Crowdsourcing: FilmFunds Wants You to Greenlight Film and TV Projects
By Dennis Kuba
September 9, 2011
September 9, 2011
- FilmFunds, a new venture launching this week at the Toronto International Film Festival, will use a crowdsourcing approach to help determine whether a film or TV show would draw an audience.
- FilmFunds’ test group of some 60 million moviegoers will review synopses, trailers, artwork and other marketing materials and vote whether to “Like” a project. The results can help put a project into production and get it completed, distributed and marketed.
- According to Variety: “Site divides projects into three categories — materials of projects members can help put into production, completed projects member votes can help get finished or distributed, and a marketing portal where studio pics can gain support and members can recruit friends and pre-sell tickets through websites like Fandango.”
- A FilmFunds mobile app provides more information after a user takes a snapshot of a poster, trailer or film title.
- The article also references Emotional ID, which “translates real-time facial reactions and emotions during test previews into measurable results.”
- The FilmFunds site allows users to enter as a Filmmaker (“Get your projects seen and potentially produced”) or a Fan (“Promote projects and interact with filmmakers”).
- According to the site: “FilmFunds enables you to choose what you want to see and then we get it made. Our connections in the industry finalize deals but your vote is the catalyst. The more you participate the bigger the rewards. A few ‘suits’ used to call all the shots. FilmFunds puts YOU in charge. We’re just here to help!”