Vevo is launching a live talk show format that streams across Facebook, Twitter, YouTube, Vevo.com and Vevo’s mobile apps. Vevo Live includes artist interviews, a studio audience, and interaction with streaming viewers via text chat. The concept evolved from the Vevo Party app, developed during an internal company hackathon last year to enable users to chat while watching the same videos, and eventually became Watch Party. After initial success with its audience, and interest by artists who began hosting their own Watch Parties, the company created Vevo Live. Last week, a Fifth Harmony Vevo Live show attracted more than 3 million viewers across social platforms. Continue reading Vevo Brings New Live Talk Show Format to Social Platforms

Teenager Shawn Mendes’ first album was number one on the iTunes Top Albums chart only 37 minutes after its debut Sunday night. He was first discovered on video sharing service Vine, posting six-second clips of his covers of pop songs. With the help of his 1.5 million Twitter followers and 2.9 million Vine followers, his EP hit the top of the chart, his single “Life of the Party” debuted as No. 24 on Billboard’s Top 100 Chart, and the hashtag #ShawnToNumber1 was trending on Twitter. Continue reading Music: Fifteen-Year-Old Vine Star Tops iTunes Album Charts