Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Info Sharing: Companies on the Verge of Becoming More Open?

Lee Lanselle of Entertainment Development Group and AsiaParks Partners Limited forwarded us a write-up from The New York Times regarding how the information-sharing habits of open source software may soon become a standard in other parts of business. Many companies are discovering the benefits of exposing things once kept secret to a larger population. The pursuit of efficiency, speed and positive change may soon even lead to companies sharing information among competitors. Continue reading Info Sharing: Companies on the Verge of Becoming More Open?

Pandora Lawsuit Could Impact Music Industry’s Royalty Model

For the past 73 years, the Justice Department has governed licensing organizations ASCAP and BMI to ensure songwriters receive fair royalty rates when their songs are played. Now Pandora is taking on ASCAP in a trial over royalty payments that is being carefully followed by the publishing industry. Music publishers including Sony/ATV and Universal are calling for an overhaul of the system, while tech firms are claiming that publishers are attempting to skirt federal rules designed to protect them.

Continue reading Pandora Lawsuit Could Impact Music Industry’s Royalty Model

Comcast to Acquire Time Warner Cable in $45.2 Billion Deal

Comcast Corp. has agreed to purchase Time Warner Cable in an all-stock deal worth about $45.2 billion, in a move that will combine the top two U.S. cable operators. The boards of both companies have approved the proposed deal. The announcement likely marks the conclusion of an eight-month takeover battle waged by cable operator Charter Communications and its largest shareholder, Liberty Media. However, the proposed transaction is expected to face lengthy regulatory review. Continue reading Comcast to Acquire Time Warner Cable in $45.2 Billion Deal

California Looks to Boost Tax Breaks for Film & TV Production

In response to the mounting competition California currently faces from nearly 40 states that offer financial incentives for TV and film production, Democratic State Assemblyman Raul Bocanegra plans to introduce new legislation this month designed to keep production in California. The proposed legislation would increase the state’s $100 million annual budget for TV and film tax incentives. Additionally, it would expand productions eligible for tax credits to include big budget films and network series. Continue reading California Looks to Boost Tax Breaks for Film & TV Production

Big Brands Respond to Value of Facebook Advertising Tools

Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools

Increasing Number of Sundance Films are Being Crowdfunded

Of the 140-plus films in this year’s Sundance Film Festival, 26 of them were crowdfunded through Kickstarter and Indiegogo. Zach Braff’s “Wish I Was Here” was one such film, which raised funds from more than 47,000 fans to make up part of its $5 million budget. Some question what kind of impact crowdsourcing might have on sales and distribution, but many filmmakers insist it’s a great way to raise awareness and interest in their productions. Continue reading Increasing Number of Sundance Films are Being Crowdfunded

Vimeo Looks to Crowdfunding Sites for its On Demand Platform

Content licensing has seen a paradigm shift with the iTunes Store and emerging online alternatives for distribution. Now Vimeo, largely touted as a competitor to YouTube, has announced a program to help indie filmmakers market their films if they have raised at least $10,000 from crowdfunding sites. Vimeo searches for movies to license, and offers creators free Pro accounts and promotion financing, in exchange for the movies being made available on its paid distribution platform Vimeo On Demand.

Continue reading Vimeo Looks to Crowdfunding Sites for its On Demand Platform

Charter Continues Pursuit of Time Warner Cable with New Bid

Charter Communications went public on Monday with its latest bid for Time Warner Cable. The $37.4 billion cash-and-stock proposal, submitted via letter from Charter CEO Tom Rutledge to TWC Chief Rob Marcus, follows three private offers submitted since June that have all been turned down by the nation’s second-largest cable company. TWC rejected the bid as “grossly inadequate.” Rutledge said Charter, the fourth largest cable operator, has no plans to increase the offer. Continue reading Charter Continues Pursuit of Time Warner Cable with New Bid

Netflix Tests Subscription Model Based on Number of Users

Netflix is testing a new pricing model with some of its new customers that provides streaming access to as many as four screens simultaneously, allowing household members to view different shows at the same time. Pricing ranges from $6.99 to $11.99 per month. The approach offers more ways to watch content, similar to how cable providers rent multiple set-top boxes. Netflix may also be looking for ways to curb account sharing. If successful, the new pricing could be expanded to additional customers. Continue reading Netflix Tests Subscription Model Based on Number of Users

Spotify Launches New Online Portal for Musicians and Managers

Spotify launched “Spotify for Artists” this week, a new website designed primarily for musicians and music managers. In an effort to quell industry critics, the site provides details regarding how the Spotify business model works, how the company calculates payouts for musicians, and how much the artists can expect to earn as the company expands. Spotify is also opening up its analytics for free, and has made e-commerce partnerships that incorporate merchandising. Continue reading Spotify Launches New Online Portal for Musicians and Managers

Google Unveils New Prepaid Debit Card Using Google Wallet

Google is now offering a prepaid debit card that can be used in stores and at ATMs. Using Google Wallet, consumers will be able to access funds just like they would with a regular debit card. The Wallet Card will be accepted wherever MasterCard is accepted, and is free without any monthly fees. The card will also provide Google with consumer information like what was purchased and for how much — even the name and address of the consumer would be recorded. Continue reading Google Unveils New Prepaid Debit Card Using Google Wallet

Twitter Numbers Skyrocket on New York Stock Exchange Debut

It seems that Wall Street loves Twitter. The company set an initial public offering price of $26 late Wednesday, only to see the stock close its first trading day up 73 percent at $44.90 a share, with a session high of over $50. The rocketing IPO set co-founder Evan Williams’ stock value at $2.9 billion and co-founder Jack Dorsey’s at $1.2 billion. CEO Dick Costolo’s stock is now worth $384 million. At about $45 per share, the company is valued at $24.4 billion. Continue reading Twitter Numbers Skyrocket on New York Stock Exchange Debut

Nintendo: Handheld Gaming Strong, Losing Money with Wii U

Gaming company Nintendo released its financial results for the last three months, and the numbers are not promising. Although hardware sales have increased and handheld gaming is experiencing growth, the company has still recorded a loss. As a result of price cuts in the middle of the year, 300,000 more Wii U users have been added, but the company is still far from its goal of 9 million consoles by March 2014. At present, 3.91 million units have been sold total. Continue reading Nintendo: Handheld Gaming Strong, Losing Money with Wii U

Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

According to Twitter’s regulatory filing, the company is looking to raise up to $1.4 billion in its initial public offering with a share-price range of $17 to $20. That would value the social network at about $9.4 billion to $11.1 billion, considerably less than earlier estimates that placed it as high as $16 billion. The modest valuation suggests that the company hopes to avoid the backlash Facebook experienced with its aggressive IPO. The approach could help Twitter win investors who are wary of the network’s mobile business model. Continue reading Twitter Plays it Safe with Modest IPO, Aims to Sway Investors