The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults

Two months from now, the Buffer Festival in Toronto plans to bring some of the more compelling YouTube content to the big screen. The festival will be held November 8-10 at several theaters throughout Toronto, such as TIFF Bell Lightbox, Scotiabank Theatre, Glenn Gould Studio and the Jane Mallett Theatre. While YouTube content has been included in other film festivals before, there has never been a festival solely dedicated to the video site’s content and its creators. Continue reading Buffer Festival in Toronto Will Showcase YouTube Content