By
Paula ParisiNovember 25, 2024
Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery. Continue reading Tubi Introduces Short-Form Video Clips with Scenes Feature
By
Rob ScottNovember 7, 2024
Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform
By
Paula ParisiOctober 30, 2024
Consumers continue to let their affinity for FAST and AVOD television services be known. In the latest example, Samsung TV Plus has already attracted 88 million monthly active users worldwide. With growth springing largely from viewers in the 18-49 demographic, the service has become the most-used U.S. app on Samsung TVs. The metrics put it on par with other top competitors in the free ad-supported TV space: Roku, Tubi and Pluto TV. As it becomes a global content force, Samsung TV Plus continues to expand its global presence with recent launches in Singapore and the Philippines, with Thailand soon to come. Continue reading FAST: Samsung TV Plus Touts 88 Million Monthly Active Users
By
Rob ScottOctober 24, 2024
Sports streamer FuboTV has launched new premium options from services including Paramount+, Showtime, FanDuel and NBA without the need for a basic Fubo subscription. FanDuel Sports Network (formerly Bally Sports Network) will be available in Fubo’s Pro base plan while Paramount+ With Showtime and NBA League Pass will be offered as add-on channel packages. In addition, the Fubo Free collection of nearly 200 FAST channels will be available to subscribers of the new standalone packages. Fubo “aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel.” Continue reading Fubo Now Offers Standalone Premium Subscription Services
By
Paula ParisiOctober 14, 2024
DirecTV is launching a free ad-supported streaming TV platform, MyFree DirecTV, available November 15. At launch, the FAST service will provide viewers with curated content and what DirecTV promises will be “an extensive on-demand library.” Additional channels are slated to join the MyFree DirecTV platform starting in 2025. The service will be offered nationwide via online, mobile and on select smart TVs and streaming devices. The company cites FAST’s earning potential, “generating nearly $8 billion in the U.S. alone this year” as viewers enjoy a free ride amidst escalating subscription fees. Continue reading MyFree DirecTV: FAST Platform Slated to Launch Next Month
By
Paula ParisiOctober 9, 2024
Freely, the free UK streaming service broadcasters collectively launched in April, has gained a foothold on smart TVs that run Amazon’s Fire TV OS. Backed by the BBC, ITV, Channel 4 and Channel 5, Freely combines free live linear channels with on-demand content in an ad-supported streaming environment. Since those broadcasters must, by government charter, offer “programming beneficial to the public interest,” there has been concern around keeping them relevant and accessible in the streaming era. The deal between Freely and a tech giant with a popular OS is seen as a big win. Continue reading Amazon Fire TVs to Carry Freely Streaming in the UK This Fall
By
Paula ParisiAugust 9, 2024
News organization CNN has launched a new FAST channel called CNN Originals with a focus on long-form content. It debuted in the U.S. this week — available on the web, connected TV devices and mobile apps through Amazon’s Freevee, Prime Video and Fire TV as well as Plex (with availability on more platforms to come). The service draws from the CNN Originals library, which includes series from notable personalities such as Anthony Bourdain, Christiane Amanpour and Dr. Sanjay Gupta. The launch coincides with a new six-episode travel series that will alternate celebrity hosts including Alan Cumming, Billy Porter, Octavia Spencer and Questlove. Continue reading CNN Originals: New Channel Is Delivering Long-Form Content
By
Paula ParisiAugust 9, 2024
The Roku Sports Channel is a new 24/7 FAST channel launching Monday. Combining all the Roku premium sports offerings into “a dedicated, one-click, lean-back experience,” it will feature live Major League Baseball games with the MLB Sunday Leadoff game, Emmy-nominated talk show “The Rich Eisen Show,” NFL program “GMFB: Overtime,” live Formula E races, and sports-themed Roku Originals like “NFL Draft: The Pick Is In,” “WWE: Next Gen,” and “Fight Inc: Inside the UFC.” The channel will also feature exclusive partner content, such as classic boxing matches from Top Rank and combat competitions from Swerve Sports. Continue reading Roku Launching Dedicated FAST Sports Channel Next Week
By
Paula ParisiJuly 23, 2024
Altice USA has launched a new Internet package for its Optimum Stream platform. Called Entertainment TV, the virtual MVPD service offers premium entertainment content for $30 per month. The move comes as Altice says Optimum is further expanding its Optimum Stream product offering to homes in the U.S., including in Arkansas, Arizona, Louisiana, North Carolina and Texas. Optimum Stream was previously available only to Optimum Internet customers in New York, New Jersey and Connecticut. Optimum Stream debuted in 2021, targeting consumers without linear TV who would be interested in subscribing to a broadband service for $5 per month. Continue reading Altice USA Bows Entertainment TV Internet Streaming Service
By
Paula ParisiJuly 3, 2024
Fox Corporation’s ad-supported video-on-demand streaming service Tubi is launching in the United Kingdom with a content library of 20,000 movies and TV shows. With almost 80 million monthly active users, Tubi has grown quickly in the U.S. since its debut on the Nielsen Gauge just over a year ago and it is exporting the formula overseas. The new UK service will rely primarily on content from companies including Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment, as well Tubi Originals, arthouse fare and films from Bollywood and Nigeria, known as “Nollywood.” Continue reading Fox Streamer Tubi Seeks to Replicate its U.S. Success in UK
By
Paula ParisiJune 12, 2024
Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Continue reading Google TV Network is Alphabet’s New In-Stream Ad Platform
By
Paula ParisiJune 10, 2024
Nielsen will begin measuring the performance of Lionsgate‘s MovieSphere channel (available on 18 streaming platforms), making it the first major FAST service to get a deep dive regularly disseminated to clients by the analytics firm. Nielsen also collects data from Roku, Peacock, Pluto and Tubi, compiling them as part of the macro view in its monthly trends report “The Gauge.” Detailed MovieSphere data will now be collected and distributed to Nielsen’s ad buyer clients along with the material they receive for traditional networks. Lionsgate launched MovieSphere in 2020, serving-up free movies in AVOD and linear formats. Continue reading MovieSphere Is First Major FAST Channel Measured by Nielsen
By
Paula ParisiMay 9, 2024
Fox Corporation’s FAST service Tubi has launched a development hub for aspiring filmmakers called Stubios — “a fan-fueled studio” that promises to “put the power to greenlight content” in the hands of fans via this non-traditional feeder system for diverse talent. Working with actress-producer Issa Rae’s ColorCreative management company, Stubios is television’s take on UGC and the social media influencer pipeline, a path for trending creatives “to find success in Hollywood,” according to Fox. “Stubiorunners,” as creatives accepted into the program are called, will have the ability to get audience feedback on “everything from casting to key art.” Continue reading Tubi Development Hub ‘Stubios’ Lets Fans Greenlight Content
By
ETCentric StaffApril 19, 2024
Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year
By
ETCentric StaffApril 18, 2024
Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee