Some theaters and performance groups are setting aside “tweet seats,” special sections for patrons to live-tweet during performances.
Rick Dildine, a theater festival director in St. Louis, says tweet seats have “become a national trend.”
“Coast to coast, theaters are experimenting with how to use ‘tweet seats’ effectively,” he explains. “The arts are evolving right now, they are participatory… Social media is a tool we rely on, and we have been unafraid to experiment with it.”
Some have placed tweet seats in the back row of theaters to minimize disruption, while others (including Carnegie Hall in NYC and the Kennedy Center in DC), “have not tried tweet seats and expect audience members not to access their phones during performances,” reports USA Today.
The article cites some interesting success stories of performances incorporating tweet seats, including a recent example involving the Cincinnati Symphony Orchestra (CSO). “Tweeting the CSO’s performance was like attending a members-only social event in the midst of a traditionally formal setting,” said tweeter Jennifer Nissenbaum. “I could communicate openly about my reactions to the music, musicians and conductor — without speaking a word. Plus, I had the opportunity to engage others, and get their reactions to the performance.”
Early reviews to Martin Scorsese’s “Hugo” — the director’s first foray into 3D production — are so enthusiastic that Steve Pond at TheWrap suggests, “it left one question lingering in the air: Has Scorsese just saved 3D?”
Pond was reacting to an early screening of the unfinished film at this week’s New York Film Festival, after which attendees raved about the experience. Katey Rich at CinemaBlend described it as, “probably the most gorgeous live-action 3D film ever made.”
Prior to the screening, the noted director explained that his film was not quite completed and would still require additional work with color correction, visual effects, music and sound.
That didn’t seem to deter a flood of positive reactions tweeted immediately following the screening. For example: “Hugo is outstanding. 1st film where 3D is a vital organ of the overall narrative. Brilliant and at its heart, profound.” Another: “In Hugo, Scorsese experiments w/ 3D the way Melies pioneered SFX. The simple first 1/3rd is a showcase for the power of visual storytelling.”
YouTube announced that it will live stream two music festivals — Lollapalooza in August and Austin City Limits in September — in a deal with sponsors Dell and AMD.
Two free streams will be offered for each concert — one for live performances, and the other for backstage content and interviews.
The popular video site is teaming up with producer C3 Presents for the festivals. YouTube says it has no interest in producing these events and prefers working with partners.
AMD says this is a way to efficiently reach the under 30 crowd. While they didn’t disclose the dollar amount for the sponsorship, AMD described the deal with YouTube as “significant.”
YouTube’s front page attracts a daily viewership of 50 million in the U.S.
