Amazon first indicated its ambition to put Alexa into cars several years ago, and in 2018 introduced Echo Auto, designed to be integrated into vehicle entertainment systems. Since then, Audi and BMW began selling some models that incorporate the company’s digital assistant. But Amazon faces stiff competition from Apple and Google, which have already made inroads, and some vehicle manufacturers are loath to adopt third-party technology. Although Amazon won’t generate much revenue initially in the auto market, the company believes that opportunities will grow much larger in the future. Continue reading Amazon Ramps Up Efforts to Bring Alexa to More Vehicles