After inking a deal in May 2015 with Universal Parks & Resorts, a unit of Comcast NBCUniversal, the two companies are finally revealing details of how that partnership would play out at three Universal Studios theme parks. Configured as a park-within-a-park, Nintendo videogame characters will star at rides, restaurants and other forms of entertainment. Dubbing the setting “expansive, immersive and interactive,” Nintendo and Comcast say the new attractions will open in the coming years at Orlando, Los Angeles and Osaka, Japan. Continue reading Nintendo, Comcast Reveal Details of Universal Park Alliance

Nintendo added $7 billion in market value since debuting “Pokémon GO,” its location-based, augmented reality mobile game that it says has attracted more than 10 million players in its first month. The game takes users away from videogame screens and out into the real world where they search for virtual monsters in parks, historical monuments and even police stations. While gamers excitedly take to the streets, reports have recently pointed to distracted players falling into holes, walking into street signs, and even being robbed by criminals using the location tech to locate their prey. Continue reading Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze