When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

Social media platform Facebook celebrated its 10th anniversary this week. Pew Research Center reports that 57 percent of American adults and 73 percent of teens 12-17 currently use Facebook, with adult use on the rise. According to Pew, 64 percent of adult users visit the site daily, up from 51 percent in 2010. And while teens’ relationship with Facebook may be complicated and evolving, Pew notes that younger users are not abandoning the site, as some reports have recently suggested. Continue reading Facebook Turns 10 This Week: Pew Releases Survey Results