After hinting for months that it might introduce commercial breaks inside live video streams, Facebook has started testing this concept with some of its top publishers. This marks the first time the company has served ads directly from inside videos, and follows on the heels of its new policy of paying some publishers and digital influencers to post video. The payments provide a financial incentive to post on Facebook since the platform so far lacks an advertising model that could generate shared revenue. Continue reading Facebook Live Tests Mid-Roll Ads as Potential Revenue Model

Justin Lin, who directed four films from the “Fast and Furious” franchise, has been collaborating with Google on a mobile movie project. “Help,” Lin’s five-minute short intended for mobile phones, is being released at the Google I/O developer conference this week. The film tells the story of an alien attack on Los Angeles. It is distributed via a mobile app that enables viewers to explore multiple angles by moving the phone around. Google also recently teamed with animation legend Glen Keane on three animated shorts. Continue reading Google Teams with Director to Create Mobile Spherical Videos

“Furious 7,” the latest installment in the “Fast and Furious” franchise, broke box office records last weekend, and that’s not even counting the people who watched the movie at home. From Thursday to Monday, the film had been illegally downloaded 2.59 million times on torrent networks. Meanwhile, fans could legally stream the movie on PRIMA, a streaming set-top box. For the luxury of streaming movies opening weekend, PRIMA users would have to shell out $500 for the 24-hour rental. Continue reading Pirates and the Wealthy Watching Theatrical Releases at Home