Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Earlier this week, we reported that for more than a year Facebook has been quietly working on a service called Reader that could essentially become a newspaper for mobile devices. As Google retires its RSS news reader on Monday, Facebook Reader could become an opportunity for the social giant to increase engagement and create a viable ad channel. However, there is a question regarding whether Facebook can offer a mobile app that competes with existing readers. Continue reading Will a Facebook News Reader Fill the Void Left by Google?

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts