By
Paula ParisiNovember 21, 2024
After more than a decade, Apple has released Final Cut Pro 11, its first major update to the non-linear editing app. New features include AI-powered masking, spatial video editing for projects destined for the Apple Vision Pro and the ability to generate captions directly in the timeline, as well as some general workflow improvements. Final Cut Pro 11 is free for current users while newbies will pay $299 for a one-time purchase. Improvements have also been made to Final Cut Pro for iPad and Final Cut Camera, adding new creative options across Mac, iPad and iPhone. Continue reading Apple Final Cut Pro 11 Adds AI Features Powered by M Chips
By
ETCentric StaffFebruary 9, 2024
Apple has released MGIE, an open-source AI model that edits images using natural language instructions. MGIE, short for MLLM-Guided Image Editing, can also modify and optimize images. Developed in conjunction with University of California Santa Barbara, MGIE is Apple’s first AI model. The multimodal MGIE, which understands text and image input, also crops, resizes, flips, and adds filters based on text instructions using what Apple says is an easier instruction set than other AI editing programs, and is simpler and faster than learning a traditional program, like Apple’s own Final Cut Pro. Continue reading Apple Launches Open-Source Language-Based Image Editor
By
Paula ParisiJanuary 31, 2023
Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset
By
Paula ParisiApril 22, 2022
An international group of more than 100 television and movie production professionals has petitioned Apple CEO Tim Cook with an open letter requesting improvements to make the company’s Final Cut Pro video editing software more commercially viable. Although generally capable of professional execution and apparently fun to use — qualities that have made it popular among individual creators, amateur and pro alike — Final Cut lacks collaborative features and general awareness among industry decision-makers, signatories say. Posted Tuesday on the eve of the NAB Show using GoPetition, Apple has not yet responded to the communique. Continue reading Film and TV Professionals Request an Improved Final Cut Pro
By
Paula ParisiOctober 20, 2021
Apple unveiled the long-awaited upgrade to its MacBook Pro, which comes in 14- and 16-inch display configurations with mini-LED screens (what the company calls Liquid Retina XDR). The new laptops are powered by Apple’s homegrown M1 Pro and M1 Max chips, which the company calls “the first pro chips designed for the Mac.” Improvements such as stronger battery life, ports galore and eradication of the dreaded Touch Bar have been largely well-received by Mac bloggers. Apple says the 32 GPU cores on the M1 Max provide power that rivals the Nvidia RTX 3080 high-end gaming class laptop chip. The 14-inch model starts at $1,999 and the 16-inch at $2,499. Continue reading Apple Turbo-Charges MacBook Pro with M1 Pro, Max Chips
By
Debra KaufmanAugust 25, 2021
Adobe is purchasing cloud-based video collaboration platform Frame.io for $1.275 billion in a deal expected to close in Q4 2021, which ends in late November. Frame.io co-founder and chief executive Emery Wells and co-founder John Traver will join Adobe, with Wells leading the Frame.io team and reporting to Adobe chief product officer Scott Belsky, who is also executive vice president of Adobe Creative Cloud. Adobe will integrate the company’s review-and-approval functionality with Premiere Pro, After Effects, Photoshop, Illustrator and “other Adobe Creative Cloud applications.” Continue reading Adobe Is Buying Collaborative Video Software Firm Frame.io
By
Debra KaufmanJune 23, 2020
At its Worldwide Developers Conference (WWDC) this week, Apple revealed that after years of development, it’s ready to replace Intel’s chips with its own custom-made ARM processors. Apple will be able to customize its circuitry for AI, 3D image rendering and other specific uses, with a focus on powerful, energy-efficient processors. The company expects its migration to silicon to take about two years, with its first ARM-based Macs shipping later this year. It will continue to ship Intel-based Macs in the short term and says it plans years of support for Macs with Intel processors. Continue reading Apple Confirms Transition From Intel Chips to Its Own Design
By
Debra KaufmanJune 26, 2017
At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content
By
Debra KaufmanJune 5, 2017
At Cine Gear Expo on the Paramount Pictures lot, Canon unveiled the much-anticipated Canon EOS C200 and Canon EOS C200B Digital Cinema Cameras, the latest in its EOS digital cinema line. Key new features are two 4K video formats, Canon’s Cinema RAW Light and MP4, targeting HDR productions. The cameras also have a dual DIGIC DV6 image processing system, which was developed for these cameras as well as Canon’s Dual Pixel CMOS AF system. Both cameras are slated to deliver in August 2017. Continue reading Canon Announces New Cameras in EOS Digital Cinema Line
By
Phil LelyveldApril 25, 2016
Two companies at last week’s NAB Show, Sphericam and Liquid Cinema, are making interesting contributions to the advancement of VR Cinema. Sphericam is preparing to launch a 6-sensor, 4-microphone spherical camera the size of a baseball into the prosumer market. The camera can internally stitch at 30 fps and, with an attached PC, output 60 fps live video. Liquid Cinema has developed a comprehensive yet simple-to-use software package for editing VR footage, adding effects, and, most interestingly, re-establishing the director’s intent for where viewers should look at cut-points within the video. Continue reading NAB 2016: Sphericam and Liquid Cinema Look to Advance VR
By
Rob ScottJanuary 10, 2016
Livestream announced a new product at CES called the Movi that helps budget-conscious videographers create the illusion that they have been shooting with multiple cameras instead of a single pocket-sized device. The product is designed for those shooting footage that can quickly appear dull when there is only a single viewpoint, such as a concert, school play, press conference or sporting event. Livestream will launch Movi as its own brand. Although it will integrate with the current livestreaming services, users can also simply record their video and share at a later time. Continue reading CES: Livestream Debuts the Movi, its First Consumer Camera