Dolby plans to introduce a surround sound experience for tablets and smartphones. During last month’s Mobile World Congress in Barcelona, the company detailed how algorithms running on an audio processor chip or ARM processor core could simulate Atmos-like surround sound by essentially tricking the user’s brain into thinking the audio is 3D. While it is not clear when the tech might become available to consumers, Dolby says the first iteration will be ready for hardware partners by the end of this year. Continue reading Dolby Wants to Bring Atmos Surround Sound to Mobile Devices

During the NAB show in Las Vegas in two weeks, Panasonic plans to preview a newly developed 4K version of its VariCam digital camera. The Varicam 35 — designed for film, TV production and live event coverage — will feature a new super 35mm MOS image sensor that supports 4096 x 2160 using Panasonic’s AVC-Ultra codecs for 4K. The company says the camera, scheduled for fall availability, offers 4K, 2K and HD capture, in addition to 4K RAW output. Continue reading NAB: Panasonic to Preview 4K VariCam with New Image Sensor

In a blog post yesterday, Netflix CEO Reed Hastings said that broadband providers should be required to connect their networks to major content providers (including Netflix) free of charge. Hastings issued a call for new rules that would prevent broadband providers like Comcast from charging content companies fees to connect directly to their networks (a practice referred to as “paid interconnection” or “paid peering”). Netflix recently struck such a deal with Comcast to improve its video service for subscribers. Continue reading Netflix CEO: Broadband Companies Should Interconnect for Free

Walt Disney Studios’ experimental live action 3D film “Make/Believe” will be shown at NAB in Las Vegas next month. Currently in the final stages of post production, the 10-minute 3D short was shot with a new trifocal camera system. “Make/Believe” was produced by German research institute Fraunhofer HHI with Disney and Berlin firm Real Life Films using Fraunhofer’s hybrid camera system and software. The film will be shown in the Fraunhofer booth at NAB. Continue reading NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Sony has plans to offer original series through its PlayStation gaming console, in an effort to expand its media offerings beyond video games. The move is separate from the company’s planned online pay TV service, and part of a larger push to broaden the appeal of the device in the living room. PlayStation users already have access to streaming services and digital downloads of TV shows and movies. The first original will be a one-hour supernatural drama series called “Powers,” produced by Sony Pictures Television. Continue reading Sony Plans Original TV Series for PlayStation Gaming Console

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

The long-rumored Amazon set-top box, an expected rival to Roku and Apple TV, is reportedly going to be produced by Lab126 and take the form of a dongle or stick similar to Google’s Chromecast. Amazon’s device could also compete with game consoles such as the Xbox and PlayStation, as it is expected to support streaming for full PC game titles. Streaming games could provide Amazon with a competitive advantage over rivals in the STB space and, if bundled as an Amazon Prime member benefit, could help justify its subscription cost increase. Continue reading Amazon STB Expected to Be a Dongle That Also Streams Games

In a ceremony at the Ray Stark Theater on USC’s Cinematic Arts campus last Thursday, Dean Elizabeth Daley joined George Lucas in welcoming three USC film professors to their new endowed chairs. Made possible by a generous gift from Lucas, the three new chairs — The Sergei Eisenstein Endowed Chair for Cinematic Design, the George Mélies Endowed Chair in Visual Effects, and the William Cameron Menzies Endowed Chair in Production Design — are now held by Bruce Block, Michael Funk, and Alex McDowell respectively. Continue reading USC Cinematic Arts Professors Installed in New Endowed Chairs

Prime Focus Technologies (PFT) has agreed to acquire DAX in a deal valued at nearly $12.5 million. PFT is known for CLEAR, its cloud-based content and workflow management platform, while Culver City-based DAX develops media asset management applications and cloud-based production software, including the Emmy-winning Digital Dailies. DAX is actively engaged in the ETC’s Cloud Project, sharing both expertise and development resources. Continue reading Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

Journalist and ETCentric community member Adrian Pennington published a story last week regarding the need for global UHD standards, which included comments by Pixel Power CTO Nick Wright. “The staggered introduction of Ultra HD 4K production, distribution and display equipment risks fragmenting the market, adding unnecessary cost and yet again ending any chance of fielding a single, worldwide television standard,” writes Adrian. “The issue is causing concern among many manufacturers.” Continue reading CE Manufacturers Concerned Over Lack of Global 4K Standards

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

Legendary musician Neil Young, the featured speaker on the eve of South by Southwest Music, introduced PonoMusic, his new high resolution audio ecosystem, to a capacity crowd in Austin, Texas. Only four hours earlier, he launched a Kickstarter crowdfunding campaign, which raised more than 50 percent of its fundraising goal before he appeared onstage. The mission of PonoMusic is to bring the highest-quality music to discerning consumers who want to experience music the way the artists intended. Continue reading SXSW: Neil Young Launches Kickstarter Campaign for PonoMusic

Disney has signed a multiyear deal with Shanghai Media Group that will have writers in the U.S. collaborate with Chinese writers and filmmakers to develop Disney-branded movies that incorporate Chinese themes. The partnership will also expand training opportunities between the creative teams of both countries. Meanwhile, film producer Robert Simonds is forming a new movie studio that intends to meet the growing needs of China and self-distribute the types of films that have been displaced by summer blockbusters. Continue reading Disney Teams with Shanghai Media, Producer Forms New Studio

Great Britain struck a major deal with Germany at the CeBIT 2014 trade fair to co-develop a 5G Internet service fast enough to download a movie in less than a second. German and British universities will work together on the project. Speaking at the tech summit in Hannover, Germany, British Prime Minister David Cameron said that his country risks being left behind if it does not develop ultra-fast broadband. He also announced a major investment in a grant fund and research and development for the Internet of Things. Continue reading CeBIT 2014: Germany and Britain Plan to Develop 5G Broadband