A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

Key media organizations have announced the launch of the Joint Task Force on File Formats and Media Interoperability, which plans to work with manufacturers, broadcasters, ad agencies, standards organizations and trade associations to develop greater efficiencies and cost savings for the exchange of file-based content. The initial focus will be to collect and analyze requirements for a machine-generated and readable file interchange and delivery spec for the media industry. Continue reading Task Force on File Formats and Media Interoperability Launches

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities. Continue reading HPA Tech Retreat: Panel Ponders New Era of Post Production