury fashion brands are increasingly drawn to partake in the game industry, which made $175 billion in 2020. Continue reading Fashion Industry Leverages Games, Apps and Virtual Shows

Amazon has opened a 46,000 square-foot photography studio in London that the company will use to add some 500,000 images of clothing to its sites every year. Amazon is looking to significantly ramp up fashion sales on Amazon.com and its other properties in the United Kingdom, France, Italy and Spain. Amazon added 100 new fashion brands to its platform last year, with plans to compete in Europe’s busy online market amongst heavy hitters such as Rocket Internet and LVMH as well as startups Net a Porter, ASOS and Farfetch. Continue reading Amazon Ramps Up Fashion Efforts with London Photo Studio