Deezer, the Paris-based music streamer, has teamed with TikTok to let users share songs, playlists and listening data on the mobile video platform. Listening stats from “My Deezer Month” and “My Deezer Year” can now be shared straight to TikTok. The move expands a relationship TikTok initiated last year when it added Deezer to its “Add to Music” program. The collaboration gives Deezer, which claims 9.6 million subs, broader reach while providing TikTok users a way to connect over shared interests. Also this month, Deezer added a protocol that allows music to be shared on other streaming music platforms. Continue reading Deezer Partners with TikTok to Let Fans Share Music and Data

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

On Tuesday, Fox Broadcasting announced it will take the YouTube channel WIGS under its wing. Conceived as a channel for female-friendly dramas on the Web, Fox is set to help sell ads on the channel and will distribute its videos to more viewers. Additionally, WIGS will partly serve as an idea incubator for Fox, with the hope that some programs will evolve into prime time dramas. Continue reading Fox Partners with WIGS, Female-Friendly YouTube Channel