On Monday, AMC began an advertising campaign within Snapchat for its much-hyped new series “Preacher,” with the intent of drawing in younger viewers. The new series’ first five minutes will be featured on Snapchat’s Discover section, and marks the first time that an extended clip of a network TV show will be available on the social platform. After a 24-period of exclusivity on Snapchat, the clip will be released to other platforms. It will continue to run on Snapchat for six more days. “Preacher” debuts May 22. Continue reading AMC Takes New Approach to Promoting Series on Snapchat

As more consumers are cutting the cord and watching broadcast and cable TV shows via Netflix, Amazon and Hulu, network executives are rethinking their deals with those streaming services. They’re especially eyeing contracts with Netflix, which pays a flat fee, doesn’t have advertising and has upped its production of original content. Just how volatile the field is was reflected in an August sell-off of media stocks during which entertainment companies lost over $60 billion in value in two days. Continue reading Cord-Cutting Trend Spurs Hollywood to Tweak Netflix Deals